SlideShare a Scribd company logo

The Research Industry

•
•
Kelly Page
Kelly Page

Slides for a lecture delivered by Dr. Kelly Page introducing the Research Industry - Providers, Suppliers and Buyers of Commercial Research.

1 of 8
The Marketing Research Industry Week 1 (2) Dr. Kelly Page Cardiff Business School E: pagekl@cardiff.ac.uk T: @drkellypage T: @caseinsights FB: kelly@caseinsights.com
Lecture Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Industry Structure ,[object Object],Corporate, organizational marketing departments Media companies Research suppliers: Ad-hoc to full service suppliers Field service or specialized service firms Level: One Two Three Four
Types of Marketing Research Firms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Marketing Research Firms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External Marketing Research Providers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Research Users External Internal Marketing Department Vendors Franchisees Other Departments Senior Management Logistics Sales Advertising / Promotion New Product Development Brand Managers Pricing Committee Product Engineers Finance Manufacturing Legal Human Resources Management Users of Marketing Research
The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)

Recommended

Marketing Research ch5
Marketing Research ch5 Marketing Research ch5
Marketing Research ch5 kkjjkevin03
 
Managing marketing information
Managing marketing information Managing marketing information
Managing marketing information Ahmad Idrees
 
marketing information
marketing informationmarketing information
marketing informationMostafa Ewees
 
managing marketing information
managing marketing informationmanaging marketing information
managing marketing informationFahad Masood
 
Kasun
KasunKasun
KasunKavinda Mdhushanka
 
Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix)
Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix)Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix)
Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix)Stephen Dann
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing researchKritika Jain
 
Lecture 1 Intrudoction to Marketing research
Lecture 1 Intrudoction to Marketing researchLecture 1 Intrudoction to Marketing research
Lecture 1 Intrudoction to Marketing researchInternational Balkan University
 

Recommended

Marketing Research ch5
Marketing Research ch5 Marketing Research ch5
Marketing Research ch5 kkjjkevin03
 
Managing marketing information
Managing marketing information Managing marketing information
Managing marketing information Ahmad Idrees
 
marketing information
marketing informationmarketing information
marketing informationMostafa Ewees
 
managing marketing information
managing marketing informationmanaging marketing information
managing marketing informationFahad Masood
 
Kasun
KasunKasun
KasunKavinda Mdhushanka
 
Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix)
Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix)Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix)
Best Fit Journal Ratings Paper (Social Change Sales Pitch Mix)Stephen Dann
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing researchKritika Jain
 
Lecture 1 Intrudoction to Marketing research
Lecture 1 Intrudoction to Marketing researchLecture 1 Intrudoction to Marketing research
Lecture 1 Intrudoction to Marketing researchInternational Balkan University
 
Introduction - Marketing Research
Introduction - Marketing ResearchIntroduction - Marketing Research
Introduction - Marketing Researchviveksangwan007
 
Marketing plan outline
Marketing plan outlineMarketing plan outline
Marketing plan outlinecoolkarnani
 
1.nature and scope of mr
1.nature and scope of mr1.nature and scope of mr
1.nature and scope of mrالمشهداني بهاء الدين
 
Chapter 3 Conducting Marketing Research
Chapter 3 Conducting Marketing ResearchChapter 3 Conducting Marketing Research
Chapter 3 Conducting Marketing ResearchNishant Agrawal
 
International Product Decisions
International Product DecisionsInternational Product Decisions
International Product DecisionsTribhuvan University
 
Market Research
Market ResearchMarket Research
Market ResearchBC Chew
 
Competitive Intelligence - Winfried Kempfle Marketing Services
Competitive Intelligence - Winfried Kempfle Marketing ServicesCompetitive Intelligence - Winfried Kempfle Marketing Services
Competitive Intelligence - Winfried Kempfle Marketing ServicesWinfried Kempfle Marketing Services
 
