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Social Media Strategy

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Duct Tape Marketing
Duct Tape Marketing

Introduction to the use of social media in marketing

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Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
What’s changed?
Content
Context
Connection
Community
Social media strategy “you can’t approach new media with old thinking.”
Ideal interaction social media collections
Connection objectives connection vs. action
Integration online supports offline
Tools
Blogging
Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter
RSS
RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
Social news/bookmark
Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn
Social networks
Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze
The Revolution will not be televised ~ Gil Scott Heron

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