Wikimedia Foundation Marketing Plan 2011-2014 Summary
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Wikimedia Foundation Marketing Plan 2011-2014 Summary
- 1. Wikimedia Foundation Marketing Plan 2011- 2014 Team Zodiac
- 2. Index Introduction of Wikimedia Challenge Strategies Marketing Tactics Budget Q&A
- 6. One day you wake up, turn on your laptop and find out… there is no Wiki…pedia
- 8. Wiki site Wiki site Wiki site Redirects to Wiki site No americano Wiki site not found No americano
- 11. Issues Problems Lack of focus. Lack of awareness about the impact of Wikimedia foundation Lack of sufficient funds for their growth vision Lack of innovation Centralized decisions Lack of localized content
- 12. Issues
- 13. 1- Lack of
- 14. 2- Lack of Awareness
- 15. 3- Low Involvement for Content Creation
- 16. 4- No Local Content
- 17. 4- Lack of Sufficient Funds for Growth
- 18. 5- Lack of Innovation
- 20. Marketing Goals Sustaining leadership of ‘open-source’ wiki for editing and sharing knowledge. More Knowledge Grow Collaborative Communities Broader Audience Reach Elevate the Quality of Content Re-brand the Foundation and associate with contributing professionals & credible sources. Grow Scale of Operations and drive more Stable Funds.
- 21. Marketing Objectives Increase actively involved Wikipedians 2011- 2014 (0.89% to 3%). Increasing the diversity of content Spanish written content 2011-2014 (10% to 15%) Women editors: 3% to 10% Increasing the credibility of content Attracting 100+ professionals write 5000+ articles Increase international donations by 15%. 20% is derived from Argentina.
- 22. Strategy-2(Alex) Localization and Acquire Spanish-speaking community, reader, donors
- 23. Argentina
- 25. Awareness Year - 2012 Artist Designs Donation Press Campaig Conferen n ce Communi ty Design Campaig Contest n New look, App.
- 26. Mi Cuenta Dona Contáctenos
- 27. Relationship Development Year in 2013(Claire) College and professors Company visit for corporate visits , donation program, Open library program Printed Ads, donor e-mailing
- 28. Localization and Penetration Year in 2014(Claire) CSR program, Wiki-class program
- 29. Budget 1st year $102,340 $334,280 • 2nd year – $651,900 – $324,600 • 3rd year – $1,385,600 – $332,600