Dr. Stephen Franson of www.thethirdbird.com and www.bonfirehealth.com presents a discussion of how to establish successful associate doctor relationships.

1. Gonstead Extravaganza 2012
Creating Successful
Associate Doctor
Relationships
Dr. Stephen Franson
drstephen@bonfirehealth.com

2. Why Take On An Associate?
• WHY IS THIS IMPORTANT?
• MENTORING - Apprentice
• GONSTEAD TECHNIQUE
• PROFESSION
“Who should consider taking on an Associate?”

3. The Hedgehog Concept
Purpose
Financial Skills

4. Why Become An Associate?
• To Learn! - Continued Education
• To have a Mentor
• Observe Experienced Doctor
• Speed Proficiency
• Benefit from Doctor’s Mistakes
• Learn a Practice System
• Focus on Doctoring
• Secure your present and your future

5. VISION

6. 2 Components of Successful
Relationships
• EXPECTATIONS
• AGREEMENTS

7. EXPECTATIONS: ASSOC DOC
• WHAT DO YOU PREPARED TO CONTRIBUTE?
• WHAT VALUE DO YOU ADD?
• WHAT DO YOU HOPE TO GAIN?
• WRITE IT DOWN

8. EXPECTATIONS: SR DOC
• WHAT DO YOU PREPARED TO CONTRIBUTE?
• WHAT VALUE DO YOU ADD?
• WHAT DO YOU HOPE TO GAIN?
• WRITE IT DOWN

9. GUARD RAILS
• PHILOSOPHY
• PROCEDURES
• SYSTEMS / SCRIPTS
• EXECUTION
• TEAM
• RESPONSIBILITY

10. CONTRACTS
• HOW IS RELATIONSHIP GOING TO END
• LAWYERS ARE PLUMBERS
• GRANULAR DISCUSSIONS: TTB

11. EQUILIBRATION
PROS AND CONS

12. COMMON PITFALLS
• LACK OF CLARITY
• MIS-ALIGNMENT
– PHILOSOPHY
– PRACTICE VISION
– GOALS
– EXPECTATIONS

13. 3 REALTIONSHIPS
• DOCTOR
• BOSS
• FRIEND

14. 3 REALTIONSHIPS
• BOSS
• MANAGER
• MENTOR

15. ASSOC DOC ARRANGEMENTS
STREET SIGNS

16. Solid White
• Established Senior Doctor
• New Associate Doctor
• Two Distinct Practices
• Assoc Doctor starts and cares
for their own patients
• Coverage and limited over-flow

17. Double Yellow
• Established Senior Doctor
Phasing - Out
• New Associate Doctor Taking Over
• Senior Doctor Retiring
• Assoc Doctor overtakes Sr. Doctor
over time
• Assoc Doctor Buys Practice

18. Broken White
• Established Senior Doctor
• New Associate Doctor
• Blending practice
• Assoc Doctor shares patients w
Senior Doctor
• Coverage and Over-flow

19. Multiple Lanes
Broken White
• Established Senior Doctor
• Multiple Associate Doctors
• Blending practices
• Assoc Doctors share patients w
Senior Doctor
• Coverage and Over-flow
“Associate Program”

20. The Associate Program
• Established Senior Doctor
• Energetic / Passionate / Business Minded
• Mature Practice / Solid Systems
• Solid Well-Trained Team
• Sustainable and Scalable
• Academic Environment
• “Totem Pole”

21. Exit Right
• Established Senior Doctor
• Associate Doctor Groomed for
Launch and Start-Up of Satellite
• Assoc Runs Satellite
• Assoc Doctor Buys Clinic
• Repeat

22. Exit Left
• Established Senior Doctor
• Associate Doctor Groomed for
Take-Over of Existing Practice
• Senior Doctor starts new
location
• Assoc Doctor Buys Original
Clinic

23. ARCHETYPES OF DOCTORS
• What kind of Doctor are you?
• How do you like to practice?
• What is the ideal match for you in an
Associate Relationship?
• What is the compliment archetype for you?
• What are you looking for?

24. Cruisey Cadillac
• Established “Old Timer” - Classic
• Low Stress / Easy Going
• Old School
• Mentor

25. Old Jelopy
• Established “Old Timer”
• Ready to go fishing

26. Sports Car
• Fast and Furious
• High Energy
• Growth Oriented
• Leader / Driver

27. Pick Up Truck
• Work Horse
• High Capacity
• Hard Worker
• Rugged Team Player

28. Sport Utility Vehicle
• Utility Player
• Does all things well
• Flexible and Dynamic

29. ARCHETYPES OF PRACTICES
• What is your practice like today?
• What would you like to create?
• What are you ready to build?
• What would you like to sustain?

30. Practice Types

31. Practice Types

32. HOW DO YOU FIND / VET
OPPORTUNITY
• MATCH MAKING
• SPEED DATING
• IDENTIFICATION
• CONTACT INFO
• VISIT / OBSERVE
• INTERVIEWS
Introduce Yourselves

33. IGNITE YOUR HEALTH

41. For more information
drstephen@bonfirehealth.com

42. bonfirehealth.com
MVP360 thethirdbird.com
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