1. adc The first international school in Sihanoukville – the business ABCDEFGHIJKLMNOPQRSTUWXYZ

2. People ADC

3. Dr. Derek W. Nicoll Teachers and administrators Ph.D. in Psychology and Management from the world ranked University of Edinburgh, Tankara School of Business, Imperial College, London Teaching MBA, DBA in the UK then in Phnom Pehn – here I developed a network of senior Khmers, including Prof. Sarin Meas, under-secretary of state for Education, Youth and Sport. Has been working as an educator and educational consultant in Asia and Africa for the last 8 years – building schools relevant to development for Malaysian-based Limkokwing university of Creative Technology – today, regarded as Cambodia’s premier university Will mediate between the western community/investors and the school, provide on-going training to teachers ADC

4. Dr. Derek W. Nicoll Teachers and administrators Dr. Nicoll can develop the planning documentation, organizational foundation, and infrastructure that will serve as the cornerstone for creating a first class international school. Including: Development of curriculum, mission and belief statements, and school policies Identification and ordering of educational supplies aligned with a standards-based curriculum Development of all necessary handbooks, policy manuals, reporting documents and procedures to support the operation of the school Budget preparation Assistance with obtaining accreditation status Recruitment and professional development of teachers ADC

5. Samuth Tel Teachers and administrators 16 years experience in teaching English and Russian to Cambodians Has built and operated language schools as well as working as a journalist will handle PR in the Khmer community Local entrepreneur – ‘man on the ground’ Brings the ADC brand and license to operate as a school at city and provincial levels ADC

6. Teachers Teachers and administrators Hire 2-4 local female teachers and two teaching assistants Embark on a ongoing staff development programme that includes international certification Best paid in Sihanoukville – staff retention ADC

7. Two main target groups “New money” Cambodians who want the very best for their families, and recognize the benefits of quality education for their children. Example: The Commodore The sons and daughters of the Russian and Western ex-pat communities, who understand the necessity of a world-class education for their children which prepares them for study in their home countries overseas. Examples: Ron All will be willing to pay a premium rate – up to $300 a month - for the right product. ADC

8. Why is a school a good idea? First mover advantage – there is nowhere else… Ability to ‘lock-in’ students – we create, adapt, scope and scale to market need so as to reduce risk as we grow. Rapid growth- potentials – aim is to have an entire primary school by end year 3, an entire secondary by end year 8. As the kids develop, the business grows and the organization learns to become better suited for the market and emerging economy. Unlike tourism and hospitality this is an all year demand – there is no low season. Quick ROI – money comes in on enrolment even for first year/ . ADC

9. The business environment ADC

11. One message - Development is not going to stop anytime soon in Sihanoukville – especially when oil begins flowing in 2012ADC

12. OIl Education is the cornerstone of Chevron's (Caltex) community activities in Thailand. In 2006, $1.2 million to the foundation for scholarships covering a six-year period and supporting a total of 360 students. In 2007, $600,000 to the Distance Learning Foundation Many companies involved – competition for education corporate responsibility programmes, and social entrepreneurship. . ADC

13. The problem and opportunity Within this development equation of infrastructure and dwellings one critical element is missing… Schools! ADC

14. What we’re looking for Looking for investors willing to commit up to $30000 to develop 3 phases. $5000 upfront to start enrolment promotion $145000 in beginning year 1, $150000 in beginning year 2. We’re looking to innovative develop a school model of excellence that can transfer to other developing countries satisfying both government and state needs and that of the nouveau riche. ADC brings it License to operate (a $5000 value) however possible to re-brand i.e. ‘Airport School’ and so forth…

15. The problem and the opportunity

16. The problem and opportunity Cambodia has a very young population (0-14 years: 32.6% - this translates into roughly 60,000 school age kids in Sihanoukville). Coming from developed nations we take for granted the education and health systems which have had years of refinement – and strictly government regulated – nothing like that here. Cambodia, like other developing counties suffers from a woefully inadequate public and private education system. It leaves no choice for discerning or concerned parents. ADC

17. Who are going to educate the children of those who live, retire to and work in Sihanoukville? ADC

18. What will living and working in Cambodia be like in 2029? ADC

19. Cambodian view of education The tendency is to have many children, true for the moneyed class as well as the poor. The Prime Minister has 6. Many Cambodians work from home or have extended families who will take care of the children – so there is no great demand? Increasingly educational research is showing us that kids must start early to build the expanded worldview, the quality foundation for development and success in later years. Language acquisition for instance piques at 3-6 years. However much loved the children are and well looked after at home, can grandmother, aunty or mum or the maid begin the important process of teaching at this critical age? ADC

