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Dubit
Kids and online gaming
Focus on Facebook usage
and games [USA]
Use of Facebook


                  Yes, I have my own account /               Have their own account
                  profile
       34%                                                     Boys 32%; Girls 36%
                  Yes, I use my parent's account or
                  they show me stuff on Facebook            Under 13s 21%; 13-14s 73%
                  Yes, I use my brother's or my
       9%         sister's account
             1%
  1%              Yes, I use someone else's
                  account
                                                              Parents won’t let them
                                                               Boys 30%; Girls 33%
       31%        No, I don't use Facebook - my
                  parents won't let me                      Under 13s 38%; 13-14s 12%
                  No, I don't use Facebook - I'm
                  not interested
       15%        I'm not sure                          There were no 13-14 year olds who
  0%                                                  said they don’t know what Facebook is!
       9%         I don't know what Facebook is
Use of Facebook


                                                                  79%   81%
             Yes - Someone Else's Profile
                                                                        6%
                                                                  7%
             Yes - Own Profile
                                                            61%
                                                            7%
                                                      48%
                                                                              44%
                                                      13%
                                                                        75%   10%
                                        28%     28%               71%

                                                            54%
   Total:   17%     20%      19%                13%
                                        13%
                                                      35%                     34%
                    11%          10%
            11%
                                        15%     15%
            6%       9%          9%

    Age:     6       7            8         9    10   11    12    13    14    Total
                                 U13-Facebook Users
Proportion who either have an account with
Membership / use of other sites     these websites, or use somebody else’s
                                         account to access the website


                             17%
                                              44% are either a
                             16%
                                                member of
                        5%

                        5%

Windows Live
                                          or use somebody else’s
                        5%
 Messenger                                  account to access it
                   1%

                   1%
                                       None of these (excluding Facebook)
                   0%                  Under 13s 75%; 13-14s 44%
         None of
                                              67%
          these
Proportion who either have an account with
                                           these websites, or use somebody else’s
Membership / use of other sites, by age         account to access the website
                                          NB: The ‘None of these’ figure excludes
                                                  those who use Facebook
100%
                                                             None of these
 90%      87%


                      80%                          79%
                                                             Facebook
 80%

 70%                                                         Yahoo

 60%                              58%                        YouTube
                                  54%


 50%                                                         MySpace
                                                   44%


 40%
                                                             Google+
                                                   33%

 30%                  25%
                                   21%                       MSN / Windows Live
 20%      18%
                                   19%
                                                             Messenger
                      11%                                    Hi5
 10%                  8%           7%
                                   5%
                                                   9%
                                                   7%
          5%          4%
                      2%
          2%          1%
                      1%
                                   2%              1%
                                                             Bebo
 0%       0%                       1%



         6-7         8-10        11-12           13-14
Whether they would be interested in signing
Facebook for U13s                                  up for a new Facebook for under 13s

          Definitely yes         Probably yes          Not quite sure         Probably not         Definitely not

        Total              25%                  24%                       28%                11%         12%


     6-7 Boy         14%            19%                     32%                     18%                 17%


     6-7 Girl        14%               26%                              38%                  10%         12%


   8-10 Boy            22%                      27%                       27%                13%          10%


    8-10 Girl                34%                         21%                  23%            10%         12%


   11-12 Boy               28%                        25%                     25%             11%         10%


   11-12 Girl                    38%                            26%                  20%           6%     10%


                0%    10%        20%      30%     40%          50%      60%     70%        80%      90%        100%
   Of those interested and who currently have a Facebook account, 37% said they would
   definitely transfer their account to the new service, and 31% said they probably would
Desired games on a Facebook for U13s
                                   What kind of games they would like to
                                      see on a Facebook for under 13s
Games on Facebook
 25% of all kids said they played a game
      on Facebook in the last month          For kids who play games on a computer, phone
                                                 or tablet, 32% play games on Facebook



                                                                             58%

                                                                  42%
       32%         32%

                                                       19%
                                           10%



      Boys        Girls                    6-7        8-10       11-12      13-14
Games on Facebook
       Facebook is a popular
      destination for games....   The games most played on Facebook are:

  Of the13% of kids who played
                                              12%
                                                                      5%


                                                11%
         in the last month                                            4%

      84% of them played it on

                                           6%                              4%


Compared to...
 7%            4%        2%                 6%                       4%

