1. Investment Tips For Pitching
To The BBC Dragons Den
By Dr. Mark D. Yates
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com
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2. BBC Flagship Business
Investment TV Programme
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 2

3. Selling Yourself
• Fact: Before any
investor or business
decision maker invests
in your professional
business services, they
have to consider YOU
as a great investment.
• This means you have
to first sell yourself as
100% credible.
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 3

4. Q: What’s The Very First Rule For Entering The BBC Dragons Den
1. Forget about Investment.
• It’s a once in a lifetime
marketing opportunity.
• So think global exposure.
• 3.5 to 5 million ‘business
interested viewers’.
• Repeat TV programmes.
• Overseas syndication.
• BBC web site.
• National press & media.
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 4

5. BBC Dragons Den Application Process
Thousands & thousands & thousands of applicants
Lengthy - 9 months
Frustrating
Due diligence
Nerve racking
Overwhelming
Time consuming
Highly organised
Background checks
Increasing uncertainty
It’s an arduous 10 hurdle
marathon & not a sprint
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 5

6. The 10
Hurdle
Process
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 6

7. 1: Research & Be Prepared
Fluffed Pitch: http://www.youtube.com/watch?v=T0fllNE1pQA
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© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com

8. 2: Know Who You Are Pitching To
2 women construction sexist pitch
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© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com

9. 3: Controlling Your Pitch
Kirby Vacuum Salesman: http://www.youtube.com/watch?v=l60XHQwuoMo
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 9

10. 4: Be Credible
Green PC Failed Pitch: http://www.youtube.com/watch?v=oNAvMtOrtlw
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 10

11. 5: 30 Seconds To Sell You & Your Specialist Skills
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© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com

12. 6: Be Memorable
Reggae Sauce Levi Roots:
http://www.youtube.com/watch?v=1jkGw5VIC-c
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 12

13. 7: Anticipate The Negative
& Positive Questions
2 Women Singles Pitch: http://www.youtube.com/watch?v=1WBQkj-
jth8
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 13

14. 8: Selling Your
Consultancy Services
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 14

15. 9: Be Flexible & Not
Rigid In Your Pitch
Egg Timer: http://www.youtube.com/watch?v=LBiUOw7rNps
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 15

16. 10: Learn From
Your Mistakes
& Re-adjust
Your Pitch
Fantasy Film Pitch: http://www.youtube.com/watch?v=BD1CbRwrCH0
© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com 16

17. Revenue Generation Opportunity
You can earn revenue from
running, or referring this,
or any of our other
training programmes to
run in your region.
Visit...
www.elinked.eu
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© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com

18. Dragons Den You Tube Clips for Presentation
Dragons Den You Tube Clips for Presentation
• Spoof 4 min video http://www.youtube.com/watch?v=gACdGVuaAIw
• Ricky Gervaise spoof 1 minute http://www.youtube.com/watch?v=Uxi8dbRVshI
• Peter Jones Toothbrush spoof pitch http://www.youtube.com/watch?v=1GpPsEclYjo
• Frigaton 3 minute spoof http://www.youtube.com/watch?v=xoVM7tyoz4Q
• Fluffed 1 minute pitch http://www.youtube.com/watch?v=T0fllNE1pQA
• Bad credibility pitch
http://www.youtube.com/watch?v=BD1CbRwrCH0
• Faulty egg timer pitch http://www.youtube.com/watch?v=LBiUOw7rNps
•
• 2 women construction sexist pitch
• Water filter argumentative pitch http://www.youtube.com/watch?v=l60XHQwuoMo
• Reggae Sauce Levi Roots 1 min pitch http://www.youtube.com/watch?v=1jkGw5VIC-c
• Anti snore vest pitch Canadian http://www.youtube.com/watch?v=xoVM7tyoz4Q
• Several bad Pitches http://www.youtube.com/watch?v=VtC-v_aWyAI
• Green PC failure pitch http://www.youtube.com/watch?v=oNAvMtOrtlw
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© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E: drmarkdyates@aol.com

19. Contact Us Today
Contact our UK office today
Link Business Marketing Ltd
T: UK 0843 155 0008
T: UK (0) 151 721 9078
E: drmarkdyates@aol.com
W: www.elinked.eu
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© 2013 Dr. Mark D. Yates. T: UK 0843 155 0008 E:
drmarkdyates@aol.com

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© Elinked W: www.elinked.eu 20