20. Cambodian view of education For every Cambodian family – Many parents have not benefitted from education, but they hold education in esteem. In the future do they really feel their children will advance against other wealthy families who have sent their kids abroad? ADC

21. Ex-pat view of education There is a fast-growing community of foreign ex-pats and retirees living in the Thai resorts such as Pattaya, Phuket and Chiang Mai. Many have already made the exodus from Thailand as Immigration rules tighten and the cost of living goes up. Many of these ex-pats find themselves with new families at 50 or even older – not only do they need the best for their kids’ futures, they want international schooling which parses with that back home, or wherever they may travel and live in the future. These people may like the beaches but do not like the lack of service provisions such as medical facilities, schools, and cultural activities. As their numbers increase, more and more western parents are searching for the best schooling options for their children. This search is often complicated by a lack of knowledge of the local school system and language barriers. ADC

22. Ex-pat view of education For every westerner – they surely wish for their children to be enabled to at least look after themselves as they grow to adults – not be condemned to working in bars and hotels in service positions. If they return to their home countries they also do not wish for their kids to need remedial classes or be disadvantaged. For professional ex-pats – they need their children to have a universal education which is transferable to their new location. ADC

23. The business ADC

24. Mission – to deliver international quality education in Sihanoukville ADC

25. Objective - To employ scientifically proven educational practices that help children realize and develop language as a system, build confidence, creativity, problem solving, team working, critical thinking and time and project management skills. Montessori pre-school and primary school –giving way to a British Curriculum, and finally International Baccalaureate in secondary which prepares them for international study, business and work. ADC

26. Phase 1 - is to establish an initial pre- and early years school of 30 children aged 3-6 based upon Montessori style teaching based in ‘The Boat’. Phase 2 - the acquisition of a new premises housing the growth of the primary school as the first cohort develops. Phase 3 - moves to a British curriculum in the secondary years with more qualified ex-pay teachers and witnesses the school reaching capacity (max 250 of in a city of 200,000). Phase 4 – Replicate more schools elsewhere, University? ADC

27. Consituents for school one ADC

28. Teachers Teachers should be chosen who have a genuine interest in children. They should have sufficient English so that they can be properly trained. Training and later professional development is key to the success of the business. Training has already begun. Salary will be based upon strict performance measures. They should have leadership potential – they will be groomed to become trainers and managers through an ongoing professional training programme supervised and delivered by the Director of Academics Potentials for spin-offs supplying training and consultancy for the government and other schools. They should also have CPR/First Aid training. ADC

29. General Qualifications Fluent English, reading, writing and comprehension. Aged 25 - 35 years. Bachelor's degree holder in specific field of position applied for, preferably in Education. Preference will be given to those with an internationally recognized teaching qualification or a master's degree in the desired subject area. Have at least 3 years of experience in teaching (the employment documents from previous employers required). Computer literate: Microsoft Word, PowerPoint, etc. ADC

30. Package for foreign teaching professionals An internationally attractive package including two-year contract with the benefits including housing (often fully furnished), air tickets or travel stipend, health insurance, and moving allowance. Teachers with children will look for travel stipends, school tuition, and health insurance for dependents. 30 days paid holiday a year. ADC

31. Training and professional development Work on developing and retaining staff. Internal training will be ‘on-the-job’ and ongoing – delivered by School heads and the Director. External training includes: Association Montessori Internationale (AMI) training in Thailand 4th April 2011 and another half for April 2012, (1,800$ for 2persons each year) + living and travelling expenses for 35 days ($800) = $5200 x 2 = $10400 Online B.Ed. or training in Phnom Pehn. ADC

32. Salaries Director – Foreigner - $5000 a month - $60000 a year Pre-School - Cambodian starting salary after initial training - $190 per month - $2280 per annum After Montessori training - $300 per month - $3600 per annum Primary school salary - $190 - $2280 per annum After Montessori - $400 - $4800 per annum Qualified foreigners (recognized teaching qualifications) $1600 per month, $19200 per annum Unqualified foreigners (with teaching experience, TESOL etc.) - $1050 per month, $12600 per annum Teaching assistants $100 per month, $1200 per annum Cooks and security – $90 per month, ; $1008 per annum ADC

