This is a radio media kit for our six radio stations at Desert Radio Group in Palm Springs, California.

1. WHY RADIO?
High Amount of Time Spent Listening
Adults 18+ spend approximately nineteen and three- quarter hours
listening to radio each week, Monday through Sunday 6a-12m. *
Superior Target Ability
Radio formats are designed to reach persons in a specific age and
gender group. This allows you to craft your campaign to reach the
people you want to reach and maximize your investment.
Superior Listener Loyalty
Most persons identify with their favorite radio station and tend to
stay there all day long.
Portability
Radio reaches people wherever they are; at home, at work, or in the
car. Radio carries our message wherever your target audience goes.
Radio is a constant companion.
Reach & Frequency
Reach gets you there…frequency establishes you there.
Reach gains you a toehold…frequency gains you a foothold.
Reach is the introduction ...frequency is the sell.
*Fall 2006 Arbitron American Radio Trends Time Spent Listening Estimates Report

2. Why Radio For The Palm Springs Market
Of all the traditional advertising mediums for the Palm Springs market, radio is clearly the
choice when considering return on investment, reach, frequency, and target ability. Consider
the following statistics:
The Desert Sun has an average daily paid circulation of 41,372*
The Desert Sun penetrates only 31% of households.
Time/Warner Cable offers as their Intro Digital Cable programming
package of 140+ channels at a cost of $46.99 per month.
ADS (Alternative Delivery Systems) Direct TV and Dish Network have
dramatically cut into the number of households that have cable.
Broadcast television is very costly when the audience levels are high,
particularly in evening prime time. Also, broadcast television is
dependent upon cable to deliver a quality signal in the Palm Springs
market.
Outdoor advertising cannot impart details of what an advertiser does
nor can it create demand and target an audience.
Radio provides both reach and frequency, two necessary components of any successful
advertising campaign. Radio is also very targetable so an advertiser may reach the
consumers that are emotionally connected to their stations.
*Sept 2008 RAB Newspaper Performance Report. Statistics were derived from Audit Bureau of Circulations.

3. The Desert Radio Group’s stations deliver a diverse audience comprised of 140,400* adults per
week, ranging from age 12-65+, males and females, various ethnic groups, education and income
levels.
www.937kclb.com
93.7 KCLB “Rocks!” is the Desert’s active rock station. 93.7 KCLB “Rocks!” delivers persons 18-49 with a male
skew... the “Earners and the Spenders.” They work hard, they are well paid, and they live for their Rock! Home of
the newest show in morning drive, Casey in the Morning! You have to hear it to believe it!
www.theeagle1069.com
106.9 The Eagle KDGL is the Desert’s only “Classic Hits” station, playing hits from the 70’s, 80’s, and 90’s,
and is also the home of the Mark and Brian Radio Program. 106.9 The Eagle delivers adults 25-54. This format
attracts both men and women.
www.927kkuu.com
U-92.7 KKUU “Blazin’ Today’s Hottest Music!” The market’s only Rhythmic Contemporary Hit Radio station! A music
intensive station playing a mix of the current hits, R&B and old school and a nationally know morning show, Big Boy’s
Neighborhood! U-92.7 KKUU has a listening audience of “Passionate Consumers.” They are the trendsetters in
fashion, living and speaking ...with the means and influence to control buying decisions every day. The core
demographic for U-92.7 KKUU is Adults 18-44 with a female influence.
www.knewsradio.com
The Desert’s News Talk leader, now on 94.3 FM as well as 970 AM in the east valley, 1140 AM in the west valley,
and 1250 AM in Yucca Valley. K-NEWS features strong local news programs “Dr. Laura”, “Bulldog Bill Feingold
Unleashed”, “The Mark Christopher Show” and “KPSP Channel 2 News” simulcasts, as well as renowned
syndicated shows such as Sean Hannity, and Glenn Beck. K-NEWS (KNWZ, KNWQ, and KNWH) keeps listeners
informed of local, national and world events. KNEWS delivers adults 35-64.
www1270kfut.com
The all-new KFUT 1270 AM “The Voice” features Mexican Oldies mus and excellent local programs El Molcajete
ic
with Marvin and Ernesto, and Cirenia Al Mediodia. The newest Spanish-language radio station in the Coachella Valley is
1270KFUT “The Voice”.
www.1010kxps.com
Sports talk all day, Dan Patrick, The Jim Rome Show, and Chris Meyers. KXPS is the home of USC football, NFL
Football and more! 1010 KPXS delivers a male audience 18-64.
* Ar b it r o n F a l l 08/ S p r i n g 09, MS A, 6a- 1 2 m

