3. your unlocked team
• Garry Prior
• Jennifer Boles
• Nigel Beighton
• Wayne Walls
• Alex Brandt
• Leo Packham
• Jason Smith
• Many other Rackers!
3
Thursday, July 11, 13
4. get involved!
• Social Media
• Q&A at the end of each session
4
@rackspaceUK #RAXunlocked
Thursday, July 11, 13
5. why unlocked?
•Cloud as a Business Strategy
•Cloud Savvy at Rackspace
•Cloud Freedom
•Application Fit in the Hybrid Cloud
5
Thursday, July 11, 13
6. The Next Cloud is
the Hybrid Cloud
nigel beighton
CTO, Rackspace INTL
Thursday, July 11, 13
7. “Our goal is to create the most
CLOUD SAVVY
customers in the industry”
OPENSTACK
TRAINING
Rackspace
Knowledge
Center
GET SMART ON CLOUD
Thursday, July 11, 13
12. 34
"I'm convinced 2013 is going to be the year of the hybrid cloud infrastructure."
— Tracy Corbo, principal research analyst
at Enterprise Management Associates.
“Savvy IT organizations are devising a hybrid IT strategy that is
built on internal and external clouds”
— Gartner 2013 Cloud Planning Guide
"Three quarters of firms using IaaS today use or
plan to use a hybrid cloud strategy”
—Forrester Research, 2013
“2013: Year of the Hybrid Cloud”
Thursday, July 11, 13
13. • All apps run best in the public cloud
• It’s always cheaper to run on public cloud
• Everything can be automated in a public cloud/(So
who needs support?)
3 MYTHS
OF PUBLIC CLOUD
Thursday, July 11, 13
14. HYBRID CLOUD: THE RIGHT FIT
FOR ENTERPRISE
Lowest Total Cost? Depends on your needs.
MUTLI-TENANT &
GENERALIZED
SINGLE TENANT
& SPECIALIZED
PUBLIC CLOUD PRIVATE CLOUD
DEDICATED
SERVERS
Security
Performance
Reliability
Per Unit Cost
Utility Billing
Speed
Security
Performance
Reliability
Per Unit Cost
Utility Billing
Speed
Thursday, July 11, 13
15. HYBRID CLOUD:
THE RIGHT FIT FOR ENTERPRISE
CONTROL FLEXIBILITY
On-Premise
Data Center
Public Cloud
IaaS
simpler
PROVISIONING
CONTROL
FLEXIBILITY
ELASTICITY
SECURITY
EXPENSE
PLANNING
GEOS
PERFORMANCE
months
$$$$$ (capital)
days
$ (operating)
minutes
$ (operating)
Dedicated Hosting
Thursday, July 11, 13
16. HYBRID CLOUD:
THE RIGHT FIT FOR ENTERPRISE
CONTROL FLEXIBILITY
On-Premise
Data Center
Public Cloud
IaaS
simpler
PROVISIONING
CONTROL
FLEXIBILITY
ELASTICITY
SECURITY
EXPENSE
PLANNING
GEOS
PERFORMANCE
months
$$$$$ (capital)
days
$ (operating)
minutes
$ (operating)
Dedicated Hosting
months
$$$ (capital)
On-Premise
Private Cloud
Thursday, July 11, 13
17. HYBRID CLOUD:
THE RIGHT FIT FOR ENTERPRISE
CONTROL FLEXIBILITY
On-Premise
Data Center
Public Cloud
IaaS
simpler
PROVISIONING
CONTROL
FLEXIBILITY
ELASTICITY
SECURITY
EXPENSE
PLANNING
GEOS
PERFORMANCE
months
$$$$$ (capital)
days
$ (operating)
minutes
$ (operating)
Dedicated Hosting
months
$$$ (capital)
On-Premise
Private Cloud
Hosted Private
Cloud
days
$ (operating)
Thursday, July 11, 13
20. The changing
priorities of IT
http://www.serena.com/index.php/en/solutions/app-dev-delivery/infographic-application-development-priorities-2013/
59%
48%
44%
38%
DELIVER APPS FASTER
BETTER ALIGN WITH BUSINESS
EXPAND USE OF AGILE
INCREASE INNOVATION
Thursday, July 11, 13
29. • Hybrid Cloud is the Next Cloud
• Hybrid Cloud Gives Developers the Most Power and Freedom
• Developers with Power Drive Innovation
KEY TAKEAWAYS
Thursday, July 11, 13
30. “Developers are the most-
important constituency in
technology. They have the
power to make or break
businesses, whether by their
preferences, their passions, or
their own products”
- STEPHEN O’GRADY
THE NEW KINGMAKERS
Thursday, July 11, 13
59. Current Stage of
Application Development
DEDICATED
PHYSICAL
PRIVATE
CLOUD
ITO/
HOSTING
PUBLIC
CLOUD
90% of Workloads
Remain In-House...
