2008 07 25 Vrm

A VRM Minifesto ,[object Object]

1) A free customer is more valuable than a captive one. ,[object Object]

We still think the best customer is a captive one. ,[object Object],[object Object]

We think a “free market” is “your choice of captor.” ,[object Object]

2) Markets won’t be free until customers are free. ,[object Object],[object Object]

What we need is VRM: Vendor Relationship Management. ,[object Object]

For companies, VRM is the reciprocal of CRM. VRM CRM

For individuals, VRM is a way to relate. ,[object Object],VRM

I should be able to express global (and logical) preferences outside of anyone’s silo. ,[object Object],[object Object],[object Object],[object Object]

I should be able to manage my own health care data. ,[object Object]

I should be able to issue a “personal RFP” to whole markets, on the fly. ,[object Object],[object Object],[object Object],[object Object]

I should be able to manage my relationships with vendors. By my own devices. ,[object Object],[object Object],[object Object],[object Object]

One project is a new business model for free media. (one that isn’t advertising) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Its toolbox is the relbutton : a symbol of VRM+CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CRM VRM

The relbutton can represent three different states. ,[object Object],[object Object],[object Object]

There’s no limit to data types stored on both sides. ,[object Object]

Here’s where we’ll see it first: ,[object Object]

It will provide a new business model for media. ,[object Object],[object Object],[object Object]

VRM makes customers into platforms. ,[object Object],[object Object],[object Object],[object Object]

VRM is personal. ,[object Object],[object Object]

VRM tools are personal tools. ,[object Object],[object Object],[object Object],[object Object]

VRM tools provide individuals with ways to manage relationships. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

With VRM, individuals are the central points of integration. ,[object Object],[object Object],[object Object],[object Object]

There are no limits ,[object Object],[object Object]

There are no limits ,[object Object],[object Object],[object Object],[object Object]

We’re sitting at Ground Zero for Markets 3.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]

So, let’s rock. ,[object Object]

2008 07 25 Vrm

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2008 07 25 Vrm