4. Six Radio Stations Delivering Your
Customers
140,400* Strong!
The Desert Radio Group delivers more consumers than the daily
circulation of The Desert Sun or any other radio group in the market! With
a broad range of formats designed to target men and women across all
different age groups, your advertising message will reach 41% of the
Coachella Valley’s 12+ population.
The Desert Radio Group is committed to providing our listeners with the
very best in programming entertainment, news and information. We are
also committed to delivering to our clients the best possible radio
advertising platforms available in the Palm Springs market!
Let the Desert Radio Group show you how your business can reach...
140,400* Strong!
Fall 08/Spring 09 6a-12m Arbitron Cume persons

5. The Desert Radio Group reaches almost half (44%) of the
228,600 Adult 18-54 population! *
18-54 Population
Desert
Radio
Group
44%
18-54 Year olds make up 66% of the
population of the Coachella Valley! **
The Desert Radio Group has one of the largest radio group
shares of the Palm Springs Market’s 18-54 year old
population.
Percentage Reached
KPLM/KJJZ/KAJR KPSI/KDES/KGAM/KPTR Desert Radio Group
18-54 YR OLD 17% 29% 44%
Sources: *Arbitron Fall ‘08/Spring ‘09 6a-12m Cume, ** Arbitron Fall ‘08/Spring ‘09 12+ Pop. Estimates
Desert Radio Group: KCLB-FM, KKUU-FM, KDGL-FM, KXPS-AM, KNWZ-AM, KFUT-AM R&R: KPSI-AM, KPSI-FM, KDES-FM, KGAM-AM KPTR-AM

6. 88,100!
Wow! That’s how many adults 18-54 “The Big Three”
FM radio stations of The Desert Radio Group reach. The
combination of KCLB-FM, KDGL-FM, and KKUU-FM reach
almost 39% of the Coachella Valley’s adult 18-54 population.
This powerful group is sought after for their far and wide
influence on consumer spending. Does your business want to
reach this powerful and influential consumer group?
With a professionally produced commercial message and
a sound marketing plan The Desert Radio Group’s “BIG 3”
will deliver the adult 18-54 consumer group better than any
other radio group in the Palm Springs market.
* Arbitron Fall ’08/Spring ‘09 MSA 6a-12m Cume Persons

7. 93.7 KCLB FM ...Rocks!
The Coachella Valley’s only active rock station! A music intensive format, 93.7 KCLB stands alone
at the very foundation of Active Rock stations by playing the current rock hits plus the very best of
rock from the 70’s through the 90’s. 93.7 KCLB... Rocks! is the solid choice in the market to reach
adults 25-54, especially the male demographic.
ON-AIR LINE-UP
Mornings: 93.7 KCLB is proud to present its new morning show, Casey in The Morning
6am to 10am! The show will intersperse music and news with comedy bits,
celebrity interviews, listener call-ins, and live music performances.
Mid-days: Pat Tish - 10am–2pm. Keeping you rocking with today’s hottest music.
Featuring “High Noon”, with a 6-pack of songs and with a different theme
each day.
Afternoons: Mike Trash - 2pm–7pm, voted best radio personality in the desert two years
running, plays the best rock music in the valley with brief injections of personality
breaks and some breaking music news. Also featuring all request Road Rage at
5pm.
Evenings: Flor - 7pm-Midnight, featuring the Rock line from 8:30-10:30pm on Mondays.
Also featuring Fresh Baked from 11pm-12am Monday-Thursday, and Head
Bangers Ball on Friday from 10pm-Midnight.
Weekends: Harlen - Sunday from 10-12mid - hosting Monsters Rock, spinning rock from the
eighties. Sunday from 8-10p Lou Brutus is rocking the air waves with the Hard
Drive. Playing the new and extreme rock with band interviews, concert reports,
and up and coming bands. Also featuring Listener Controlled Weekends.
• As the Rock leader in the Coachella Valley, 93.7 KCLB actively programs features that
keep the audience in touch with the format. From daily on-air contesting, which offers the
audience concert tickets, Rock CDs and lots of other great prizes, to trip getaways,
entertainment centers and autographed guitars, plus traffic building promotion to drive
listeners to your business!
KCLB... Rocks!