40%
PRIVATE
CLOUD
{
Q. For each of the following, what percentage is deployed on the different service delivery platforms?
FINANCIAL MANAGEMENT
SOFTWARE
STRUCTURED DATA STORAGE
AND...
BATCH WORKLOAD EXECUTION
ONLINE TRANSACTION
PROCESSING...
UNSTRUCTURED DATA AND
STORAGE...
PRODUCTIVITY/COLLABORATION
IT SYSTEMS MANAGEMENT
HUMAN CAPITAL MANAGEMENT
BUSINESS CONTINUITY AND/OR..
CUSTOM-BUILT APPLICATIONS
CRM
APPLICATION SERVERS (NON...)
DEVELOPMENT AND TEST
ERP 64%
61%
57%
55%
54%
52%
50%
49%
49%
48%
47%
41%
39%
34%
48
Thursday, July 11, 13
60. Cloud Adoption
Q. BIGGEST MOTIVATION FOR CLOUD USAGE
COST SAVINGS ON HARDWARE
FLEXIBILITY IN SCALING UP AND DOWN
QUICKER TIME TO MARKET
COST SAVINGS ON IT STAFFING/ADMIN
IMPROVED PRODUCTIVITY
DISASTER RECOVERY/BUSINESS CONTINUITY
SELF SERVICE DELIVERY
0% 10% 20% 30% 40% 50% 60% 70%
18%
18%
21%
24%
42%
58%
62%
49
Thursday, July 11, 13
61. Top Cloud Related Projects
Q. What are your organization’s top two cloud-related projects in the next 12 months?*
INTERNAL CLOUD
PUBLIC CLOUD ASSESSMENT
SaaS
CLOUD EMAIL
PUBLIC CLOUD IMPLEMENTATION
INTERNAL STORAGE
INTERNAL MANAGEMENT
MANAGEMENT
INTERNAL CLOUD MIGRATION
NEW DATA CENTERS
MIGRATION
INTERNAL HARDWARE EXPANSION
DISASTER RECOVERY
OTHER
0% 10% 20% 30% 40% 50%
15%
2%
2%
2%
2%
3%
3%
5%
5%
8%
10%
15%
27%
42%
50
Thursday, July 11, 13
62. Cloud Supports the
Agile Business
Current State – IT
20%
Innovating
80%
& Running
Desired State – IT
80%
Innovating
20%
Sustaining
& Running
51
Thursday, July 11, 13
63. Cloud Supports the
Agile Business
Current State – IT
20%
Innovating
80%
& Running
Desired State – IT
80%
Innovating
20%
Sustaining
& Running
COSTCENTER
51
Thursday, July 11, 13
64. Cloud Supports the
Agile Business
Current State – IT
20%
Innovating
80%
& Running
Desired State – IT
80%
Innovating
20%
Sustaining
& Running
COSTCENTER
PROFITGENERATOR
51
Thursday, July 11, 13
65. Cloud Supports the
Agile Business
Current State – IT
20%
Innovating
80%
& Running
Desired State – IT
80%
Innovating
20%
Sustaining
& Running
COSTCENTER
PROFITGENERATOR
Increase
Value
Creation
Decrease
Low Value
Operations
51
Thursday, July 11, 13
66. Shift in Thinking
Increase IT agility to address changing
business needs
Eliminate dependence on legacy
infrastructures
Need to shift CapEx to OpEx
Focus resources on core strengths
Mitigating compliance risk
Gain transparency and control over cost
models
Lack of IT staff
Need to expand globally
Need for common platform and/or
infrastructure processes
0% 10% 20% 30% 40% 50% 60%
Source: Savvis 2012 Global IT Leadership Report
Survey of 550 IT Execs
Reasons that drive organizations’ need to increase the percentage of infrastructure they outsource
52
Thursday, July 11, 13
69. roi / roa / MC
•Return on Investment - Return on investment (ROI) is the concept of an investment
of some resource yielding a benefit to the investor.
•Return On Agility - Operational advantages that can be easily measured such as ...