International Marketing Research
International Marketing ResearchInternational Marketing Research
International Marketing ResearchRahul Jha
 
Ch4 conducting marketing research and forecasting demand
Ch4 conducting marketing research and forecasting demandCh4 conducting marketing research and forecasting demand
Ch4 conducting marketing research and forecasting demandMa. Alexandria Bulaon
 
S9 developing a global vision through marketing research
S9 developing a global vision through marketing researchS9 developing a global vision through marketing research
S9 developing a global vision through marketing researchtatihernandez19
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Researchwilson tom
 
Marketing research lecture-3-Process of Marketing research
Marketing research lecture-3-Process of Marketing researchMarketing research lecture-3-Process of Marketing research
Marketing research lecture-3-Process of Marketing researchRavi K Singh
 
Plan market research
Plan market researchPlan market research
Plan market researchSkript
 
Marketing Research Intoduction
Marketing Research IntoductionMarketing Research Intoduction
Marketing Research Intoductiontaylandemirkaya
 
International marketing research presentation
International marketing research presentationInternational marketing research presentation
International marketing research presentationMatthew Balie
 
Strategic planning
Strategic planningStrategic planning
Strategic planningShreya Acharya
 
Goca Matović
Goca MatovićGoca Matović
Goca Matovićkragujevac
 
Global vision through marketing research
Global vision through marketing researchGlobal vision through marketing research
Global vision through marketing researchnalinar
 
Secondary Research in Applied Marketing Research
Secondary Research in Applied Marketing ResearchSecondary Research in Applied Marketing Research
Secondary Research in Applied Marketing ResearchKelly Page
 
Process of Applied Marketing Research
Process of Applied Marketing ResearchProcess of Applied Marketing Research
Process of Applied Marketing ResearchKelly Page
 
Developing a Social Media Strategy
Developing a Social Media StrategyDeveloping a Social Media Strategy
Developing a Social Media StrategyKelly Page
 
Developing Audience Insight: Arts and Entertainment Experience (Un)marketing
Developing Audience Insight: Arts and Entertainment Experience (Un)marketingDeveloping Audience Insight: Arts and Entertainment Experience (Un)marketing
Developing Audience Insight: Arts and Entertainment Experience (Un)marketingKelly Page
 

More Related Content

What's hot

Introduction - Marketing Research
Introduction - Marketing ResearchIntroduction - Marketing Research
Introduction - Marketing Researchviveksangwan007
 
Marketing plan outline
Marketing plan outlineMarketing plan outline
Marketing plan outlinecoolkarnani
 
Chapter 3 Conducting Marketing Research
Chapter 3 Conducting Marketing ResearchChapter 3 Conducting Marketing Research
Chapter 3 Conducting Marketing ResearchNishant Agrawal
 
Market Research
Market ResearchMarket Research
Market ResearchBC Chew
 
International Marketing Research
International Marketing ResearchInternational Marketing Research
International Marketing ResearchRahul Jha
 
Ch4 conducting marketing research and forecasting demand
Ch4 conducting marketing research and forecasting demandCh4 conducting marketing research and forecasting demand
Ch4 conducting marketing research and forecasting demandMa. Alexandria Bulaon
 
S9 developing a global vision through marketing research
S9 developing a global vision through marketing researchS9 developing a global vision through marketing research
S9 developing a global vision through marketing researchtatihernandez19
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Researchwilson tom
 
Marketing research lecture-3-Process of Marketing research
Marketing research lecture-3-Process of Marketing researchMarketing research lecture-3-Process of Marketing research
Marketing research lecture-3-Process of Marketing researchRavi K Singh
 
Plan market research
Plan market researchPlan market research
Plan market researchSkript
 
Marketing Research Intoduction
Marketing Research IntoductionMarketing Research Intoduction
Marketing Research Intoductiontaylandemirkaya
 
International marketing research presentation
International marketing research presentationInternational marketing research presentation
International marketing research presentationMatthew Balie
 