8. The Consumer Face of Rock
The Rock listener provides an advertiser with the “Earners
and Spenders” consumer type. Rock listeners are
predominantly male between the ages of 18-49, employed,
and attending or have attended college. The Rock listener
is working diligently in their career and is looking for quality
goods and services to spend their hard earned money on.
When compared to the general population the
Rock listener is:
• 30% more likely to be employed full-time
• 74% more likely to listen to the radio at work
• 124% more likely to be in the construction
field
• 32% more likely to buy their first home within
the next 12 months
• 30% more likely to think of their job as a
career
• 27% more likely to have an individual income
of $50K+
• 26% more likely to aspire to “get ahead”
• 19% more likely to be in a management
position
• 17% more likely to have a 401K retirement
plan
• 15% more likely to make impulse purchases
93.7 KCLB Rocks! is your key to reaching this sought after, and highly elusive
consumer group with the means and buying power to purchase your goods or services!
It is the only Rock station in the Coachella Valley, keeping 31,700* listeners tuned in
week to week. Let 93.7 KCLB Rocks! deliver this powerful consumer group to your
business!
*Spring ‘09 Arbitron M-Su, 6a-12m, 12+ Cume, 2006 Mediamark Research Inc.

9. The Eagle 106.9 targets Adults 25-54. The Eagle plays all the best classic
hits from the best classic hit artists. The music intensive format plays no
heavy metal, no pop sounds, and no ‘do-wop’. The Eagle 106.9 covers the
entire Desert Cities as well as the high desert communities of Yucca Valley,
Joshua Tree, and 29 Palms, and the Banning/Beaumont area. Tune into
today’s classic hits! 52 Minutes of music and The Mark and Brian Radio
Program!
ON-AIR LINE-UP
Mornings:
Motor Vehicle 6am – 10am The Mark and BrianCar Dealers Program
New Radio
Mid-Days:
Dealers/Parts/Tires
$166,510,000 10am – 2pm Kayla Stone Mid-days
$130,721,000
Afternoons: 2pm – 7pm Brad Mercer Afternoons
Evenings: 7pm - 12mid Jen Nights
Home Furnishings/
Furniture Stores/
Electronics/Appliances
Clothing and Clothing $42,051,000
Saturdays:
Accessories Stores All Music
$31,150,000
Sundays: All Music
Food & Beverage Stores
$73,884,000
Full-Service Restaurants
Food Services & Drinking
Places $92,146,000
Specialty Retail Stores
$208,959,000
The Home for The Radio
Program!

10. The Consumer Face of Classic Hits
The Classic Hits listener provides an advertiser with an
upscale, educated, professional type consumer. The
Classic Hits listener is predominantly between the ages of
25-54 and has gone to college, is married with children, and
own their own home. The Classic Hits listener is in or near
peak earning years in their career and is looking for quality
goods and services to fit their needs and retail spending
power.
When compared to the general population the
Classic Hits listener is:
• 31% more likely to be a business
professional
• 32% more likely to have a household income
of 75K to 150K
• 41% more likely to have individual incomes
of 50K+
• 22% more likely to have a home valued at
500K+
• 14% more likely to be a “spender” rather than
a “saver”
• 39% more likely to spend 40K+ on a vehicle
The Eagle 106.9-FM is your key to reaching this sought after consumer group with
the means and buying power to purchase your goods or services! It is the only Classic
Hits station in the Coachella Valley, keeping 33,300* listeners tuned in week to week,
with the lowest turnover ratio in the market! The Eagle 106.9-FM Classic Hits delivers
these powerful consumers to your business!
*Spring ‘09 Arbitron M-Su, 6a-12m, 12+ Cume, 2006 Mediamark Research Inc.

