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Lsc 440 lecture 1
- 1. Life Sciences Comm 440 Social Impacts of Emerging Technologies Don Stanley 3Rhino Media | UW-Madison #lsc440 @3rhinomedia
- 2. Life Sciences Comm 440 Social Impacts of Emerging Technologies Don Stanley 3Rhino Media | UW-Madison #lsc440 @3rhinomedia
- 3. INTRODUCTIONS IN A NEW WAY
- 4. Humans are not ideally set up to understand logic; they are set up to understand stories -Robert Schank, cognitive psychologist © Dragonfly Effect ©The Dragonfly Effect
- 6. Sameer Bhatia diagnosed with Leukemia • Sameer Bhatia, 32 • Grew up in Seattle • Married Reena • Stanford undergrad, serial entrepreneur • Diagnosed May 2007
- 7. 30% sibling match 10,000 diagnosed each year 70% Registry from Strangers (80% if Caucasian)
- 13. Act. Quickly. Design to scale. Do not fail.
- 14. If the odds were 1 in 20,000…
- 16. and register 20,000 South Asians.
- 17. Plan and then Execute like CRAZY.
- 19. 11 weeks 470 drives, 24,611 cheeks… june july august www.Cooper.com
- 20. The Results continued And … > About 3,500 volunteers > 1m+ media impressions > 150,000+ site visitors
- 21. Goal achieved. Sameer = 10/10 match received his transplant in the Fall 2007.
- 23. Sameer, relapsed within 3 months of his transplant. He fought hard – but sadly, passed away in March 2008.
- 24. Purpose…revealed. Of the 24,000 new registered donors, 7,500+ were registered in the Bay Area. From this 7,500+ they found ~ 80 new matches for other leukemia patients Sameer’s cause potentially led to 250 lives saved in the 2008 alone.
- 25. Now, how do we… Point B Point A
- 26. Now, how do we… Point B Point A That’s one area we’ll be covering this semester
- 27. Course Logistics http://lsc440.tumblr.com
- 28. Course Logistics http://lsc440.tumblr.com Books
- 29. Course Logistics http://lsc440.tumblr.com Books Course Structure
- 30. Course Logistics http://lsc440.tumblr.com Books Course Structure Assignments
- 31. Course Homework 1. Sign up for Twitter and connect with me (@3rhinomedia) and Nate. Send out a first tweet with #lsc440, set up profile. NO LATER THAN Wednesday BY 3:30 pm. This is for raising hands, connecting. We will be using this for documenting class. 2. Post a tweet about what type of academic interests you have. Please note there will be 4 people per group. You can view the client list on the website. Make connections with other students, we will begin working in groups next week!!!!! 3. Take the class survey posted on the class website
Notas del editor
- 10,000 people are diagnosed with a blood or bone marrow cancer each year.The best chance for survival is often a bone marrow transfer.30% of patients find a match through their family.70% of those people need to look to strangers in the registry. If you are Caucasian, the chance of finding a match by strangers is 80%
- 1 in 20,000.And it is not just South Asians, other ethnic groups also are dramatically under-represented. And Sameer couldn’t find a match in his family or in the registry.
- So how do you find a match?
- Take a cotton swab, swab the inside of your cheek, and register the swab with a bone marrow registry.Now repeat that 20,000 times.But Sameer only had weeks to find a match
- Take a cotton swab, swab the inside of your cheek, and register the swab with a bone marrow registry.Now repeat that 20,000 times.But Sameer only had weeks to find a match
- Take a cotton swab, swab the inside of your cheek, and register the swab with a bone marrow registry.Now repeat that 20,000 times.But Sameer only had weeks to find a match
- What could Robert and Sameer’s family and friends do?
- The results in 11 weeks:470 bone marrow drives, across the US24,611 cheeks swabbed
- An update on Sameer. Despite a perfect match, tragically, Sameer passed away.