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Social Media: Critical Issues for Employers

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Overview of various legal issues faced by employers as a result of social media usage

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Social Media: Critical Issues for Employers David S. Almeida, Steven J. Teplinsky & Charmaine M. Butler Michael Best & Friedrich LLP October 7, 2010
What is Social Media? ,[object Object],[object Object],[object Object],[object Object]
Social Media is . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook is King AND Queen
Over 50MM tweets per day …
Overview of Social Media Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MySpace, Facebook and Twitter ,[object Object],[object Object],[object Object]
Potential Issue Attendant with the Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policies ,[object Object],[object Object],[object Object],[object Object]
Social Media Policies (cont’d): ,[object Object],[object Object],[object Object],[object Object],[object Object]
In Addition, for Company-Sponsored Blogs : ,[object Object],[object Object],[object Object],[object Object]
Social Media Policies: Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policies: Why? (cont’d.) ,[object Object],[object Object],[object Object],[object Object]
Social Media Policies: How? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policies: How? (cont’d) ,[object Object],[object Object],[object Object],[object Object]
NLRA Considerations ,[object Object],[object Object],[object Object],[object Object]
Policies Regarding Email & Internet Use ,[object Object],[object Object],[object Object],[object Object]
Potential Liability for Monitoring Communications (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media to Hire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Should You Use Social Media To Hire? ,[object Object],[object Object],[object Object]
The Red Cup
Areas of Potential Concern ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disciplining Employees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Parameters For Regulating Off-Duty Conduct ,[object Object],[object Object],[object Object],[object Object]
Disciplining Employees ,[object Object],[object Object],[object Object]
Disciplining Employees ,[object Object],[object Object],[object Object]
Disciplining Employees ,[object Object],[object Object],[object Object],[object Object]
Disciplining Employees ,[object Object],[object Object],[object Object]
Social Media as a marketing tool ,[object Object]
[object Object]
Learning from the past ,[object Object]
and E-mail
Continuum of Marketing Practices
Paradigmatic Shift in Marketing ,[object Object],[object Object],[object Object],[object Object]
Social Media & Mobile Marketing: The Next Frontier ,[object Object],[object Object],[object Object],[object Object],[object Object]
Biggest Challenges ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Accurate Disclosure is Paramount ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogger Reviews: FTC Revised Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Social Media: Critical Issues for Employers