1. MARKETING STRESS MANAGEMENT
DR. SHRINIWAS KASHALIKAR
Stress is universal!
With increasing awareness or rather anxiety about of stress (due to
inadequate and inappropriate understanding of the concept); the
demand for the exotic ways of stress management, stress relaxation
and stress relief; has grown exponentially.
This has made the marketing of stress management; very easy and
profitable!
The business of stress management is flourishing! All the Stress
Management workshops, lectures, counseling and other exotic stress
buster products such as drugs and facilities/amenities such as spas and
other measures are sold quickly and extensively because of their “easy
to purchase and practice” nature and their tangible personal benefits!
But these personal benefits are deceptively short lasting and most of
the times counterproductive. Because this highly hyped marketing of
stress management fails miserably in solving the root causes of stress
and managing the stress effectively. The buyers, consumers or
customers in turn; apart from rest of the population; become
miserable!
The Total Stress Management, Superliving or Holistic Health; on the
other hand; involves “simultaneous blossoming of individual and
global conscience” and hence, “the marketing of this genuine
blossoming” is quite difficult or rather impossible! Total Stress
Management (Superliving or Holistic health) demands rather “non-
tempting” and “uphill” progress from pettiness to profundity!
Further, the core of this progress viz. NAMASMARAN is freely
available to anybody and everybody at no cost whatsoever and hence it
is un-saleable and un-buyable!
Total Stress Management (Superliving or Holistic Health) is beyond
the concept and practice of marketing!
Well! The Truth need not be and can not be marketed; it manifests
universally through NAMASMARAN itself and the resulting
SUPERTRANSACTIONS! The corollary also is true that whatever is

2. vehemently hyped, marketed and sold is not Truth and no Total Stress
Management!