   2%               1%
American Kids on Facebook

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American Kids on Facebook

  • 1. Dubit Kids and online gaming Focus on Facebook usage and games [USA]
  • 2. Use of Facebook Yes, I have my own account / Have their own account profile 34% Boys 32%; Girls 36% Yes, I use my parent's account or they show me stuff on Facebook Under 13s 21%; 13-14s 73% Yes, I use my brother's or my 9% sister's account 1% 1% Yes, I use someone else's account Parents won’t let them Boys 30%; Girls 33% 31% No, I don't use Facebook - my parents won't let me Under 13s 38%; 13-14s 12% No, I don't use Facebook - I'm not interested 15% I'm not sure There were no 13-14 year olds who 0% said they don’t know what Facebook is! 9% I don't know what Facebook is
  • 3. Use of Facebook 79% 81% Yes - Someone Else's Profile 6% 7% Yes - Own Profile 61% 7% 48% 44% 13% 75% 10% 28% 28% 71% 54% Total: 17% 20% 19% 13% 13% 35% 34% 11% 10% 11% 15% 15% 6% 9% 9% Age: 6 7 8 9 10 11 12 13 14 Total U13-Facebook Users
  • 4. Proportion who either have an account with Membership / use of other sites these websites, or use somebody else’s account to access the website 17% 44% are either a 16% member of 5% 5% Windows Live or use somebody else’s 5% Messenger account to access it 1% 1% None of these (excluding Facebook) 0% Under 13s 75%; 13-14s 44% None of 67% these
  • 5. Proportion who either have an account with these websites, or use somebody else’s Membership / use of other sites, by age account to access the website NB: The ‘None of these’ figure excludes those who use Facebook 100% None of these 90% 87% 80% 79% Facebook 80% 70% Yahoo 60% 58% YouTube 54% 50% MySpace 44% 40% Google+ 33% 30% 25% 21% MSN / Windows Live 20% 18% 19% Messenger 11% Hi5 10% 8% 7% 5% 9% 7% 5% 4% 2% 2% 1% 1% 2% 1% Bebo 0% 0% 1% 6-7 8-10 11-12 13-14
  • 6. Whether they would be interested in signing Facebook for U13s up for a new Facebook for under 13s Definitely yes Probably yes Not quite sure Probably not Definitely not Total 25% 24% 28% 11% 12% 6-7 Boy 14% 19% 32% 18% 17% 6-7 Girl 14% 26% 38% 10% 12% 8-10 Boy 22% 27% 27% 13% 10% 8-10 Girl 34% 21% 23% 10% 12% 11-12 Boy 28% 25% 25% 11% 10% 11-12 Girl 38% 26% 20% 6% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Of those interested and who currently have a Facebook account, 37% said they would definitely transfer their account to the new service, and 31% said they probably would
  • 7. Desired games on a Facebook for U13s What kind of games they would like to see on a Facebook for under 13s
  • 8. Games on Facebook 25% of all kids said they played a game on Facebook in the last month For kids who play games on a computer, phone or tablet, 32% play games on Facebook 58% 42% 32% 32% 19% 10% Boys Girls 6-7 8-10 11-12 13-14
  • 9. Games on Facebook Facebook is a popular destination for games.... The games most played on Facebook are: Of the13% of kids who played 12% 5% 11% in the last month 4% 84% of them played it on 6% 4% Compared to... 7% 4% 2% 6% 4% 2% 1%

Notas del editor

  1. Q7. Do you use Facebook at all? Base: All those who use the internet [998]
  2. Q7. Do you use Facebook at all? Base: All those who use the internet [998]; 6 [128]; 7 [122]; 8 [87]; 9 [78]; 10 [83]; 11 [132]; 12 [118]; 13 [139]; 14 [110]
  3. Q7. Do you use Facebook at all? Base: All those who use the internet [998]Q18. Have you got accounts / personal pages with any of these? Or do you use anyone else’s account? Base: All those who use the internet [998]
  4. Q7. Do you use Facebook at all? Q18. Have you got accounts / personal pages with any of these? Or do you use anyone else’s account?Base: All those who use the internet [998]; 6-7 [250]; 8-10 [249]; 11-12 [250]; 13-14 [249]
  5. Q7B. Would you want to sign up for this Facebook for under-13s? Base: Those who use the internet aged under 13 [749]; 6-7 Boy [125]; 6-7 Girl [125]; 8-10 Boy [124]; 8-10 Girl [125]; 11-12 Boy [125]; 11-12 Girl [125]Q7D. Do you think you would transfer your current account to the new under-13 Facebook? Base: Those interested in the new Facebook who currently have an account with Facebook [150]
  6. Q7C. What types of games would you like to see in this Facebook for under 13s? Base: Those who would like to sign up for U13s Facebook [565]
  7. Q9. From the list below please tick any websites or phone/tablet pages that you have used to play games within the last month.Base: All respondents [1,000]; Computer, phone and tablet gamers [772]; Boys [386]; Girls [385]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]