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Duct Tape Marketing
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The Referral Engine - Teaching Your Business to Market Itself by John Jantsch - The Realities of Referral

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The Referral EngineTeaching Your Business To Market Itself John Jantsch Duct Tape Marketing Twitter: @ducttape
The realities of referral
#1 People make referrals because they need to
#2 All business involves risk
#3 Nobody talks about boring businesses
#4 Consistency builds trust
#5 Marketing is a system
Definition of Marketing
Digital interactivity is now at the center of marketing
The funnel is broken “When it comes to lead and referral generation, customer experience is the new black.”
The Marketing Hourglasssm © Duct Tape Marketing – all rights reserved
Filling the gaps – product and process questions © Duct Tape Marketing – all rights reserved
The Referral Engine System ,[object Object]
Content that builds trust
Content that educates
Customer community
Partner community
Execution
Follow-up,[object Object]
Core talkable difference
Supporting elements
Culture to match
Expectation,[object Object]
Why do you stay with us?
Why do you refer us?
What do we do that’s unique?

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