Thrive Social Media's "Social Media 101" class, in all it's unabashed glory. Heard of sliced bread? This is better.

2. Quick Commercial:
Thrive is about empowering you. We get you
started with the right tools, the right training,
and the right strategy.

3. First of All:
THERE IS NO SUCH THING AS A SOCIAL MEDIA EXPERT.
This stuff changes about every 90 days or so. We are all
learning what does what, and how it can work, and what
doesn’t work.
By the time the dust settles, it’s probably too late to catch up.
We consider it a huge part of our job to keep up to date with
the changes, and pass along the change’s relevance to you.

4. What is This Stuff?
Wikipedia says:
Social media is media designed to be disseminated through
social interaction, created using highly accessible and
scalable publishing techniques. Social media uses
Internet and web-based technologies to transform
broadcast media monologues (one to many) into
social media dialogues (many to many). It supports
the democratization of knowledge and information,
transforming people from content consumers into content
producers.

5. (via FredCavazza.net)

6. Logizomechanophobia
• Fear of computers.

7. What’s “New” about it?
• Industrial Media = Television, Newspapers,
Radio, Film (also called traditional media)
• Social Media is user created, allowing a
certain lack of filters and censorship (both
good and bad).
• This is really important.

8. Put it another way:
You are
competing for
attention.

9. Not just for the Kiddos.
Facebook has 500M active users (some estimates
are closer to 570M)
– Each user averages 22 minutes a day on the site
– This means that every minute, Facebook has 6 million
users.
– Fastest growing demographic is 55+ (~285%)
– Second fastest growth is in 35-54 (~215%)
– There are 16,000 YouTube uploads PER MINUTE
Average LinkedIn user is 40, and 60% of users make $93k
+ per year

10. Benefits of Social Media
*Pew Research Institute

11. Benefits of Social Media
Law of Attraction (pull marketing)
Cut through the noise
Allows you to establish yourself as an expert
Organically increases SEO (Search Engine
Optimization)
Only investment is your time*

12. How this Affects You:
• 90% of all business transactions start with a
Google search.
• Without having a presence, you are deaf and
blind – completely in the dark.
• What is it costing you to not be
findable?

13. Nerd Alert!

14. The Speed of Business has CHANGED.
• Google indexes (on average) on the following
timetable:
– Web 1.0 site – once every 30 days
– Blog – every 7 days
– Twitter/Facebook – every 15 – 18 MINUTES

15. The Spectrum

16. Facebook Like Pages:

17. Twitter

18. The Power of Twitter:
- Live Search
- Track your customers
- Anonymous Interview
- Analytics
- Social Intelligence Gathering
-Competitive Analysis

19. LinkedIn

20. The Wheel

21. Blogging

22. Ideas?
• What is an example of a time you provided great
service?
• What is a question you get all the time?
• What is something you know particularly well?
• What’s something new in your industry that is
getting a lot of ‘buzz?’
• What is an aspect of your business you find
fascinating?
• And the big one: What value do you provide?

23. The Ideal Blog…
• Is updated at least once a week
• Has good CONTENT
• Is conversational in tone
• Is 3 paragraphs long with a picture (per post)

24. Traffic Ideas:
• Here’s what we do-
• Use Twitter and Facebook to talk about your blog
(remember that wheel?)
• Have Share buttons, Twitter widgets, and
Facebook Badges. Allow users to share as they
see fit
• Not ALL the time, but its ok to drop a line about
the new blog post you wrote.
• Think Wheel… Once the blog post is up, it’s a lot
easier to create content for Facebook, Twitter,
etc.

25. The Point is This:
Be available to be found, have great content,
and engage with your clients and customers.
Make a time commitment- whether it’s 15
minutes a week or an hour a day- to be active
on Facebook, Twitter, or writing a blog post.

26. Even if you Don’t want to blog,
Having a blog-based website will look really nice,
and will show up on Google better. YOU HAVE TO
HAVE A HUB.
And will be cheaper.
AND will be easier to use.
AND AND will be easier to change and manage.

27. 303.376.6220
www.ThriveSocialMedia.com