DMA UK Keynote November 2008

•

3 recomendaciones•224 vistas

Dylan Boyd

Keynote from DMA UK Email Marketing Event. The 3 Things You Need to be Good At

Tecnología Empresariales

So you think you know
how to effectively utilize
email?
2008

If you have 28% of someone’s attention
with 100 other emails there, what chance
do you have?

0.0035%

Everything you thought
you knew about email
is about to change.

How many studies do you need to read that tell you
what you can do better and where you are failing?

$How can you make an impact with just a fraction of this audience?$

From Name
Address
Subject Line
Copy
Offer
Creative
Links
Authentication
Reports
Deliverability
Response
Sales
Analytics
Customer Service
Integration
Mobile
RSS
Website
Landing Page

You can tackle the top things that will
bring the most change to your email
marketing campaigns.

Each Pound you spend on email efforts
will deliver between

1GBP to 30GBP

As marketers, we ﬁght for limited attention.

1. Delivery

2. Welcome Messaging

3. Creative

IF you do not show value, communicate tone, and set
expectations on both sides, you lose 80% of your future
audience engagement and campaign results.

You Don’t Need to Design New
Creative For Each Campaign

You Need to Reﬁne Creative
For Each New Campaign

We give you “The Promise”

If you can be experts and perfectionists with all of
our industry best practices and studies, then you
shall have a strong email program.

You have 3 chances to set the
relationship before you lose 80% of
your future email marketing
performance.

Are you able to deliver on impulse?

Do you want to be delivering on impulse?

We cannot always live up the true expectations
of everyone, yet we try.

Thank you.
dylan@eroi.com
JMullen@zinio.com

Questions?

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DMA UK Keynote November 2008

2. So you think you know how to effectively utilize email? 2008

4. If you have 28% of someone’s attention with 100 other emails there, what chance do you have? 0.0035%

5. Everything you thought you knew about email is about to change.

6. How many studies do you need to read that tell you what you can do better and where you are failing?

8. How can you make an impact with just a fraction of this audience?

9. From Name Address Subject Line Copy Offer Creative Links Authentication Reports Deliverability Response Sales Analytics Customer Service Integration Mobile RSS Website Landing Page

10. You can tackle the top things that will bring the most change to your email marketing campaigns.

11. Each Pound you spend on email efforts will deliver between 1GBP to 30GBP

12.

13. 296 Emails Since July 27th, 2007

14.

15. As marketers, we ﬁght for limited attention.

16. 3...

17. 1. Delivery 2. Welcome Messaging 3. Creative

18.

19.

20. IF you do not show value, communicate tone, and set expectations on both sides, you lose 80% of your future audience engagement and campaign results.

21.

22. You Don’t Need to Design New Creative For Each Campaign

23. You Need to Reﬁne Creative For Each New Campaign

24.

25. We give you “The Promise” If you can be experts and perfectionists with all of our industry best practices and studies, then you shall have a strong email program.

26.

27. You Have 3 Chances

28. You have 3 chances to set the relationship before you lose 80% of your future email marketing performance.

29.

30. Are you able to deliver on impulse? Do you want to be delivering on impulse?

31. We cannot always live up the true expectations of everyone, yet we try.

32.

33.

34. So What’s Next?

35. Be Good at 3 Things

36. 1. Delivery 2. Welcome Messaging 3. Creative

37. My Beliefs