Global vision through marketing research
Global vision through marketing researchGlobal vision through marketing research
Global vision through marketing researchnalinar
 

What's hot (18)

Introduction - Marketing Research
Introduction - Marketing ResearchIntroduction - Marketing Research
Introduction - Marketing Research
 
Marketing plan outline
Marketing plan outlineMarketing plan outline
Marketing plan outline
 
1.nature and scope of mr
1.nature and scope of mr1.nature and scope of mr
1.nature and scope of mr
 
Chapter 3 Conducting Marketing Research
Chapter 3 Conducting Marketing ResearchChapter 3 Conducting Marketing Research
Chapter 3 Conducting Marketing Research
 
International Product Decisions
International Product DecisionsInternational Product Decisions
International Product Decisions
 
Market Research
Market ResearchMarket Research
Market Research
 
Competitive Intelligence - Winfried Kempfle Marketing Services
Competitive Intelligence - Winfried Kempfle Marketing ServicesCompetitive Intelligence - Winfried Kempfle Marketing Services
Competitive Intelligence - Winfried Kempfle Marketing Services
 
International Marketing Research
International Marketing ResearchInternational Marketing Research
International Marketing Research
 
Ch4 conducting marketing research and forecasting demand
Ch4 conducting marketing research and forecasting demandCh4 conducting marketing research and forecasting demand
Ch4 conducting marketing research and forecasting demand
 
S9 developing a global vision through marketing research
S9 developing a global vision through marketing researchS9 developing a global vision through marketing research
S9 developing a global vision through marketing research
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
Marketing research lecture-3-Process of Marketing research
Marketing research lecture-3-Process of Marketing researchMarketing research lecture-3-Process of Marketing research
Marketing research lecture-3-Process of Marketing research
 
Plan market research
Plan market researchPlan market research
Plan market research
 
Marketing Research Intoduction
Marketing Research IntoductionMarketing Research Intoduction
Marketing Research Intoduction
 
International marketing research presentation
International marketing research presentationInternational marketing research presentation
International marketing research presentation
 
Strategic planning
Strategic planningStrategic planning
Strategic planning
 
Goca Matović
Goca MatovićGoca Matović
Goca Matović
 
Global vision through marketing research
Global vision through marketing researchGlobal vision through marketing research
Global vision through marketing research
 

Viewers also liked

Secondary Research in Applied Marketing Research
Secondary Research in Applied Marketing ResearchSecondary Research in Applied Marketing Research
Secondary Research in Applied Marketing ResearchKelly Page
 
Process of Applied Marketing Research
Process of Applied Marketing ResearchProcess of Applied Marketing Research
Process of Applied Marketing ResearchKelly Page
 
Developing a Social Media Strategy
Developing a Social Media StrategyDeveloping a Social Media Strategy
Developing a Social Media StrategyKelly Page
 
Developing Audience Insight: Arts and Entertainment Experience (Un)marketing
Developing Audience Insight: Arts and Entertainment Experience (Un)marketingDeveloping Audience Insight: Arts and Entertainment Experience (Un)marketing
Developing Audience Insight: Arts and Entertainment Experience (Un)marketingKelly Page
 
Our Experience Culture: Arts and Entertainment Experience (Un)marketing
Our Experience Culture: Arts and Entertainment Experience (Un)marketingOur Experience Culture: Arts and Entertainment Experience (Un)marketing
Our Experience Culture: Arts and Entertainment Experience (Un)marketingKelly Page
 
Understanding Audiences & Communities: Arts and Entertainment Experience (Un)...
Understanding Audiences & Communities: Arts and Entertainment Experience (Un)...Understanding Audiences & Communities: Arts and Entertainment Experience (Un)...
Understanding Audiences & Communities: Arts and Entertainment Experience (Un)...Kelly Page
 
