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The Critical Role of Social Media in Politics

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Lawrence Miller
Lawrence Miller

Presentation for the Chattanooga JFK Club - November 11, 2013

Technology
1 of 31
The Critical Role of Social Media in Politics Lawrence G. Miller JFK Club November 11, 2013
“The great enemy of the truth is very often not the lie -deliberate, contrived and dishonest -- but the myth -- persistent, persuasive and John F. Kennedy unrealistic”
Corey Booker Senator-elect (DEM NJ) “Social media creates that intimate window & gives voters a chance to really see your humanity & the substance of your spirit.”
Robin Smith Republican Advances that offer tactical advantages in campaigning, marketing and communication, have unintentionally birthed the digital divide. This cyberchasm encourages us to segment and label groups to receive uniform messages, never deviating from the theme identified as “liked.”
Facebook: 2.46 million posts in 1 minute
Twitter: 278,000 Tweets per minute
Flickr: 20 million photos & videos uploaded
YouTube: 72 hours of video uploaded per minute
What is Social Media really about?
It’s about relationships
Today: 3 Social Media Channels • Facebook – the biggest of the bunch • Twitter – quirky but powerful, especially with key demographics • Flickr – photo and image repository
Facebook • Facebook is the second most accessed website in the US – after Google • United States has 168.8 million members • 1.11 billion monthly active users, globally • Create and share content with “friends” • The LIKE button allows users to express appreciation of content of “pages”
Obama on Facebook 2008 • Created an interconnection between Obama's official website and Facebook so a user could send postings from one to another • Spent 4% of $16 million Internet budget to promote on Facebook • Main Facebook page had over a million likes • 10 more Facebook accounts for "specific demographics, such as Veterans for Obama, Women for Obama, and African Americans for Obama • Michelle Obama and Joe Biden also had pages • Collected $ directly on Facebook
Twitter • 140 character limit • At least 7% of Americans are using it, - Twitter population is 17 million people • Twitter users interact with brands - a huge potential source for Influencers • Twitter users “FOLLOW” other users and have FOLLOWERS who see their content
Obama on Twitter • @BarackObama is the official Twitter account for Obama political efforts – @WhiteHouse for presidential activities • Used to drive people to main Website Barackobama.com • June, 2012, Obama's account had 16,505,044 followers – 3rd account to reach 10M followers
Twitter – TN Democratic Party
Twitter is Heavily Used by Minorities
ReTweet (RT), Favorite, & Mention
@lawrencegmiller
Obama 2012 Obama had 5000 times as much social media influence as Romney – PBS Newshour
Flickr • 2013 Flickr had 87 million registered members and more than 3.5 million new images uploaded daily • Repository of images and videos – often used in Blogs & other social media • Flickr lets users share their photos, create groups and have “contacts”
My Flickr • Started in 2006 – now over 23,000 images • Created 100,000 Photographs of Chattanooga Group in 2009 – Almost 400 members – Over 20,000 photos • Images have been used in books, WSJ, Chronicle of Higher Education, Blogs, etc. • Sets devoted to politics
My Flickr
My Campaign Blog
Today
Promoted with Social Media • Used Facebook to call attention to article – On my own Timeline – Sent as Private Message to targeted FB Friends – Shared with TN Dems, HCDP • Tweeted link to the article • Sent Emails with the link to The Chattanoogan
Call to Action On Facebook • LIKE pages of Democrats • COMMENT and SHARE • Create events and invite friends • If a candidate – consider advertising on Facebook • Fundraising
Call to Action On Twitter • Follow Twitter accounts of Democrats • FAVORITE & RETWEET • Use Twitter to promote events & activities • If a candidate – consider advertising on Twitter • Fundraising
Get Involved! Thanks for the Opportunity drmillerlg@gmail.com @lawrencegmiller

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The Critical Role of Social Media in Politics

  • 1. The Critical Role of Social Media in Politics Lawrence G. Miller JFK Club November 11, 2013
  • 2. “The great enemy of the truth is very often not the lie -deliberate, contrived and dishonest -- but the myth -- persistent, persuasive and John F. Kennedy unrealistic”
  • 3. Corey Booker Senator-elect (DEM NJ) “Social media creates that intimate window & gives voters a chance to really see your humanity & the substance of your spirit.”
  • 4. Robin Smith Republican Advances that offer tactical advantages in campaigning, marketing and communication, have unintentionally birthed the digital divide. This cyberchasm encourages us to segment and label groups to receive uniform messages, never deviating from the theme identified as “liked.”
  • 5.
  • 8. Flickr: 20 million photos & videos uploaded
  • 9. YouTube: 72 hours of video uploaded per minute
  • 12. Today: 3 Social Media Channels • Facebook – the biggest of the bunch • Twitter – quirky but powerful, especially with key demographics • Flickr – photo and image repository
  • 13. Facebook • Facebook is the second most accessed website in the US – after Google • United States has 168.8 million members • 1.11 billion monthly active users, globally • Create and share content with “friends” • The LIKE button allows users to express appreciation of content of “pages”
  • 14. Obama on Facebook 2008 • Created an interconnection between Obama's official website and Facebook so a user could send postings from one to another • Spent 4% of $16 million Internet budget to promote on Facebook • Main Facebook page had over a million likes • 10 more Facebook accounts for "specific demographics, such as Veterans for Obama, Women for Obama, and African Americans for Obama • Michelle Obama and Joe Biden also had pages • Collected $ directly on Facebook
  • 15. Twitter • 140 character limit • At least 7% of Americans are using it, - Twitter population is 17 million people • Twitter users interact with brands - a huge potential source for Influencers • Twitter users “FOLLOW” other users and have FOLLOWERS who see their content
  • 16. Obama on Twitter • @BarackObama is the official Twitter account for Obama political efforts – @WhiteHouse for presidential activities • Used to drive people to main Website Barackobama.com • June, 2012, Obama's account had 16,505,044 followers – 3rd account to reach 10M followers
  • 17. Twitter – TN Democratic Party
  • 18. Twitter is Heavily Used by Minorities
  • 21. Obama 2012 Obama had 5000 times as much social media influence as Romney – PBS Newshour
  • 22. Flickr • 2013 Flickr had 87 million registered members and more than 3.5 million new images uploaded daily • Repository of images and videos – often used in Blogs & other social media • Flickr lets users share their photos, create groups and have “contacts”
  • 23. My Flickr • Started in 2006 – now over 23,000 images • Created 100,000 Photographs of Chattanooga Group in 2009 – Almost 400 members – Over 20,000 photos • Images have been used in books, WSJ, Chronicle of Higher Education, Blogs, etc. • Sets devoted to politics
  • 25.
  • 27. Today
  • 28. Promoted with Social Media • Used Facebook to call attention to article – On my own Timeline – Sent as Private Message to targeted FB Friends – Shared with TN Dems, HCDP • Tweeted link to the article • Sent Emails with the link to The Chattanoogan
  • 29. Call to Action On Facebook • LIKE pages of Democrats • COMMENT and SHARE • Create events and invite friends • If a candidate – consider advertising on Facebook • Fundraising
  • 30. Call to Action On Twitter • Follow Twitter accounts of Democrats • FAVORITE & RETWEET • Use Twitter to promote events & activities • If a candidate – consider advertising on Twitter • Fundraising
  • 31. Get Involved! Thanks for the Opportunity drmillerlg@gmail.com @lawrencegmiller