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2013 Podcamp Nashville: How To Launch 2 Books,A Sold Out Business Expo And A Consulting Practice In A Year - Using A Blog
1. How To Launch 2 Books, A
Sold Out Business Expo And
A Consulting Practice, In Less
Than A Year – Using A Blog!
By
David Dutton
www.Nashpreneur.com
2. Choose Your Market
Your Action Step: Decide exactly what you’re selling and
think about who is most likely to buy. The more specific you
are the more precise your action step will be.
3. Start A Blog
Your Action Step: Establish a blog and start writing about topics your
target market would want to know about.
4. Start Building A List
Your Action Step: Think about
something that you can give away
that your prospects would love, but
doesn't cost you anything or very
little to produce. It might be an e-
book, a checklist that people can
follow, or even an audio program
like mine.
5. 10 Really Cool Ideas To
JumpStart Your Brain
Give away interviews you have conducted with your best clients
Donate a free ebook on the most frequent, embarrassing mistakes your prospects
make when buying X or hiring a (insert whatever industry).
Offer a free audio or video interview where someone interviews you on your
expertise.
Put together a FAQ report on the top questions asked in your field.
Tape a series of videos of yourself educating your prospect on a topic.
Give away an educational guide on your expertise.
Create a powerful resource list for your industry.
Give away a free chapter of your book if you have written one.
Offer a tip of the week on your expertise.
Create a free ecourse to which people could subscribe on a particular topic.
7. Start Connecting
Your Action Step: Create a plan to reach out to potential
prospects and also to other influencers who deal with your
target market as well. Look for ways you both can partner to
generate leads for each other.
8. Start Speaking
Your Action Step: Put together two speaking programs that
will engage an audience for approximately twenty to thirty
minutes. Next, hire someone or start contacting groups and
associations locally and ask to be their featured speaker.
9. Make Offers
Your Action Step: Can you offer some sort of free or low cost
option so that your prospects can try out your product or
service? I have no doubt that you can.