Introduction & the Artists Role: Arts and Entertainment Experience (Un)marketing
Introduction & the Artists Role: Arts and Entertainment Experience (Un)marketingIntroduction & the Artists Role: Arts and Entertainment Experience (Un)marketing
Introduction & the Artists Role: Arts and Entertainment Experience (Un)marketingKelly Page
 
Ticketing & Pricing in the Arts & Entertainment
Ticketing & Pricing in the Arts & EntertainmentTicketing & Pricing in the Arts & Entertainment
Ticketing & Pricing in the Arts & EntertainmentKelly Page
 
Web 2.0, Social Media and the Creative Consumer.
Web 2.0, Social Media and the Creative Consumer.Web 2.0, Social Media and the Creative Consumer.
Web 2.0, Social Media and the Creative Consumer.Kelly Page
 
Ethnography and Observation in Applied Marketing Research
Ethnography and Observation in Applied Marketing ResearchEthnography and Observation in Applied Marketing Research
Ethnography and Observation in Applied Marketing ResearchKelly Page
 
The Art of Social Music
The Art of Social MusicThe Art of Social Music
The Art of Social MusicKelly Page
 
Setting Research Objectives in Applied Marketing Research
Setting Research Objectives in Applied Marketing ResearchSetting Research Objectives in Applied Marketing Research
Setting Research Objectives in Applied Marketing ResearchKelly Page
 
Survey Research (SOC2029). Seminar 5: questionnaire design (I)
Survey Research (SOC2029). Seminar 5: questionnaire design (I)Survey Research (SOC2029). Seminar 5: questionnaire design (I)
Survey Research (SOC2029). Seminar 5: questionnaire design (I)David Rozas
 
The Artist/Art as a Branding Experience: Arts and Entertainment Experience (U...
The Artist/Art as a Branding Experience: Arts and Entertainment Experience (U...The Artist/Art as a Branding Experience: Arts and Entertainment Experience (U...
The Artist/Art as a Branding Experience: Arts and Entertainment Experience (U...Kelly Page
 
The Experience of Place and Space: Arts and Entertainment Experience (Un)mark...
The Experience of Place and Space: Arts and Entertainment Experience (Un)mark...The Experience of Place and Space: Arts and Entertainment Experience (Un)mark...
The Experience of Place and Space: Arts and Entertainment Experience (Un)mark...Kelly Page
 
Focus Groups in Applied Marketing Research
Focus Groups in Applied Marketing ResearchFocus Groups in Applied Marketing Research
Focus Groups in Applied Marketing ResearchKelly Page
 
Questionnaire design spring2004
Questionnaire design spring2004Questionnaire design spring2004
Questionnaire design spring2004Jaseme_Otoyo
 
Depth Interviews in Applied Marketing Research
Depth Interviews in Applied Marketing ResearchDepth Interviews in Applied Marketing Research
Depth Interviews in Applied Marketing ResearchKelly Page
 
Case Report Form (CRF) Design Tips
Case Report Form (CRF) Design TipsCase Report Form (CRF) Design Tips
Case Report Form (CRF) Design TipsPerficient
 
Survey & Questionnaire Design in Applied Marketing Research
Survey & Questionnaire Design in Applied Marketing ResearchSurvey & Questionnaire Design in Applied Marketing Research
Survey & Questionnaire Design in Applied Marketing ResearchKelly Page
 

Viewers also liked (20)

Secondary Research in Applied Marketing Research
Secondary Research in Applied Marketing ResearchSecondary Research in Applied Marketing Research
Secondary Research in Applied Marketing Research
 
Process of Applied Marketing Research
Process of Applied Marketing ResearchProcess of Applied Marketing Research
Process of Applied Marketing Research
 
Developing a Social Media Strategy
Developing a Social Media StrategyDeveloping a Social Media Strategy
Developing a Social Media Strategy
 
