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Building Reputation During Uncertain Times The 7 th  Annual Media Relations Conference Dwayne Alexander 26 th  August 2009 Wellington
Outline of Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Reputation in Uncertain Times? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Niki Crauford Ceo IoD in NBR
[object Object],[object Object],[object Object],[object Object],Issues, Crisis Management, CSR?
Uncertain Times- What’s Different?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Tangibilizes Reputation
These Days That Means Deliver... ,[object Object],[object Object],[object Object],Actions speak louder than words
Building Credibility & Reputation What are the Pillars? Talent, Time, Determination. Persistence, Practice,10 000 Hour Rule * * Malcolm Gladwell
What does my business stand for? Is this still relevant (vs. competitors) for my customers? What problems does my company solve? What’s happening in my industry sector? Do I have a plan? Can I tell a story? Who can I inspire to help me along the way? How can I keep in touch with my audience? Who in my company has invested 10 000 hrs?
 
 
 
Content ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Factors Contribute to Building Cred  In Uncertain Times? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reputation is built in several, repetitive 1-1 inspired situations and then shared...
Internal Comms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External :Your Communications Toolbox….. VNR (video news release) Competitions Advertorials Stunts Surveys Interviews Press briefings Conferences Product launches Events Press trips Photography Radio interviews Audio features White papers Newsletters Brand publications Internal communications Stakeholder relations Stunts Guerrilla activity Brand ambassador activity Reputation Management Press releases Crisis Management Media relations Investor relations TV interviews E-consultancy.com
Has got even bigger….. VNR Competitions Advertorials Stunts Surveys Interviews Press briefings Conferences Product launches Events Press trips Photography Radio interviews Audio features White papers Newsletters Brand publications Internal communications Stakeholder relations Stunts Guerrilla activity Brand ambassador activity Reputation Management Media & Blogger Releases Crisis Management Media relations Investor relations Online media centres Online media relations TV interviews Online monitoring Stakeholder mapping Social media releases Search Engine Optimised Releases Search Engine Optimised brand publications Podcasts/Vodcasts Social Search Social Tagging Social Networking Virtual World events Social Networking events Folksonomies Online surveys Blogger relations Corporate/Brand blogs Internal blogs WIKI’s Crowdsourcing Internet radio RSS feeds Widgets Social network APIs Webchats Webcasts Skypecasts Tagged photography Mashups Viral Forums/Boards/Comments Social Bookmarking Infographics Microblogs (Twitter) Online surveytorials Online Reputation Management Adapted from E-consultancy.com Speaking Opportunities Seminars/ Events Write Opinion Pieces Client Testimonials Industry Associations
Simply Put -Communicating Virtuous circle
The Importance of Networking Building Reputation begins and ends with 1-1 Communication
[object Object],[object Object],[object Object],[object Object]
Looking Closer at Social Networks? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leveraging Media Links  & Implied Endorsement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dr. Paul Winton Principal Temple: Capital Investment Specialists e: paul.winton@templeinvestment.com w: www.templeinvestment.com p: +64 9 8899370 m: +64 21 766581 -Temple helps your company make complex capital investment decisions- - ASB Business TV  –  How to boost your capital productivity - Unlimited Magazine –  Tender Promises: building tomorrows internet infrastructure
David Newport Switch Business Ltd t:    (09) 377 7735 m:   (021) 304 414 f:      (09) 377 7725 e:      [email_address] a:    45 Chancery Street, Auckland Central p:    PO Box 4442, Shortland Street, Auckland 1140 w.     www.switchbusiness.co.nz The New Zealand Herald    How to prepare your business for sale The New Zealand Herald   “ The Business ”  section ’ s Gill South talks with Switch Business owners about  the opportunities in the marke t
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You Dwayne Alexander [email_address] www.alexandercommunications.co.nz www.twitter.com/goalgetter www.livemygoals.com www.google.com/profiles/dwaynejamesalexander www.facebook.com/dwaynealexander 021 324463 09 522 5541

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Building Reputation 1st September 2009

  • 1. Building Reputation During Uncertain Times The 7 th Annual Media Relations Conference Dwayne Alexander 26 th August 2009 Wellington
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Building Credibility & Reputation What are the Pillars? Talent, Time, Determination. Persistence, Practice,10 000 Hour Rule * * Malcolm Gladwell
  • 8. What does my business stand for? Is this still relevant (vs. competitors) for my customers? What problems does my company solve? What’s happening in my industry sector? Do I have a plan? Can I tell a story? Who can I inspire to help me along the way? How can I keep in touch with my audience? Who in my company has invested 10 000 hrs?
  • 9.  
  • 10.  
  • 11.  
  • 12.
  • 13.
  • 14. Reputation is built in several, repetitive 1-1 inspired situations and then shared...
  • 15.
  • 16. External :Your Communications Toolbox….. VNR (video news release) Competitions Advertorials Stunts Surveys Interviews Press briefings Conferences Product launches Events Press trips Photography Radio interviews Audio features White papers Newsletters Brand publications Internal communications Stakeholder relations Stunts Guerrilla activity Brand ambassador activity Reputation Management Press releases Crisis Management Media relations Investor relations TV interviews E-consultancy.com
  • 17. Has got even bigger….. VNR Competitions Advertorials Stunts Surveys Interviews Press briefings Conferences Product launches Events Press trips Photography Radio interviews Audio features White papers Newsletters Brand publications Internal communications Stakeholder relations Stunts Guerrilla activity Brand ambassador activity Reputation Management Media & Blogger Releases Crisis Management Media relations Investor relations Online media centres Online media relations TV interviews Online monitoring Stakeholder mapping Social media releases Search Engine Optimised Releases Search Engine Optimised brand publications Podcasts/Vodcasts Social Search Social Tagging Social Networking Virtual World events Social Networking events Folksonomies Online surveys Blogger relations Corporate/Brand blogs Internal blogs WIKI’s Crowdsourcing Internet radio RSS feeds Widgets Social network APIs Webchats Webcasts Skypecasts Tagged photography Mashups Viral Forums/Boards/Comments Social Bookmarking Infographics Microblogs (Twitter) Online surveytorials Online Reputation Management Adapted from E-consultancy.com Speaking Opportunities Seminars/ Events Write Opinion Pieces Client Testimonials Industry Associations
  • 18. Simply Put -Communicating Virtuous circle
  • 19. The Importance of Networking Building Reputation begins and ends with 1-1 Communication
  • 20.
  • 21.
  • 22.
  • 23. Dr. Paul Winton Principal Temple: Capital Investment Specialists e: paul.winton@templeinvestment.com w: www.templeinvestment.com p: +64 9 8899370 m: +64 21 766581 -Temple helps your company make complex capital investment decisions- - ASB Business TV – How to boost your capital productivity - Unlimited Magazine – Tender Promises: building tomorrows internet infrastructure
  • 24. David Newport Switch Business Ltd t:   (09) 377 7735 m:   (021) 304 414 f:    (09) 377 7725 e:    [email_address] a:   45 Chancery Street, Auckland Central p:   PO Box 4442, Shortland Street, Auckland 1140 w.   www.switchbusiness.co.nz The New Zealand Herald   How to prepare your business for sale The New Zealand Herald “ The Business ” section ’ s Gill South talks with Switch Business owners about the opportunities in the marke t
  • 25.
  • 26. Thank You Dwayne Alexander [email_address] www.alexandercommunications.co.nz www.twitter.com/goalgetter www.livemygoals.com www.google.com/profiles/dwaynejamesalexander www.facebook.com/dwaynealexander 021 324463 09 522 5541

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