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Demystifying Distribution of Content-as-a-Service

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Structure your content and discover how APIs can help you distribute your content. This presentation looks at a new definition for API based on the benefits for organizations with great content: Apps, Partners and Income.

Tecnología
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DEMYSTIFYING Distribution of Content-as-a-Service ADAM DuVANDER @adamd ProgrammableWeb Intelligent Content 2013
DEMYSTIFYING DEMYSTIFYING Distribution of Content-as-a-Service
AJ Batac
Tangible to intangible Chris Phan
Lorem Ip sum Will Ockenden Your content Your book Your reader
Will Ockenden L o r e m I p s u m
Know Your Meme Know Your Meme
API Application Programmer’s Interface
Flickr user demibrooke
Apps Partners Income
1000 2000 3000 4000 5000 6000 7000 8000 9000 0 Sep-05 Mar-06 Sep-06 Mar-07 Sep-07 Mar-08 Sep-08 Mar-09 Sep-09 Mar-10 Sep-10 Mar-11 Sep-11 Mar-12 Sep-12 APIs on ProgrammableWeb
106 APIs 57 APIs 39 APIs 30 APIs
Apps Partners Income
Apps Partners Income
Netflix on 800+ Devices
2,300 API Partners Mashery
$250,000 $1,000,000 $1,000,000 $2,000,000
Apps Partners Income
API Business Models
API Business Models
Netflix: Distribution = Income
Flickr user: f-r-a-n-k
Content Acquisition Jemima Gibbons Max Westfield
Flickr user Pranavian
Flickr user mc-pictures
Show Ads or Pay (your choice) Cost Free Per 1,000 req Ads Yup No way
Sell Your API
Apps Partners Income
STRUCTURE Frédéric Bisson
Structured Content 28 Dictionary APIs 10 Thesaurus APIs Flickr user CalsidyRose
185 Years Young
Let Go of the Product Laura Hadden
Will Ockenden Embrace the Platform

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