Developing Audience Insight: Arts and Entertainment Experience (Un)marketing
Developing Audience Insight: Arts and Entertainment Experience (Un)marketingDeveloping Audience Insight: Arts and Entertainment Experience (Un)marketing
Developing Audience Insight: Arts and Entertainment Experience (Un)marketing
 
Our Experience Culture: Arts and Entertainment Experience (Un)marketing
Our Experience Culture: Arts and Entertainment Experience (Un)marketingOur Experience Culture: Arts and Entertainment Experience (Un)marketing
Our Experience Culture: Arts and Entertainment Experience (Un)marketing
 
Understanding Audiences & Communities: Arts and Entertainment Experience (Un)...
Understanding Audiences & Communities: Arts and Entertainment Experience (Un)...Understanding Audiences & Communities: Arts and Entertainment Experience (Un)...
Understanding Audiences & Communities: Arts and Entertainment Experience (Un)...
 
Introduction & the Artists Role: Arts and Entertainment Experience (Un)marketing
Introduction & the Artists Role: Arts and Entertainment Experience (Un)marketingIntroduction & the Artists Role: Arts and Entertainment Experience (Un)marketing
Introduction & the Artists Role: Arts and Entertainment Experience (Un)marketing
 
Ticketing & Pricing in the Arts & Entertainment
Ticketing & Pricing in the Arts & EntertainmentTicketing & Pricing in the Arts & Entertainment
Ticketing & Pricing in the Arts & Entertainment
 
Web 2.0, Social Media and the Creative Consumer.
Web 2.0, Social Media and the Creative Consumer.Web 2.0, Social Media and the Creative Consumer.
Web 2.0, Social Media and the Creative Consumer.
 
Ethnography and Observation in Applied Marketing Research
Ethnography and Observation in Applied Marketing ResearchEthnography and Observation in Applied Marketing Research
Ethnography and Observation in Applied Marketing Research
 
The Art of Social Music
The Art of Social MusicThe Art of Social Music
The Art of Social Music
 
Setting Research Objectives in Applied Marketing Research
Setting Research Objectives in Applied Marketing ResearchSetting Research Objectives in Applied Marketing Research
Setting Research Objectives in Applied Marketing Research
 
Survey Research (SOC2029). Seminar 5: questionnaire design (I)
Survey Research (SOC2029). Seminar 5: questionnaire design (I)Survey Research (SOC2029). Seminar 5: questionnaire design (I)
Survey Research (SOC2029). Seminar 5: questionnaire design (I)
 
The Artist/Art as a Branding Experience: Arts and Entertainment Experience (U...
The Artist/Art as a Branding Experience: Arts and Entertainment Experience (U...The Artist/Art as a Branding Experience: Arts and Entertainment Experience (U...
The Artist/Art as a Branding Experience: Arts and Entertainment Experience (U...
 
The Experience of Place and Space: Arts and Entertainment Experience (Un)mark...
The Experience of Place and Space: Arts and Entertainment Experience (Un)mark...The Experience of Place and Space: Arts and Entertainment Experience (Un)mark...
The Experience of Place and Space: Arts and Entertainment Experience (Un)mark...
 
Focus Groups in Applied Marketing Research
Focus Groups in Applied Marketing ResearchFocus Groups in Applied Marketing Research
Focus Groups in Applied Marketing Research
 
Questionnaire design spring2004
Questionnaire design spring2004Questionnaire design spring2004
Questionnaire design spring2004
 
Depth Interviews in Applied Marketing Research
Depth Interviews in Applied Marketing ResearchDepth Interviews in Applied Marketing Research
Depth Interviews in Applied Marketing Research
 
Case Report Form (CRF) Design Tips
Case Report Form (CRF) Design TipsCase Report Form (CRF) Design Tips
Case Report Form (CRF) Design Tips
 
Survey & Questionnaire Design in Applied Marketing Research
Survey & Questionnaire Design in Applied Marketing ResearchSurvey & Questionnaire Design in Applied Marketing Research
Survey & Questionnaire Design in Applied Marketing Research
 

