How Many Doctors in India Online? What Indian Doctors Do Online? Where Do They Need Help? What are the Communication opportunities for Pharma? How will e-Doctors evolve down the stream and how can Pharma stay Relevant? Answers to all these questions and a case study of CiplaMed (a physician only community website started by Cipla Pharmaceuticals in 2008)

1. Digital Doctors in India
Dr. Neelesh Bhandari
MBBS (AFMC), MD (Path)
PGP Human Rights
- Chairman, Social Media Committee,
Indian Assoc. for Medical Informatics
- CEO, Digital MedCom Solutions

2. •How Many Doctors in India Online?
•What Indian Doctors Do Online?
•Where Do They Need Help?
•What are the Communication opportunities for Pharma?
•How will e-Doctors evolve down the stream and how
can Pharma stay Relevant?

3.  Clinical Practice of 10 years before corporate
 Experience with Medical eLearning and
Multimedia Content
 Run India’s Best Healthcare Social Media
Agency (Healthcare Excellence Awards 2012)
Training and Product development in Healthcare
Social Media

4.  Presently Chairman, Social Media Committee at
Indian Association For Medical Informatics
 Mentor at Society for Knowledge and Health
 Taking “Internet for Physicians” training
workshops for >2 years now
 Visiting Faculty at IIHMR

5. First , The Data

6. How many are there?
750,000 Practicing Doctors in India (GOI
Report)

7. LinkedIn
75,000 Medical Practitioners on LinkedIn
( i.e 10% of all docs in India)

8. On Facebook

9. Imp. Websites for most doctors
Email Provider (hotmail, Gmail, Yahoo or
Rediffmail)
Medical News in general
News within Specialty
Upcoming Conferences and events
Social Networking sites
 Google

10. Common Medical Information Portals
most visited by Doctors
 Medscape
 PubMed
 Cochrane Library
 Trips Database
(You can arrange to receive specific updates by
email)

11. About Medical Literature Online
 A lot Of Published Articles.
 Difficult to keep track
 Many articles are free full text.
 Some Articles are Paid *
 Difficult to access Indian Articles and studies
 Need simple tools to build personal learning
environment for each physician

12. Opportunity in Medical
Literature!
•Medical Literature Search is second most important
online activity of Doctors (after email)
•Physicians are online but not capable of
accessing most articles
•Need a simple way where they can get all relevant
articles and links in their email inbox

13. Opportunity in Medical
Literature!

14. Digital Efforts by Pharma
 Most Pharma Efforts currently Patient
facing.
 Very Few Actually cater to Physicians
Only.
 Only One example in India!

15. Novartis for Oncologists International example

16. Cipla Docs  CiplaMED India

17. Videos

18. Gets Good User Details

19. The Only Sustained Physician centric Pharma
digital initiative in India
 CiplaMED provides the latest medical news.
 Clearly demarcated News for Specialists.
 Good collection of Data.
 Calendar Of Events
 eCMEs

20. Case Study of CiplaMED
 How is CiplaMED doing at Present?
 Where is it going Wrong?
 What Can we learn from it?

21. Lets analyze www.ciplamed.com

22. Steady Increase in Popularity

23. www.ciplamed.com

24. www.ciplamed.com

25. www.ciplamed.com

26. Negligible on Social Media

27. Some Accessibility Issues

28. What can we learn?
Physician communities need sustained effort
Create Niche (condition/specialty specific)
communities for Doctors
 Make it Social Media friendly
 Make it Interactive for all members
 Promote Relevant Medical literature
 Build up your database for future needs

29. Other Simple digital initiatives
 Promote Specific Groups or Pages on
Facebook
 Start Facebook and Twitter accounts to provide
links to latest articles
 Weekly or Daily eNewsletters to physicians
 Dedicated Video Channel for Doctors
 Start a monthly e-Journal or e-Magazine
 Offer Medical content assistance to Physician
websites

30. Our Initiatives at Digital MedCom
Solutions
Social Media for Continuing medical education
Facebook and Twitter Channels for specialties
 Medical News and articles curation sites for
specialties
 Daily and Bi-weekly Newsletter for specialties
 Database of over 40,000 doctors

31. Reaches 250+ Cardiologists

32. -1000+ Unique Visitors every Week (mainly India)
- 1000+ Twitter Followers
- 350+ Facebook Fans
- 40% of website traffic is returning visitors
- 240-250 Indian Cardiologists receive daily enewsletter
- 10% open and 1.5% Click through of enewsletter
- Heart Failure and Atrial Arythmias most popular topics

33. Reaches 750+ Rheumatologists

34. Digital MedCom Solutions
Similar specialty specific India Medical 2.0 ecosystems for
- Psychiatry
- Gynecology
- Oncology
- Pathology
- Neurology
- Nephrology, and others are on the way…

35. Dr. Neelesh Bhandari
MBBS (AFMC), MD (Path)
PGP Human Rights
Chairman, Social Media Committee, Indian Assoc. for Medical Informatics
CEO, Digital Medcom Solutions
Chief Mentor, Society for knowledge and health (RAKSHA)
Business Analyst and Marketing lead at Doctors Global Private Limited
Phone: 09352290083