B2 B Marketing Excellence Cmo Guide To Social Media

A CMO’s Guide to Social Media How Social Media is Shaping Your Leadership Opportunity Presented by Dana Theus The CMO CLUB Washington, DC June 22, 2009 Read the accompanying article with over 45 reference links and examples.

Social Media is Changing Marketing ,[object Object],[object Object],[object Object],03/10/10

CMOs are Under Pressure 03/10/10 Let’s start a blog! Why aren’t we Tweeting? Should we be on Facebook? Do we have to offer everything for free?

Understanding What’s Really Going On ,[object Object],[object Object],[object Object],[object Object],03/10/10 Social Media is much, much more than a new marketing channel

Trend #1 : Power Shifts ,[object Object],03/10/10 Individuals have unprecedented communications power.

Trend #2 : New Opportunities ,[object Object],[object Object],[object Object],03/10/10

Trend #3 : New Opportunities to Shape Your Brand Identity in Response to the Social Market ,[object Object],[object Object],[object Object],[object Object],03/10/10

CMO Social Leadership Strategies ,[object Object],[object Object],[object Object],03/10/10 Social marketing requires business leadership

CMO Strategy #1 : Use Social Strategies to Stay in Touch With Customers Throughout the Customer Lifecycle ,[object Object],[object Object],[object Object],03/10/10 Customer Service says it’s a satisfaction score. Finance says it’s a revenue source. Sales says it’s a lead. Marketing says he’s a customer.

CMO Strategy #2 : Use Social Strategies to Manage Brand, Brand Experience, and Even Brand Co-creation ,[object Object],[object Object],03/10/10

CMO Strategy #3 : Use Social Strategies to Nurture Dynamic Brand Identity ,[object Object],[object Object],[object Object],[object Object],03/10/10 Now your brand is what you do , not what you say you do.

Summary: Social Media is More than Just Another Communications Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],03/10/10

Meet the Principals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B2B Marketing Excellence Consulting Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Us for a Custom Proposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Read the accompanying article with over 45 reference links and examples.

B2 B Marketing Excellence Cmo Guide To Social Media

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B2 B Marketing Excellence Cmo Guide To Social Media

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