Similar to The Research Industry

Chapter 2-Market Analysis.pptx
Chapter 2-Market Analysis.pptxChapter 2-Market Analysis.pptx
Chapter 2-Market Analysis.pptxNini Mohamed
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Researchkkjjkevin03
 
Applied Marketing Research: An Introduction
Applied Marketing Research: An IntroductionApplied Marketing Research: An Introduction
Applied Marketing Research: An IntroductionKelly Page
 
Marketing research report
Marketing research reportMarketing research report
Marketing research reportAngelly Quiming
 
Marketing Research
Marketing ResearchMarketing Research
Marketing ResearchSaneem Nazim
 
Conducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting DemandConducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting DemandAIMS Education
 
Marketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchMarketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchNarendra Kumar Jangid
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing researchVyas Ashutosh
 
Marketing research
Marketing researchMarketing research
Marketing researchdeepu2000
 
Produuuuucjjjjjjjjjjjjjjjjjjjjjjjjjt Guides.pdf
Produuuuucjjjjjjjjjjjjjjjjjjjjjjjjjt Guides.pdfProduuuuucjjjjjjjjjjjjjjjjjjjjjjjjjt Guides.pdf
Produuuuucjjjjjjjjjjjjjjjjjjjjjjjjjt Guides.pdfMohammedIBayoumey
 
what is market analysis and its functions
what is market analysis and its functionswhat is market analysis and its functions
what is market analysis and its functionsChrissaMeaPadolina
 

Similar to The Research Industry (20)

Chapter 2-Market Analysis.pptx
Chapter 2-Market Analysis.pptxChapter 2-Market Analysis.pptx
Chapter 2-Market Analysis.pptx
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
Applied Marketing Research: An Introduction
Applied Marketing Research: An IntroductionApplied Marketing Research: An Introduction
Applied Marketing Research: An Introduction
 
Mis
MisMis
Mis
 
Marketing research report
Marketing research reportMarketing research report
Marketing research report
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
Marketing research
Marketing researchMarketing research
Marketing research
 
Conducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting DemandConducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting Demand
 
Presentation.pptx
Presentation.pptxPresentation.pptx
Presentation.pptx
 
Marketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchMarketing intelligence and Marketing Research
Marketing intelligence and Marketing Research
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing research
 
Marketing research
Marketing researchMarketing research
Marketing research
 
Introduction
IntroductionIntroduction
Introduction
 
Market research
Market research Market research
Market research
 
16 research
16 research16 research
16 research
 
Produuuuucjjjjjjjjjjjjjjjjjjjjjjjjjt Guides.pdf
Produuuuucjjjjjjjjjjjjjjjjjjjjjjjjjt Guides.pdfProduuuuucjjjjjjjjjjjjjjjjjjjjjjjjjt Guides.pdf
Produuuuucjjjjjjjjjjjjjjjjjjjjjjjjjt Guides.pdf
 
MARKET ANALYSIS.2.ppt
MARKET ANALYSIS.2.pptMARKET ANALYSIS.2.ppt
MARKET ANALYSIS.2.ppt
 
Marketing Research Design
Marketing Research DesignMarketing Research Design
Marketing Research Design
 
Malhotra_MR6e_01_2.pdf
Malhotra_MR6e_01_2.pdfMalhotra_MR6e_01_2.pdf
Malhotra_MR6e_01_2.pdf
 
what is market analysis and its functions
what is market analysis and its functionswhat is market analysis and its functions
what is market analysis and its functions
 

More from Kelly Page

Designing for Evaluation
Designing for EvaluationDesigning for Evaluation
Designing for EvaluationKelly Page
 
Designing for Search
Designing for SearchDesigning for Search
Designing for SearchKelly Page
 
Designing for Mobility
Designing for MobilityDesigning for Mobility
Designing for MobilityKelly Page
 
