Watch the recording here: http://bit.ly/19c20Md
Featuring Howie Jacobson, Author AdWords for Dummies. Google AdWords lets every business from small online stores to Fortune 500 companies create targeted, cost-efficient advertising campaigns on search engines. This webinar will help you turn clicks into cash by attracting the right visitors to your website. You’ll learn how to navigate through Google AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
3. Today’s AgendaToday s Agenda
Introductions
● How to conduct quick and free research
H f h h h h l● How to craft a message that cuts through the clutter
● How to bid on keywords without breaking the bank
● How to improve your landing page to maximize conversionsHow to improve your landing page to maximize conversions
● How to track results and get a higher ROI
Q&A
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Q&A
4. Darryl Praill, OnPath Business SolutionsDarryl Praill, OnPath Business Solutions
Darryl Praill
Host, OnPath Business Solutions
Twitter @ohpinion8ted
Darryl.Praill@OnPath.com
OnPath comOnPath.com
5. Howie Jacobson, AdWords for DummiesHowie Jacobson, AdWords for Dummies
Howie Jacobson
Author, AdWords for Dummies
Twitter @askhowie
Howie@askhowie.com
AskHowie comAskHowie.com
15. Google AdWords For DummiesGoogle AdWords For Dummies
#3 Biddi St t i#3. Bidding Strategies
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16. Ways to improve your bid resultsWays to improve your bid results
●“Tuition”● Tuition
● Time vs. money
Slower less popular keyword● Slower, less popular keyword
● Local campaigns
L i i● Lower position
17. Google AdWords For DummiesGoogle AdWords For Dummies
#4 I L di P#4. Improve Landing Pages
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19. Google AdWords For DummiesGoogle AdWords For Dummies
#5 T k R lt#5. Track Results
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20. Track Results for Higher ROITrack Results for Higher ROI
Split Testing Ads●Split Testing Ads
●Split Testing Landing Pages
A d Biddi R l●Automated Bidding Rules
●(Advanced) Dimensions Tab
21. Google AdWords For DummiesGoogle AdWords For Dummies
FREE BOOKFREE BOOK
And the winner is…..
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24. Contact Information www onpath comContact Information www.onpath.com
Darryl Praill
OnPath Business Solutions
Twitter: @ohpinion8ted
Email: Darryl.Praill@OnPath.com
OnPath.com
Howie Jacobson
AdWords for DummiesAdWords for Dummies
Twitter: @askhowie
Email: Howie@askhowie.com
AskHowie.com
Twitter Comments: #adwordswebinar
s o e co