11. Contemporary Hit Radio Station U-92.7 KKUU plays today’s hits. The music includes Latino pop artists that you
won’t hear anywhere else in the Coachella Valley. U-92.7 KKUU targets 18-49 adults with a bull’s eye on females
18-34. Promotionally active and community involved, U-92.7 KKUU features on-air talent that reflects its youthful
exuberance with an on-air line-up that the Coachella Valley can relate to.
On-Air Lineup
Mornings (6a-10a): Big Boy’s Neighborhood - Tune in for the A-list guests, comical features and
unique experiences with celebrity guests like, T.I., Miami Heat’s Dwayne Wade
and Tyrese. No one is too busy to stop into the neighborhood to talk about an
upcoming project or to answer Big Boy’s version of twenty questions. This show
has a cast of characters that keep listeners tuning in. Luther Luffeigh’s
Phonetaps shows just how funny the unsuspecting public can be when facing a
crank call. Wake up big with Big Boy’s Neighborhood!
Middays (10a-2p): Ant Dog - “One Phat Mexican”, hitting you off everyday with music from the early
90’s, old school music from the 80’s, and some of today’s hits, plus, the Noon
Menu Mix featuring 22 minutes of mixed music from Hip Hop and R&B to Pop
and Reggaeton.
Afternoons (2-6p): Ron T. - Ron T. keep’s your afternoon going with his over the top enthusiasm and
excitement. Featuring Perez Hilton’s entertainment report at 3:15 every day, as well
as 4 play at 4 and the 5 o’clock traffic jam.
Evenings (6-10pm): Nina Cruz - Each weeknight Nina is topping off your evening, entertaining the
entire Coachella Valley from 6p-10p. Nina also knows her way around the
airwaves featuring the Saucy 7@7 and the 9 o’clock Fiesta Mix.
Weekends: KKUU weekends - Featuring Big Boy, “Sunday Night Slow jams”, “Poco’s
Pero Loco’s”- hosted by Kool-Aid from Power 106 in L.A.- a Latin Hip Hop show
heard in 20 markets in the west coast. U-92.7 also features “The Basement”, mixin’
up West Coast hip-hop at its finest. U-92.7, the Desert’s most listened to English-
speaking radio station, has an audience of 76,400 persons 12+ weekly.
• U-92.7 is The Peoples Station, and really comes to life in the streets. The U-92.7 staff was hand
picked to bring major market flavor to the Desert. Since Desert lifestyle gets into high gear as the
temperature drops in the evenings, U-92.7 is everywhere representing today’s hottest music including
weekly appearances by the U-92.7 Mixmaster’s. U-92.7 is the beat of the Desert streets.
*Aribtron Spring ‘09 M-Sun, 6a-12m, 12+ cume

12. The Consumer Face of Rhythmic Contemporary Hits
The Rhythmic CHR listener is a passionate consumer. They are
trendsetters in fashion, living, cars, and speaking with the means
and power to control buying decisions. Rhythmic CHR listeners are
primarily between the ages of 18-49 with a female influence.
Whether an established working mother or a single 20-something
making their first major purchases, they are ready to spend their
money on the latest and greatest products and services.
When compared to the general population the Rhythmic CHR
listener is:
• 100% more likely to buy their first house
• 62% more likely to feel that radio keeps them up-to-date
with the latest styles and trends
• 52% more likely to be employed in a sales and office
occupation
• 47% more likely to have some college education
• 45% more likely to be among the first of their friends and colleagues
to try new products or services
• 41 % more likely to be influenced by what’s hot and what’s not
• 36% more likely to feel that having material possession and a lot of
money is important
• 35% more likely to purchase a new vehicle in the next 12 months
• 30% more likely to make impulse purchases
• 24% more likely to pay extra for a product that is consistent withthe
image they want to convey
• 24% more likely to be a “spender” rather than a “saver”
• 14% more likely to shop at stores that specialize in specific type or
style of product
U-92.7 is your means to reach this trend-driven consumer group with the income and zeal to
purchase your goods or services! U-92.7 is the Desert’s most listened to English-speaking
radio station with a weekly audience of 76,400*. It’s the People’s Station that reflects the
Desert’s youthful enthusiastic population with its major market style. U-92.7 delivers these
passionate consumers to your business!
*Spring ‘09 Arbitron M-Su, 6a-12m, 12+ Cume, 2006 Mediamark Research Inc.

