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Ofer Wald Lecture

Tecnología

Lost in Translation (options)
WP-TLV March 2013

Why bother translating your site?
English is the primary language
of only ~25% of the audience
(down from ~30% a few years
ago)

How many users can read
Hebrew?

Ignoring this = losing potential
traffic

Not convinced?

Change in traffic for a German language site after installing
Transposh

Different approaches
● Google Translate widget

● Maintain a site per language

● Post level translation

● SCDL (Same content, different language)

Different approaches 2
● Manual Translation - complete

● Automatic Translation - complete

● Mixed solution

Evaluating approaches
● Translation Cost

● Operation (Maintanance) Cost

● SEO Value (driving traffic)

● User experience

Transposh - best of breed SCDL
● Live on your wordpress in under 5 minutes

● Everything gets translated (*)

● Improve at will

● Very simple - many advanced customizations

● Frontend WYSIWYG

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Transposh WPTLV

1. Lost in Translation (options) WP-TLV March 2013

2. Why bother translating your site? English is the primary language of only ~25% of the audience (down from ~30% a few years ago) How many users can read Hebrew? Ignoring this = losing potential traffic

3. Not convinced? Change in traffic for a German language site after installing Transposh

4. Different approaches ● Google Translate widget ● Maintain a site per language ● Post level translation ● SCDL (Same content, different language)

5. Different approaches 2 ● Manual Translation - complete ● Automatic Translation - complete ● Mixed solution

6. Evaluating approaches ● Translation Cost ● Operation (Maintanance) Cost ● SEO Value (driving traffic) ● User experience

7. Transposh - best of breed SCDL ● Live on your wordpress in under 5 minutes ● Everything gets translated (*) ● Improve at will ● Very simple - many advanced customizations ● Frontend WYSIWYG

Transposh WPTLV

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