4. APPLE EMPIRE 2006-2011
Profit Device
Apple Others Apple Others
10%
20%
80%
90%
13年1月21⽇日星期⼀一
5. Japan Taiwan South Korea
U.S. apple Other
•iPhone4 Profit
1% 2%
1%5%
•Capturing Value in Global
33%
Networks: Apple iPad and
iPhone
•Kraemer 59%
13年1月21⽇日星期⼀一
6. REAL PROJECTS IN ACADEMIC
Design + User Experience + Multidisciplinary Collaboration
Fully Working Prototype + Medical Expertise + Business Model
NPUI Project iCAN Project
iListen Project DiabetesDiary
13年1月21⽇日星期⼀一
8. FEATURES
• Theory & Practice
• Brain & Hand
• Big C versus Small C
• 創意 Creativity versus 創新 Innovation
• Foundation of Design Thinking & Design Oriented
13年1月21⽇日星期⼀一
32. A EVEN GREATER PROGRAM
• Desirability + Feasibility + Viability
• more human experts
• hand-on experience
• Execute a real project for a longer period of time with people of different backgrounds
• Exchange knowledge between lectures
13年1月21⽇日星期⼀一