1. TRANS WORLD MARKETING IN-STORE PORTFOLIO
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2. © 2011 TRANSWORLDMARKETING
ABOUT US!
What We Do
Trans World Marketing helps brands, retailers and CPG’s create In-Store marketing programs
that consumers interact with….touch-points that generate ROI and and drive sales by
creating brand experiences that engage shoppers inside store environments,!
While we do not generate brand strategy for our clients, we do figure out how to tell those
stories by tweaking, optimizing and positioning strategy for activation within a retail
environment.
Our designers, engineers and program managers have been designing Store-in-Store
environments and branded marketing programs for 45 years.
Here are what a few of those stories look like.
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3. © 2011 TRANSWORLDMARKETING
DEALER SHOWROOMS
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4. © 2011 TRANSWORLDMARKETING
DEALER SHOWROOMS!
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5. DEALER SHOWROOMS!
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6. © 2011 TRANSWORLDMARKETING
STORE-IN-STORE ENVIRONMENTS
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7. STORE-IN-STORE ENVIRONMENTS!
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8. © 2011 TRANSWORLDMARKETING
STORE-IN-STORE ENVIRONMENTS!
Store-in-Store Environments!
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9. © 2011 TRANSWORLDMARKETING
STORE-IN-STORE ENVIRONMENTS!
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10. STORE-IN-STORE ENVIRONMENTS!
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11. © 2011 TRANSWORLDMARKETING
STORE-IN-STORE ENVIRONMENTS!
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12. © 2011 TRANSWORLDMARKETING
BRANDED MERCHANDISING PROGRAMS
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13. © 2011 TRANSWORLDMARKETING
BRANDED MERCHANDISING PROGRAMS!
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14. BRANDED MERCHANDISING PROGRAMS!
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15. © 2011 TRANSWORLDMARKETING
BRANDED MERCHANDISING PROGRAMS!
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16. © 2011 TRANSWORLDMARKETING
BRANDED MERCHANDISING PROGRAMS!
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17. © 2011 TRANSWORLDMARKETING
BRANDED MERCHANDISING PROGRAMS!
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18. © 2011 TRANSWORLDMARKETING
BRANDED MERCHANDISING PROGRAMS!
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19. © 2011 TRANSWORLDMARKETING
MODULAR CATEGORY MANAGEMENT SYSTEMS
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20. © 2011 TRANSWORLDMARKETING
MODULAR CATEGORY MANAGEMENT SYSTEMS!
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21. © 2011 TRANSWORLDMARKETING
MODULAR CATEGORY MANAGEMENT SYSTEMS!
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22. © 2011 TRANSWORLDMARKETING
MODULAR CATEGORY MANAGEMENT SYSTEMS!
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23. © 2011 TRANSWORLDMARKETING
CONSUMER ELECTRONICS (INTERACTIVE + TECHNOLOGY)
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24. CONSUMER ELECTRONICS (INTERACTIVE + TECHNOLOGY)!
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25. CONSUMER ELECTRONICS (INTERACTIVE + TECHNOLOGY)!
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26. CONSUMER ELECTRONICS (INTERACTIVE + TECHNOLOGY)!
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27. © 2011 TRANSWORLDMARKETING
CONSUMER ELECTRONICS (INTERACTIVE + TECHNOLOGY)!
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28. CONSUMER ELECTRONICS (INTERACTIVE + TECHNOLOGY)!
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29. CONSUMER ELECTRONICS (INTERACTIVE + TECHNOLOGY)!
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30. HOW WE THINK!
Brand Strategy + Design Translation
By focusing through four distinct lenses, we can turn any strategy into an In-Store marketing
program that connects with consumers, elevates the brand experience and delivers a strong
ROI.
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31. © 2011 TRANSWORLDMARKETING
HOW WE THINK!
Brand Strategy + Design Translation
By focusing through four distinct lenses, we can turn any strategy into an In-Store marketing
program that connects with consumers, elevates the brand experience and delivers a strong
ROI.
We Design Through "
The Lens Of Your Brand
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32. © 2011 TRANSWORLDMARKETING
HOW WE THINK!
Brand Strategy + Design Translation
By focusing through four distinct lenses, we can turn any strategy into an In-Store marketing
program that connects with consumers, elevates the brand experience and delivers a strong
ROI.
To The Preferences
Of Your Customers
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33. © 2011 TRANSWORLDMARKETING
HOW WE THINK!
Brand Strategy + Design Translation
By focusing through four distinct lenses, we can turn any strategy into an In-Store marketing
program that connects with consumers, elevates the brand experience and delivers a strong
ROI.
To The Retail Environment In Which
Your Program Resides
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34. © 2011 TRANSWORLDMARKETING
HOW WE THINK!
Brand Strategy + Design Translation
By focusing through four distinct lenses, we can turn any strategy into an In-Store marketing
program that connects with consumers, elevates the brand experience and delivers a strong
ROI.
And Around Field-Level Operational
Considerations & Limitations
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35. © 2011 TRANSWORLDMARKETING
HOW WE THINK!
Data-Driven Design Approach
Observing shoppers and associates inside store environments tells us a lot. In fact, our design process begins
there! By turning an observation into creative direction we offer not only a design solution, but a point of view:
- what should a brand consider doing
- what should it stop doing immediately
- what opportunities exist that have yet to be considered
The retail arenas we operate within are diverse, but our 7-step approach to problem solving remains
consistent and can be applied to any brand, product category, or retail application. These seven steps turn
brand strategy into retail experiences.
We are Trans World Marketing. Engage us where you see fit.
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36. Dana King!
Director, New Business Development!
!
!
Dr 201.559.2002!
Fx 201.599.1999!
Ce 646.530.3738!
!
!
Dking@TransWorldMarketing.com!
!
!
!
!
www.TransWorldMarketing.com!
!
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