Mobile content delivery is next big challenge faced by content professionals today. Delivering the right information, to the right people, at the right time, in the right language and in the right format is goal. But, the truth is, most organizations don't have the bandwidth, talent, nor experience to succeed with this monumental task without some help. Enter the crowd and socially-enabled content. Attend this session to learn how businesses big and small are leveraging the power of the crowd to create exceptional socially-enabled customer assistance experiences, engaging interactive/enhanced digital content, useful mobile device apps, and powerful location-aware help.