13. KNews is the Desert’s News Talk Super Station! Throughout the Coachella Valley,
KNews is the leading source of local, state, regional, national and world news, and
the place where desert residents turn for conversation globally and close-to-home.
KNews features more than 2½ hours of locally produced newscasts every weekday.
KNews is also the exclusive home of CBS Radio News in the Desert Cities, with 24/7
hourly updates and coverage of all major news events.
Our line-up includes some of the nation’s leading radio personalities during the heart
of the weekday. KNews offers an exclusive opportunity to be associated with these
multi-media superstars:
Glenn Beck 7-10 am
Dr. Laura 10 am - 12 noon
Sean Hannity 12 noon - 3 pm
Mark Christopher Show 3 - 6pm
KNews Radio is also the home for the Coachella Valley’s most entertaining,
informative and provocative local talk shows. Weekday afternoons come alive with
the Mark Christopher Show from 3 to 6 pm. From 7 to 10 pm, it’s the Bulldog Bill
Feingold Show. Bill and his partner-in-crime Kevin Holmes create a virtual cocktail
party weeknights with their unique and hilarious take on the news, pop culture and
the world and times in which we live.
KNews also offers an eclectic and informative line-up of local talk on the weekends
with specialty focuses on legal, home improvement, cooking, arts and entertainment,
pets, community and politics. We are also the desert’s home for San Diego Chargers
football!
When your business needs to reach an informed, well-educated and affluent listener,
there’s one place you will find that person: KNews!

14. The Consumer Face of News/Talk
The News/Talk listener provides an advertiser with an
upscale, affluent, and informed consumer. The
News/Talk listener is predominantly between the ages
of 35-64, a college graduate with a household income in
excess of 100k. The News/Talk Listener/Consumer is
actively involved with the radio station keeping an
attentive ear and mind to all that is broadcast.
When compared to the general population the News/Talk listener is:
• 68% more likely to have a household income above 150K
• 105% more likely to have earned a post graduate degree
• 27% more likely to be married
• 25% more likely to own their own home
• 69% more likely to have a residence in value of 500K or
more
• 70% more likely to be a member of a charitable
organization
• 151% more likely to be employed in legal occupations
• 44% more likely to have spent at least $30,000 on a
vehicle
• 143% more likely to own 150K or more in stocks
• 82% more likely to own investment collectables
• 67% more likely to personally be a member of any
frequent flyer program
• 83% more likely to have spent $5,000+ on a vacation
• 88% more likely to have attended a classical music/opera performance
• 68% more likely to be a member of a country club
Involvement Radio!
The KNWZ-AM Listener/Consumer...
Affluent ~ Educated ~ Informed
Source: 2006 Fall Mediamark Research Inc.

15. On Air
Line-Up
Weekdays
5:00 AM 6:00 AM America In The Morning
6:00 AM 7:00 AM KNEWS Morning Report
7:00 AM 10:00 AM The Glenn Beck Program
10:00 AM 12:00 PM The Dr. Laura Show
12:00 PM 3:00 PM Sean Hannity
3:00 PM 6:00 PM Mark Christopher Show
6:00 PM 7:00 PM KPSP Channel 2 News Simulcast
7:00 PM 10:00 PM Bill Feingold Show
6:00 AM 5:00 AM Coast to Coast With George Noory
Saturday
5:00 AM 6:00 AM Coast to Coast With George Noory (Cont.)
6:00 AM 9:00 AM At Home With Gary Sullivan
9:00 AM 11:00 AM Law Talk With John Patrick Dolan
11:00 AM 12:00 PM Desert Scene with Bonnie Gilgallon
12:00 PM 1:00 PM Jan’s Kitchen With Jan Boydstun
1:00 PM 2:00 PM The Jackie Olden Show
2:00 PM 4:00PM Anita Rufus Show
4:00 PM 6:00 PM Joey English Show
6:00 PM 10:00 PM Best of Art Bell
10:00 PM 6:00 AM Coast To Coast Weekend
Sunday
6:00 AM 9:00 AM Health Talk With Dr. Bob Martin
9:00 AM 11:00 AM Elise Richmond Show
11:00 AM 12:00 PM The Mortgage Hotline
12:00 PM 2:00 PM Leo Leoporte
2:00 PM 4:00 PM TBA
4:00 PM 6:00 PM Joey English Show
6:00 PM 8:00 PM Handel On The Law
8:00 PM 10:00 PM The Hammer Show
10:00 PM 5:00 AM Coast To Coast Weekend
*Chargers football will pre-empt certain programs every week of NFL season
EXCLUSIVE
SAN DIEGO CHARGERS
LIVE PLAY BY PLAY

