Some web publishers are diving into the deep end of optimizing their content for mobile devices. Others are just dipping their toes in. Whichever the case, as interest in mobile computing explodes, publishers may feel a little like it's 1995 again as they figure out how to port their work from one medium to another. This session offers best practices and common mistakes that occur on the road to shifting your content from a desktop-oriented web to a mobile one.

1. 12 pitfalls to avoid when
going mobile

2. Capulet.com
@dbarefoot

6. Questions for you

7. Simple is beautiful

10. Consider your
audience first

13. Some phones are smart

14. Smart phones can...
• Take photos and video
• Identify your location
• Vibrate
• Tell if they’re facing up or being shaken
• Store data

15. Another question
for you

16. Context is king

18. Mind your
URLs

19. Don’t forget to measure

20. Where are your
calls to action?

22. Do you really
need an app?

23. App Mobile Site
• Small, niche audience • Broad audience
• Interactivity • Content delivery
• Exploits smartphone’s features • May not exploit features
• Less control over distribution • You own the distribution channel
• Higher initial costs • Lower initial costs
• More ongoing maintenance • Less ongoing maintenance

24. Beware of platform
limitations

26. Bandwidth
matters

27. Remember to
promote

29. Don’t forget
location-based
social networks

33. darren@capulet.com
@dbarefoot
Photos courtesy of the
Library of Congress