Scared of building links? Wondering if you should, or even how to do it safely? Stop fretting and get creating (content, that is). We review what to focus on and what to avoid in this presentation.

2. what does duane do at bing
Bing Webmaster Tools
Speaks at shows, runs forums and
blog, provides guidance on new WM
tools
www.bing.com/toolbox/webmasters
Does he have a clue?
15 years as an inhouse SEO; ran seo at MSN;
has helped GM, Disney, GAP, Walmart +
http://www.linkedin.com/in/dforrester
@duaneforrester
And this helps me how?
Blogging since 2001; owns 150 domains;
runs several websites of his own
http://twitter.com/DuaneForrester

3. •
Use the free tools provided from the source:

4. •
Use the free tools provided from the source:

5. • Often only one or two links will get you ranked
• Build links that drive traffic
• If you focus on link building for SEO, it shows
• Internal links help with usability, but don’t go
overboard
• Still a useful signal for us
• Still getting abused
• Avoid buying links, trading links, etc.

6. •
So you want more shares for your content, do you?
Try these ideas.
•
Create lists: people love to consume content in
list-form. Its quick, easy and simple.
•
Use hooks: ego, humor, anger, contrarian – be
careful with them, but when used well, they are
highly effective.
•
Participate in communities: when you are
valued member of a community, the community
supports you.
•
Share others’ information: people love when
what they share gets shared itself. Share from
trusted sources.
•
Ask questions: your followers will love the
interaction and it’ll grow your following as
others engage.

7. •Buying links
can lead to…

8. • A metric crap ton of
useful links!
• Pssst…it’s all on
slideshare.net. ;)

9. www.bing.com/webmaster
www.hootsuite.com
tapbots.com/software/tweetbot/
www.echofon.com/
statigr.am/
inst.me/
www.curalate.com/
www.evernote.com
www.ifttt.com
www.trackur.com
www.sprinklr.com/
www.visibletechnologies.com/
www.socialmention.com
mehdoh.com/

10. http://elastic.io/abou
t.html
•
https://zapier.com/#
•
Zapier is more user friendly
than IFTTT, though IFTTT
has better channel choices.

11. http://socialmediatoday.com/julieblakley/1516266/7-brands-gettingcreative-vine

12. Alexa.com
Board Reader
Sysomos
Facebook Insights
Follower Wonk
Google Insights
How Sociable
Ice Rocket trends
Buffer
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Klout
Peerindex
Kred
Mention Map
Social Mention
Statigram
Twitter Counter
Tweetreach
Visual.ly