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Consumer Web Design,[object Object],Or:How I Learned to Stop Worrying and Love the Ambiguity,[object Object]
	Five questions you may have asked yourselves…,[object Object]
	Web design is a mature, commodity industry. ,[object Object],This isn’t 1994. Why address it?,[object Object]
	Let me guess, I should be on Twitter? Oprah already told me that.,[object Object]
	There are as many failures in integrating social media to corporate websites as there are successes. What’s the business case?,[object Object]
	Social media is PR’s job, not the company website’s, right?,[object Object]
	Are you going to name drop a bunch in this presentation?,[object Object]
M. Sanders Presentation
M. Sanders Presentation
M. Sanders Presentation
M. Sanders Presentation
M. Sanders Presentation
M. Sanders Presentation
M. Sanders Presentation
Cosmetic,[object Object]
M. Sanders Presentation
Structural,[object Object]
M. Sanders Presentation
Semantic,[object Object]
M. Sanders Presentation
Design by metaphor,[object Object]
μεταφορά,[object Object]
Lets look at some designs.,[object Object],Which one is better?,[object Object]
A,[object Object],Page,[object Object]
M. Sanders Presentation
B,[object Object],Page,[object Object]
M. Sanders Presentation
C,[object Object],Page,[object Object]
M. Sanders Presentation
Results?,[object Object]
M. Sanders Presentation
“Data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions,”,[object Object]
M. Sanders Presentation
Searchability,[object Object]
	Second only to email, the most popular activity for U.S. Internet users is search—an estimated 40% of them are using the Web to make product or service purchases.,[object Object]
	Consumers are five times more likely to purchase products or services after finding a web site through a search engine than through a banner advertisement.,[object Object]
	Over half of all Internet users never go past the first two pages of search results.,[object Object]
M. Sanders Presentation
Tim O’Reilly,[object Object]
Tim O’Reilly,[object Object]
M. Sanders Presentation
M. Sanders Presentation
M. Sanders Presentation
M. Sanders Presentation
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M. Sanders Presentation
M. Sanders Presentation
M. Sanders Presentation
	Since the mid-1990s, companies and organizations have focused exclusively on driving traffic to their Web sites. Now, many are recognizing that their properties are no longer the center of gravity. Instead, they are beginning to understand that it's equally important to monitor and elevate the credible content about them on other sites,[object Object],Steve Rubel,[object Object],Director Of Insights, ,[object Object],Edelman,[object Object]
111,[object Object],http://www.marketingcharts.com/interactive/average-american-surfed-2554-pages-in-march-8743/,[object Object]
56,[object Object],http://www.marketingcharts.com/interactive/average-american-surfed-2554-pages-in-march-8743/,[object Object]
The news is still big. ,[object Object],It's the newspapers that got small.,[object Object],Roger Ebert, November 26, 2008http://blogs.suntimes.com/ebert/2008/11/death_to_film_critics_long_liv.html,[object Object]
	We need to stop thinking about the future of publishing and think instead about the future of reading.,[object Object],Clive Thompson, ,[object Object],Wired Magazine, 05.22.09,[object Object]
	TV isn’t TV anymore. ,[object Object],It’s just the largest screen in the house,[object Object],Fred Wilson, May 25 2009,[object Object],http://fredwilson.vc/post/112915654/tv-isnt-tv-anymore-its-just-the-largest-screen,[object Object]
M. Sanders Presentation
M. Sanders Presentation
M. Sanders Presentation
Summary,[object Object]
Is all this inevitable?,[object Object]
New improvements are over valued in the short term and under valued in the long term,[object Object]
Search will be a seen as a method of user interface ,[object Object]
The greater your reach and frequency for a qualified audience the more effective you will be,[object Object]
Step 1:,[object Object]
Step 1: Talk to Eric,[object Object]
Mark SandersDirector of Interactive Services and Digital Strategymsanders@g2.comtwitter.com/msanders,[object Object]

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Notas del editor

  1. The position and color of the primary call to actionPosition on the page of testimonials, if usedWhether linked elements are in text or as imagesThe amount of “white space” on a page, giving the content space to “breathe”The position and prominence of the main headingThe number of columns used on the pageThe number of visual elements competing for attentionThe age, sex and appearance of someone in a photo
  2. Doug Bowman. 41 shades of blue thanks for Melissa Meyer.
  3. Joomal story with Kyle
  4. Select URL where image query= pizza
  5. Quote: “AOL relizes that they are no longer the center of the universe” … and “embrace of other gravitational forces on the Web”