Socially Mediated Fundraising
Socially Mediated FundraisingSocially Mediated Fundraising
Socially Mediated FundraisingKelly Page
 
Creative Consumers
Creative ConsumersCreative Consumers
Creative ConsumersKelly Page
 
Community, networks and audience design
Community, networks and audience designCommunity, networks and audience design
Community, networks and audience designKelly Page
 
2.3 Creative Consumers
2.3 Creative Consumers2.3 Creative Consumers
2.3 Creative ConsumersKelly Page
 
2.2 Community Design
2.2 Community Design2.2 Community Design
2.2 Community DesignKelly Page
 
1.6 Social Content Design
1.6 Social Content Design1.6 Social Content Design
1.6 Social Content DesignKelly Page
 
1.4 Class Social Practices
1.4 Class Social Practices1.4 Class Social Practices
1.4 Class Social PracticesKelly Page
 
1.2 Social Business Design
1.2 Social Business Design1.2 Social Business Design
1.2 Social Business DesignKelly Page
 
1.1 Social Design Thinking
1.1 Social Design Thinking1.1 Social Design Thinking
1.1 Social Design ThinkingKelly Page
 
The Gendering of Digital Media Knowledge
The Gendering of Digital Media KnowledgeThe Gendering of Digital Media Knowledge
The Gendering of Digital Media KnowledgeKelly Page
 
Building Social Brands Online
Building Social Brands OnlineBuilding Social Brands Online
Building Social Brands OnlineKelly Page
 
External Secondary Data Sources
External Secondary Data SourcesExternal Secondary Data Sources
External Secondary Data SourcesKelly Page
 

More from Kelly Page (15)

Designing for Evaluation
Designing for EvaluationDesigning for Evaluation
Designing for Evaluation
 
Designing for Search
Designing for SearchDesigning for Search
Designing for Search
 
Designing for Mobility
Designing for MobilityDesigning for Mobility
Designing for Mobility
 
Socially Mediated Fundraising
Socially Mediated FundraisingSocially Mediated Fundraising
Socially Mediated Fundraising
 
Creative Consumers
Creative ConsumersCreative Consumers
Creative Consumers
 
Community, networks and audience design
Community, networks and audience designCommunity, networks and audience design
Community, networks and audience design
 
2.3 Creative Consumers
2.3 Creative Consumers2.3 Creative Consumers
2.3 Creative Consumers
 
2.2 Community Design
2.2 Community Design2.2 Community Design
2.2 Community Design
 
1.6 Social Content Design
1.6 Social Content Design1.6 Social Content Design
1.6 Social Content Design
 
1.4 Class Social Practices
1.4 Class Social Practices1.4 Class Social Practices
1.4 Class Social Practices
 
1.2 Social Business Design
1.2 Social Business Design1.2 Social Business Design
1.2 Social Business Design
 
1.1 Social Design Thinking
1.1 Social Design Thinking1.1 Social Design Thinking
1.1 Social Design Thinking
 
The Gendering of Digital Media Knowledge
The Gendering of Digital Media KnowledgeThe Gendering of Digital Media Knowledge
The Gendering of Digital Media Knowledge
 
Building Social Brands Online
Building Social Brands OnlineBuilding Social Brands Online
Building Social Brands Online
 
External Secondary Data Sources
External Secondary Data SourcesExternal Secondary Data Sources
External Secondary Data Sources
 

The Research Industry

  • 1. The Marketing Research Industry Week 1 (2) Dr. Kelly Page Cardiff Business School E: pagekl@cardiff.ac.uk T: @drkellypage T: @caseinsights FB: kelly@caseinsights.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Marketing Research Users External Internal Marketing Department Vendors Franchisees Other Departments Senior Management Logistics Sales Advertising / Promotion New Product Development Brand Managers Pricing Committee Product Engineers Finance Manufacturing Legal Human Resources Management Users of Marketing Research
  • 8. The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)