11. Convert More Leads
• Get out of the office
• Use web conferencing ‐ iLinc
• Add a surprise
• Fix your follow‐up
• Buy wholesale adver%sing
• Find and reac%vate past customers
• Teach your customer how to get value
13. Use Social Media for Good
• Start a blog – WordPress.org
• Create a network blog
• Use RSS to get bePer – Google Alerts
• Find talent ‐ LinkedIn
• Find partners – twiPer
• Create buzz – PRWeb.com
hPp://smallbusiness.officelive.com/socialmedia/ebook
19. EXCELerator is . . .
• Annual program that combines
training, accountability, ac%on
and results.
• Low‐cost program that keeps
organiza%ons focused on
marke%ng
• Marke%ng for everyone in the
organiza%on