Presentation for class

1. Video Killed the MySpace Star
W E B - B A S E D M U S I C I N I T I AT I V E S
C H A N G I N G T H E W AY W E I N T E R A C T
WITH MUSIC
…or why Last.fm is the last thing you should be streaming

2. Setting the Stage – A Changing Face
 Industry takes a hit from online piracy & piecemeal
downloading
Music forced to find a new way to become profitable

Any use for CD’s beyond sentimental attachment?


3. Hearing Anew
 Web use enables users to do – and therefore want –
more!
MTV solidified a visual music experience. The ‘net goes

further.
The Music Genome Project

 Last.fm
 Pandora
 YouTube
 Blip.fm
 Muxtape
 Deezer
 Ludacris’ wemix.com

4. Roughin’ It (Online)
 Bands distancing themselves from the corporate
business model
MySpace enables unheralded self-promotion possibilities

‘Indie’ ethos becomes not only fashionable, but feasible

Merch sites hit it big

It’s easy!

5. BEAT$ 4 MONEY!!!!@!!
 ‘Zune’ responds to patterns in music consumption
 Radiohead’s ‘Pay-What-You-Please’
 Record companies sell remix-ready digital files
 No Doubt’s entire catalog for price of a ticket

6. Branding the Band
 Blogs, Twitter, Message Boards
 Experiencing beyond the music – ‘the musician as an
experience’
Now able to communicate (or be shouted at) in a new way

• Repeat offenders: Kanye, John Mayer, Wilco, Ryan Adams

7. Old Tricks, New Dog
John Vanderslice K Records
Personalities with a die-
hard following make
use of some old-school
methods
Arcade Fire
Todd P.

8. The Next Step: Creative Genious
Artists and bands creating a new music experience
La Blogotheque / Take-Away Shows / Black Cab Sessions / Hecho

en Cine
 [ http://www.blogotheque.net/spip.php?page=cae_all&lang=en ]