This document discusses the location-based social networking service Foursquare. It provides an overview of Foursquare, including its growth and popularity with over 10 million users. The author then discusses his own experience and credentials using Foursquare, as well as reasons why businesses should utilize Foursquare to engage customers, encourage loyalty, and gain analytics insights. The document also covers upcoming Foursquare features and enhancements, examples of businesses successfully using Foursquare promotions, and resources for learning more.

1. foursquare Why You Should Check-In By: Dwayne Kilbourne #CobbSMMeetUp (5/10/11) @dwaynekilbourne ~ DwayneKilbourne.com

2. What is foursquare? Highly popular location-based service (LBS) Approximately 10 million registered users/brands 3400% growth in 2010 Most Check-Ins (globally) in one day: 3,073,635 check-in April 16, 2011 Available on all major smartphone platforms (i.e. iPhone, Android, Blackberry, HP/Palm, Windows Phone 7)

3. My foursquare Credentials By the numbers 501 days using system // Approximately 8,700 check-ins // 91 (current) mayorships // 72 badges Manage 3 business venues Contributions Superuser (SU) level 2, Foursquare Ambassador, @FoursquareHelp tweeter, #4sqCHAT, 2 guest appearances on AboutFoursquarepodcast, @4sqKennesaw, 4sqDay & 4sqINDY guest blogger

4. Why Businesses Use foursquare Helps engage the customer Encourages repeat business / loyalty with specials Rapidly growing user base Analytics on customers Their competitors use it New features / improvements (i.e. version 3.0) API open to all; therefore, many 3rd party add-ons It’s free & easy to join (http://Join.4sq.com/dwaynekilbourne)

5. GranataPetBillboard

6. More Creativity Two Brooklyn-based techies used API to open apartment door when they checked in 4sq & 7 years ago – App that lets you know where you checked in one year ago UnTappd (popular app for the party scene) Audi Billboard in Time Square

7. More Reasons / Opportunities

8. Foursquare v. 3.0 Improved business functionality Additional specials options Check-in, Newbie, Newbie, Swarm, Friend, Loyalty, Flash Ability to offer multiple specials Improved Analytics Explore Functionality* Ability for users to see specials that are nearby

9. Sample Mobile App Screenshots

10. 4sqDay International Social Media Holiday of sorts Started in 2010 by Dr. Nate (Tampa, FL) 3,073,635 check-ins in 2011 (550,000 in 2010) 19 real mayors proclaimed 4-16 as Foursquare Day 781 official parties worldwide (ATL ranked 7th) http://youtu.be/rHb53ZEXXlc

11. Upcoming?? Checking in using NFC (near field communications) technology Enhanced Explore Usability Faster Login experience More Major Brand Partnerships Potential AMEX expanding

12. Cases / Examples of Ongoing Success

13. Wash Me Fast = Winning 5 locations Kennesaw location = foursquare specials trial venue Newbie Special = 4 unlocks in last 30 days Loyalty Special = 1 unlock since 4sqDay 4sqDay (weekend 4/15 - 4/17) Special = 35 unlocks

14. Current Wash Me Fast Specials

15. LA Fitness is working out too Over 300 gyms nationwide Offered first special on April 16, 2011, at every gym location within chain Friend special giving non-members 30 days free Mayor special giving away gym bags and towels More specials upcoming in near future

16. Reasons To Claim Venue in ATL Atlanta is ranked 2ndmost socially-networked city in USA (according to Mashable) Exposure from local foursquare communities (@4sqATL, @4sqKennesaw, etc.) Smartphone usage is continuing to increase Gain competitive edge Why not?

17. Don’t Be Left Out…

18. Helpful Resources foursquare.com AboutFoursquare.com (blog & podcast) #4sqCHAT (every Monday at 9pm EST) 4sqATL.com 4sqKennesaw.com (site coming soon) 4sqDay.com GetSatisfaction (foursquare) Forum