Pioneer Brand Sponsorship Overview in the Food and Fiber Pavilion at the State Fair of Texas.

1. 2011 Food and Fiber Pavilion
Texas Department of Agriculture
Commissioner Todd Staples
Pioneer Brand Sponsorship Review

2. Rights and Benefits Details
1. Presenting sponsorship rights in all mentions of the GO Pioneer Brand name and/or logo was used in references to the GO TEXAN
TEXAN General Store General Store.
Pioneer Brand logo and hotlink were added to the main state Fair page on
2. Pioneer Brand logo/link featured on the GO TEXAN website the GO TEXAN website, www.gotexan.org. The logo and link remained on
the website under the 2011 Sponsor tab until March 1, 2011.
Pioneer Brand was featured on 20,000 limited edition commemorative
3. Presenting sponsorship rights on the commemorative poster
calendar poster distributed at the Food and Fiber Pavilion.
The Pioneer Brand logo was prominently featured in the advertisement
4. Presenting sponsorship rights in State Fair of Texas Map &
for the Food and Fiber Pavilion in the daily state Fair of Texas Map &
Guide advertisement to promote the Food and Fiber Pavilion
Guide, distributed to more than 3,000,000 visitors.
5. Presenting sponsorship rights for the GO TEXAN General The Pioneer Brand logo was prominently featured on store signs, bags and
Store including integration of Sponsor's name with store name, shelf strips. In addition, General Store staff wore provided Pioneer Brand
signage, bags and shelf talkers aprons.
6. Prominent use of Pioneer Brand on signage for promotional Pioneer Brand logo was placed on signs located on the sides of the
Go-To GO TEXAN Guide General Store that promoted the Go-To GO TEXAN Guide .
7. Presenting sponsorship recognition featured on graphics in Pioneer Brand logo was featured on signage near the main entrance to the
the Pavilion Food and Fiber Pavilion.
Pioneer Brand was provided with six shelving units in the Pioneer Brand
8. Provide Pioneer Brand four shelving units in the GO TEXAN
General Store. In addition, Pioneer Brand décor items were used
General Store
throughout the store as decoration.
A greeting recorded by Agriculture Commissioner Todd Staples welcoming
9. Provide daily audio recognition of Pioneer Brand visitors to the Pavilion and encouraging traffic into the Pioneer Brand
General Store was played daily.
10. Provide fifteen gate passes and five vehicle passes to be Pioneer Brand was provided gate passes and vehicle passes prior to State
used in conjunction with special events and exhibits Fair opening day. Additional passes were provided upon request.

3. Pavilion Overview

4.  Texas Beef Council
handed out more than
80,000 Texas beef
samples.
 Southwest Dairy Farmers
handed out more than
250,000 ice cream cone
samples, compared to
230,000 cheese
quesadilla samples in
2010.

5. Sales in the Pioneer Brand GO TEXAN Store
exceeded $250,000!

6. Fifty GO TEXAN companies sampled a variety of food, beverage,
bath and beauty products throughout the Pavilion.

7. Thirty-eight individual events took center stage in the 2011 Pavilion
and featured a variety of demonstrations, contests and entertainment.

8. Pioneer Brand Signage

9. Pavilion Entrance Sign

10. Pioneer Brand GO TEXAN Store Sign at Pavilion
Main Entrance

11. Pioneer Brand GO TEXAN Store Sign
Second Main Entrance

12. Store
Awnings

13. Interior Pioneer Brand GO TEXAN Store Sign
Main Store Exit

14. Interior Pioneer Brand GO TEXAN Store Sign
Second Main Exit

15. Interior Pioneer Brand GO TEXAN Store Sign
Store Center

16. Interior Pioneer Brand GO TEXAN Store Sign
Side Exit

17. Shop ’til you drop at the
GO TEXAN Pioneer
Brand General Store!
Daily Event Schedule Sign

18. Additional
Signage

19. Exterior Pioneer Brand Signage

20. Additional Sponsor Benefits

21. 2011 Commemorative Calendar

22. Advertisement Cover
State Fair Map & Guide was distributed throughout the fairgrounds