Is Facebook Really a Business Tool

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Smith Family Business Initiative at Cornell

Once the domain of only the young, Facebook has created a worldwide network and allowed people and businesses to stay connected. More and more businesses are building relationships through Facebook and growing their audiences in creative ways. As the line between professional and personal becomes more blurred we discover that relationships really do matter. With so much to offer on the social scene, we’ll attempt to answer the question: Is Facebook a legitimate tool for businesses? In this online workshop you will learn: How to build an effective Facebook page for your business How to build and use innovative application for your page How to effectively handle feedback and create authenticity in your brand

Empresariales Tecnología

Family Business 2.0 - Is Facebook really a business tool? presented by Nicole Ravlin, Sara Byers, & Jenny Vincent

Getting Started ©PMG Public Relations, LLC 2009

Facebook Ads/Promotionhttp://bit.ly/5RMTm5

Facebook Comments are PRICELESS Jennifer Rhea Levesque: I was feeling rather plain,Cheese on Wheat's my name.Worth every single bite,This pizza tastes & feels just right!I needed to return to the simple things,Though tempted I went without the wings.Maybe next time,To question their taste's a crime.The Pie was perfect as it always is,Leonardo's is a Pizza Whiz!Another Leo's ...lunchtime,Pizza soooo good it makes the rhyme! Andrew Dawson: I would just like to say that you win my personal award for Best Hot Wings in Portland. You should be honored, it's kind of a big deal. Carol A. Tamburo: Ahh - Leonardo's vegan pizza....like a Da Vinci masterpiece! ,[object Object]

“Fan-Fare” ideaBuilding Fan Base ,[object Object]

What are we doing? Sharing – Pictures and stories Listening – Responses, questions, and feedback Promoting – Letting people know about what we’re doing What did we find? Most fans have NEVER visited our Lodge Attracted first by Sound of Music Keep coming back for Lodge stories Our fans want to create content One now posts incredible photography regularly Others tell of their own personal experiences The community helps each other, aided by us How did we use that listening? New Products The Trapp Family Package – Personal tours by members of the von Trapp Family connect the Sound of Music with the Lodge Results 2% of traffic comes from Facebook (one of our top referring sites) Facebook advertising for the package led to sales People are HAPPY to see our advertising

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Every business founder will be faced with the same decision at some point – “How do I exit this business I have created (or inherited)?” Nearly half of all business failures are precipitated by the owner’s death. Regardless of what stage your business or practice is at, thoughtful planning and communication with your family and business are critical components in a smooth business succession. Understanding how business, ownership and family are often interwoven is one pathway to success in any business transition process.

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LinkedIn has established its staying power and proves to be one of the most useful tools for your business and career. In this year’s 7x7x7, hear from 7 experts who have leveraged LinkedIn’s tools, features, and groups to enhance their own profile, increase contacts, and grow their business. Tips will span from personal applications of LinkedIn to enterprise level features that can be used for your business.

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For small to medium enterprises, the role of the CFO is critical to sustaining the enterprise and ensuring a smooth succession. Drawing on recent research and first-hand accounts with family business owners and CEOs, the director of the Vermont Family Business Initiative at the University of Vermont and our panel will examine the key traits of the most successful (and enduring) family businesses–and how their CFOs played a significant role in that success.

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While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.

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Ask yourself these questions . . . 1. Are your bank covenants trending up or down? 2. Are you paying more cash out weekly than you receive? 3. Does your family really agree with your business plans? 4. Why are you taking this test? These and the following questions are a self diagnosis test of your business health. Take the test in the privacy of your own office and see how you rate on these critical risk factors.

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Is Facebook Really a Business Tool

1. Family Business 2.0 - Is Facebook really a business tool? presented by Nicole Ravlin, Sara Byers, & Jenny Vincent

2. Our partners

3. What’s on your mind? How to build an effective Facebook page for your business. Use of innovative applications for your page. How to effectively handle feedback and create authenticity in your brand.

5. Several options for individuals to build a personal brand or companies to establish a presence.©PMG Public Relations, LLC 2009

13. business profile page #1 goal: create a space to encourage people to interact with your brand ©PMG Public Relations, LLC 2009

15.

16. Market new products

17. Test potential products

18. Engage other businesses

19. Support non-profits

20. Fan Giveaways

21. Facebook Ads/Promotionhttp://bit.ly/5RMTm5

22.

23.

24. Free Pizza Fridays

25. Food shelf project

26.

29. Building Relationships and Gathering Intelligence Looking for natural and organic growth We don’t want lots of fans; we want the right fans Tone builds on our overall brand tone Same voice and tone online as offline Personal interactions a highlight of our lodge experience E-Mails from Sam von Trapp, very personal, almost 1-to-1 Blog uses same tone from various people Facebook is the same

30. What are we doing? Sharing – Pictures and stories Listening – Responses, questions, and feedback Promoting – Letting people know about what we’re doing What did we find? Most fans have NEVER visited our Lodge Attracted first by Sound of Music Keep coming back for Lodge stories Our fans want to create content One now posts incredible photography regularly Others tell of their own personal experiences The community helps each other, aided by us How did we use that listening? New Products The Trapp Family Package – Personal tours by members of the von Trapp Family connect the Sound of Music with the Lodge Results 2% of traffic comes from Facebook (one of our top referring sites) Facebook advertising for the package led to sales People are HAPPY to see our advertising

31.

37. facebook 25% said they would NEVER click on an ad. 30% They would. 45% said they would consider if it were for a company they knew, and a local company. 71% of respondents said they would more readily click on a link posted in a friend’s status. 84% of respondents said that they would “listen” to marketing messages about once a week from companies or brands that they were “fans” of ©PMG Public Relations, LLC 2009

40. Upcoming webinars How to “Tweet” in 5 minutes or Less Per Day and Why You Would Want To Thursday, February 25, 2010, 11:00 – 12:00. The hidden tools of Linked In. Thursday, May 27, 2010, 11:00 – 12:00 Register at: http://vfbi.eventbrite.com/

41. Thanks for your attention and time! www.PeopleMakingGood.com @pmgnicole www.facebook.com/pmgpr

Notas del editor

Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.
Go to Facebook and look at Ads – demographics and how to set up a page.

Is Facebook Really a Business Tool

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