1. Building Reputation During Uncertain Times The 7 th Annual Media Relations Conference Dwayne Alexander 26 th August 2009 Wellington
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7. Building Credibility & Reputation What are the Pillars? Talent, Time, Determination. Persistence, Practice,10 000 Hour Rule * * Malcolm Gladwell
8. What does my business stand for? Is this still relevant (vs. competitors) for my customers? What problems does my company solve? What’s happening in my industry sector? Do I have a plan? Can I tell a story? Who can I inspire to help me along the way? How can I keep in touch with my audience? Who in my company has invested 10 000 hrs?
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14. Reputation is built in several, repetitive 1-1 inspired situations and then shared...
19. The Importance of Networking Building Reputation begins and ends with 1-1 Communication
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23. Dr. Paul Winton Principal Temple: Capital Investment Specialists e: paul.winton@templeinvestment.com w: www.templeinvestment.com p: +64 9 8899370 m: +64 21 766581 -Temple helps your company make complex capital investment decisions- - ASB Business TV – How to boost your capital productivity - Unlimited Magazine – Tender Promises: building tomorrows internet infrastructure
24. David Newport Switch Business Ltd t: (09) 377 7735 m: (021) 304 414 f: (09) 377 7725 e: [email_address] a: 45 Chancery Street, Auckland Central p: PO Box 4442, Shortland Street, Auckland 1140 w. www.switchbusiness.co.nz The New Zealand Herald How to prepare your business for sale The New Zealand Herald “ The Business ” section ’ s Gill South talks with Switch Business owners about the opportunities in the marke t
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26. Thank You Dwayne Alexander [email_address] www.alexandercommunications.co.nz www.twitter.com/goalgetter www.livemygoals.com www.google.com/profiles/dwaynejamesalexander www.facebook.com/dwaynealexander 021 324463 09 522 5541
Notas del editor
You / Your Company Case studies & testimonials
Ok – so you’ve been quoted in a blog, in an article, in the media- it doesn’t stop there...