• Setting up infrastructure in minutes rather than months
• Completing massive computational projects with a large number of resources quickly
• Scaling architecture up and down to provide the needed IT resources only when you need them,
• Deliver targeted IT solutions fast for individual business units
•Marginal Cost - The change in the total cost that arises when the quantity produced
changes by one unit - or the cost of producing one more unit of a good
55
Thursday, July 11, 13
71. Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo
.08 per
1M req/mo
.08 per
1.4M req/mo
.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
What do you value? $/request
56
Thursday, July 11, 13
72. Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo
.08 per
1M req/mo
.08 per
1.4M req/mo
.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
What do you value? $/request
56
Thursday, July 11, 13
73. Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo
.08 per
1M req/mo
.08 per
1.4M req/mo
.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME
CHANGE
What do you value? $/request
56
Thursday, July 11, 13
74. Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo
.08 per
1M req/mo
.08 per
1.4M req/mo
.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME
CHANGE
What do you value? $/request
56
Thursday, July 11, 13
75. Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo
.08 per
1M req/mo
.08 per
1.4M req/mo
.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME
CHANGE
What do you value? $/request
REFACTOR
56
Thursday, July 11, 13
76. Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo
.08 per
1M req/mo
.08 per
1.4M req/mo
.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME
CHANGE
What do you value? $/request
REFACTOR
56
Thursday, July 11, 13
77. Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo
.08 per
1M req/mo
.08 per
1.4M req/mo
.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME
CHANGE
What do you value? $/request
REFACTOR
56
Thursday, July 11, 13
78. Cost Considerations
Infrastructure
•How many customers can we serve today?
•How easy would it be to scale?
•Focus on innovation; allow cloud providers run infrastructure
•Does in-house make sense?
57
Thursday, July 11, 13
80. The Agility Conversation
•Degree of Change Over Time
•Number of times over a period of time a business reinvents itself
•Ability to Adapt to Change
•Relative Value of Change
•Amount of revenue made as a direct result of changing the business
59
Thursday, July 11, 13
81. Recap
•Price is not Everything, Measure Agility
•Innovation Wins, Developers Are Awesome
•Categorize Application Resource Footprints
60
Thursday, July 11, 13
87. Public CLOUD
The cloud infrastructure is provisioned for open use by
the general public It may be owned, managed, and
operated by a business, academic, or government
organization, or some combination of them. It exists on
the premises of the cloud provider.
66
Thursday, July 11, 13
88. Public CLOUD
The cloud infrastructure is provisioned for open use by
the general public It may be owned, managed, and
operated by a business, academic, or government
organization, or some combination of them. It exists on
the premises of the cloud provider.
67
Thursday, July 11, 13
89. Private cloud
The cloud infrastructure is provisioned for exclusive use
by a single organization comprising multiple
consumers (e.g., business units). It may be owned,
managed, and operated by the organization, a third
party, or some combination of them, and it may exist
on or off premise.
68
Thursday, July 11, 13
90. Private cloud
The cloud infrastructure is provisioned for exclusive use
by a single organization comprising multiple
consumers (e.g., business units). It may be owned,
managed, and operated by the organization, a third
party, or some combination of them, and it may exist
on or off premise.
69
Thursday, July 11, 13
91. hybrid cloud
The cloud infrastructure is a composition of two or
more distinct cloud infrastructures (private, community,
or public) that remain unique entities, but are bound
together by standardized or proprietary technology
that enables data and application portability (e.g., cloud
bursting for load balancing between clouds).
70
Thursday, July 11, 13
92. hybrid cloud
The cloud infrastructure is a composition of two or
more distinct cloud infrastructures (private, community,
or public) that remain unique entities, but are bound
together by standardized or proprietary technology
that enables data and application portability.
71
Thursday, July 11, 13
93. multi-cloud
• Solutions that combine one or more public clouds with
one or more private clouds.
• Has potential to introduce complexity -- but is it worth it?
• Is API abstraction healthy?
72
Thursday, July 11, 13
94. devops
• Culture and work methodology
• Tooling
• Deployment strategies
• Measure all the things
• Automate all the things
73
Thursday, July 11, 13
114. infrastructure as code
79
• Facing the same problems faced by developers:
• What version of infrastructure is in production
• Issues are found, fixed and redeployed quickly
• How do we test as we develop
Thursday, July 11, 13
115. infrastructure as code
80
• Follow development best practices:
• Tag, branch and release code that define infrastructure
• Coverage lifecycle over various stages, e.g., dev, QA, etc
• Continuously test
Thursday, July 11, 13