16. On-Air Line Up
Effective 8/26/09
WEEKDAYS
6:00A 9:00A DAN PATRICK
9:00A 12:00P THE JIM ROME SHOW
12:00P 4:00P CHRIS MYERS & STEVE HARTMAN
4:00P 7:00P PETROS & MONEY
7:00P 10:00P TONY BRUNO
10:00P 3:00A J.T. THE BRICK
SATURDAY
3:00A 6:00A RACE DAY ON FOX
6:00A 9:00A CHRIS MOORE
9:00A 1 :00P BRIAN WEBBER AND DERRICK DEESE
1 :00P 5:00P DAN MORIARITY AND LINCOLN KENNEDY
5:00P 8:00P SEAN FARNHAM
8:00P 11:00P JOHN FRICKE
11:00P 3:00A FOX SPORTS SOUP WITH SAM BETESH
SUNDAY
3:00A 6:00A RACE DAY ON FOX
6:00A 9:00A CHRIS MOORE
9:00A 1 :00P BRIAN WEBBER AND DERRICK DEESE
1 :00P 5:00P DAN MORIARITY AND LINCOLN KENNEDY
5:00P 8:00P SEAN FARNHAM
8:00P 11:00P JOHN FRICKE

17. The Consumer Face of
All-Sports
The All-Sports listeners are active, on the go, well educated, entertained consumers with household
incomes in excess 100K. What does this mean for your business? By reaching these consumers, you are
connecting with people with the money and means to spend on your product or service.
There are 553 All-Sports stations in the USA*. Over 82% of
All-sports listeners are male, predominantly between of the ages
of 25-54, college graduates or more, married, own their own
home.
When compared to the general population, listeners of
all-sports radio are:
• 98% more likely to have graduated college or more
• 107% more likely to have an annual household
income of $100,000 or more
• 26% more likely to be married
• 56% more likely to be a professional
• 106% more likely to be a manager / administrator
• 147% more likely to have a individual income of $50,000+
• 81% more likely to own any stock
• 115% more likely to have taken 3+ domestic air trips in the
past year
• 77% more likely to be a member of any frequent flyer program
• 25% more likely to have spent $40,000+ on a vehicle
• 44% more likely to have made purchase on-line
• 24% more likely to have attended a live theatre performance
• 100% more likely to have spent $5,000+ on a vacation
Team 1010 KXPS-AM is the only station in the Palm Springs market delivering this influential
consumer group. So why wait? Shape up your business with Team 1010 KXPS-AM!
Source: 2006 Fall Mediamark Research inc; *M Street Corp © 02/07

18. On-air Line up
WEEKDAYS
12:00A 6:00A Mexican Oldies
6:00A 9:00A El Molcajete with Marvin & Ernesto
9:00A 11:00A Mexican Oldies
11 :00A 1 :00P Cirenia Al Mediodía
1 :00P 4:00P Mexican Oldies
4:00P 6:00P Mexican Oldies or Play-by-play sports
6:00P 7:00P Mexican Oldies/Univision TV/Play-by-play sports
7:00P 11 :00P Mexican Oldies or Play-by-play sports
11:00P 12:00A Mexican Oldies
SATURDAY
12:00A 9:00A Mexican Oldies
9:00A 11 :00P Mexican Oldies or Play-by-play sports
11:00P 12:00A Mexican Oldies
SUNDAY
12:00A 9:00A Mexican Oldies
9:00A 11 :00P Mexican Oldies or Play-by-play sports
11:00P 12:00A Mexican Oldies
1321 N. Gene Autry Trail ~ Palm Springs, CA 92262
Main 760-322-7890 ~ Fax 760-322-5493

19. Mexican Oldies listeners range in age and are well split male
and female. The men are mostly employed full-time, and the
women are predominantly homemakers. The Mexican Oldies
listener is very family driven and is looking for goods and services
that cater to their home-centric lifestyle.
When compared to the general population the Mexican Oldies listener is:
• 39% more likely to be family-oriented and
materially ambitious
• 62% more likely to be a parent
• 22% more likely to be influenced by what’s hot
and what’s not
• 15% more likely to use radio as a way to keep up-
to-date with the latest styles and trends
• 24% more likely to be the first among their friends
to try a new product or service
• 17% more likely to feel that achieving a higher social status is
very important
• 15% more likely to take risks when investing for the chance of a
high return
• 195% more likely to be employed in building maintenance
positions
• 130% more likely to be employed in construction
• 45% more likely to have spent $1,000 to $3,000 on a foreign
vacation
1270 KFUT La Voz is your key to reaching this family oriented consumer group with
the buying power to purchase your goods or services! It is the only all Mexican Oldies
station in the Coachella Valley and is the newest Spanish language station in the
market. With its mix of music and talk, La Voz is sure to bring your business a wide
variety of this ever-growing and exciting consumer group!
2006 Mediamark Research Inc.