1. Emerging Media In Healthcare
(And Pharma ?)
Dr. Neelesh Bhandari
MBBS (AFMC), MD
PGP human Rights

2. What Do We Do ?
Digital MedCom Solutions
Digital Marketing In Healthcare And Pharma
Plus91 Healthcare Technology www.plus91.in
Doctors Social Media Platform www.docglobal.com

3. How Doctors Use Internet
• Email : Colleagues, Patients, Family
• Search for medical literature (EBM)
• Subject related treatment guidelines
• Keep up-to-date with recent updates
• Get in touch with other doctors (network)
• Look for new events/ conferences
• Follow up with patients
• Info about ongoing clinical trials

4. How Doctors Use Internet
• Check for Drug -Drug Interactions
• Follow important medico-legal decisions
and cases in various courts
• Get second/ expert opinion on
pathological and radiological reports
• Telecardiology
• Full text of medical textbooks / ebooks

5. Doctors On emerging Media
• 85% of American Doctors Online
• Active Users Of Mobile Apps
• Active users Of The Internet for
Information
Collaborating
Marketing
etc

6. How Doctors In India view
Emerging Media
• 118 million Indian Households Online
• 900 million Indians with Mobile Phones
• More Than 60,000 Indian doctors on
Linkedin
• More Than 55,000 Indian doctors on
Facebook
• Active Smartphone users

7. Main Reasons Doctors Use
Emerging Media
• Connect with other stakeholders
• Learn
• Collaborate
• Market

8. Medicine Has Gone Digital !
www.digmed.in
Where Is Pharma?
Has It Been Left Behind?

9. Apprehensions Of Doctors
• Tough To use ?
• Ethics
• Usefulness
• Will it get me more patients ?

10. Best Practices For Connecting
with Doctors On Digital
Platforms

11. Tips For Pharma
• Be More Meaningful Than Memorable
• First, Create a captive audience
(community platforms, enewsletters etc)
• Use Data and Metrics Wisely (Fine-tune)
• Provide Individualized content
• Online CME content and Health
Information
• Mobile Apps For Doctors / Consumers

12. Thanks
Mail me at drneelesh@digmed.in
Call Me : 09352290083