Use for part 3 of your marketing plan

1. Marketing Plan-Part 3

2. Marketing Tactics to accomplish marketing strategies--use these for next assignment 1. Collateral Material—print/electronic tools 2. Advertising 3. PR 4. Direct Mail Marketing 5. Company website 6. Internet marketing and social media 7. Word of mouth ©Blue Sky Marketing Consulting LLC

28. Break-even Analysis (p. 271 in text) 1. Determine (est.) Fixed costs to include rent, insurance, executive salaries 2. 3. Est. price of your product (one unit) 4. Est. total cost of your product (one unit) 5. Plug into formula = BEP ©Blue Sky Marketing Consulting LLC

29. Break-even Example The Robert Company ’s fixed costs for year are $200,000. Its product sells for $250. The variable cost per unit is $200. What is the break-even point? BEP = total fixed cost = ? Units Unit price - unit variable cost ©Blue Sky Marketing Consulting LLC

30. Break-even Example BEP = $200,000 = 4,000 units $250-$200 =$50.00 ©Blue Sky Marketing Consulting LLC