33. Roles and salaries

34. Recruitment sources Thailand is very well served with teachers - recruit via Ajarn.com, Dave’s ESL cafe or bongthom.com From a feed from the BELTEI International Institute in Phnom Pehn’s B.Ed programme – we can deliver special bespoke teaching modules to tailor them to our needs. ADC

35. IT Apple I-Pads, PC for admin, wi-fi, Video monitoring of the classroom area should be available to parents online as should daily and weekly reports on their child Site licenses for educational sites Access will be restricted to only those resources deemed relevant for the child Eventually a software designer/engineering be hired - potentials for spin-offs supplying software for other schools Potential for sponsorship from internet providers ADC

36. IT Hardware – 10 x i-Pads (32GB) = $6000 Site licenses' for starfall.com and reading eggs - $1000 Projectors and TVs = $3000 Total= $10000 ADC

37. Equipment A full range of specialised Montessori equipment needs to be purchased or made – this includes child size furniture and brushes mops etc. Nienhuis in Australia make very high quality materials Hiring of a carpenter or outsourcing to a reputable carpentry firm Potentials for spin-offs supplying equipment for other schools ADC

38. Equipment Child sized furniture and equipment = $10,000 ADC

39. Building needs to support the ‘prepared environment’ 5m square per child. Large open space Needs to look and feel fun, modern and high-tech Building ADC

40. Phase 1 - The boat ADC

41. ‘The boat’ $100 a cup Chinese tea room Boat house and pier Airport Disco Kitchen Enclosed area Semi- Enclosed area ADC

42. ‘The boat’

43. ‘The boat’ Secured sand play-pit

44. Rent = $1000 a month = $1200 a year Utilities = $300 a month = $3600 a year Initial refurbishment + signage = $10,000 Networking = $1000 Maintenance = $3000 First year costs = $18800 Subsequent years (minus start-up) = $7800 ‘The boat’ – Pre-school

45. ADC

46. Students Students will be sons and daughters and grandchildren of ‘new money’. Their interest is to provide a world class education for their children without having to send them even to Phnom Pehn. The aim to prepare them for overseas study as they progress or to continually update and provide a world class education right up to university level as the school grows each year. Khmer, barangs and Russian Scholarships could come from corporate sponsors (i.e Chevron?) for children of lesser means – i.e. working with M'Lop Tapang and other NGOs ADC

47. Primary ADC

48. Secondary ADC

49. Annual fees comparison ADC

50. Annual fees comparison ADC

51. Our fees for year 1 $2950 yearly tuition - or $3400 per student including admin. Installments of $290 a month - $3480 (requires a $1000 deposit) - $3930 per student including admin. Admin: Entrance fee (50% refundable at registration)- $400 Registration fee [annual] - $100 Capital fee [annual] - $150 ADC

52. We need to thoroughly understand what these parents and grandparents expect from their children’s education. We will inform them regarding the aims of the school in a series of invitation only wine and cheese evenings at an appropriate local venue. Senior government officials should be invited, as should prominent Oknia as should distinguished business representatives. We must highlight the existing problems in education emphasizing where we will do better Internet viewing system can connect parents and family members to their child while at work or thousands of miles away. Through a secured internet site and unique password you can observe the child´s daily activities through your computer. The same cameras are fed to the front desk for additional monitoring by administration. Parents ADC

53. Outside agencies include universities, businesses, government departments, accreditation, overseas memberships to associations and so forth. Outside agencies ADC

54. Phase 1 ADC

55. The objective of phase one is to open the boat to the 3-6yr old pre-school and kindergarten age group Enrollment target is 85 students in the 3-6 age group over 3 years Total capacity = 40 students ADC

56. Start-up estimates for Phase 1 - year 1 Start-up: Promotion and publicity- $7000 Training for 2 teachers in Thailand + travel and accommodation - $5200 Montessori Equipment - $10000 IT - $10000 Refurbishment of building including signage - $10000 Registration and Legal - $2000 Total - $45,200 ADC

57. Salaries for Phase 1 – year 1 + 2 1x Directors, operations and training - $5000 per month, $60000 per annum 2xPre-School - Cambodian starting salary after initial in-house training - $190 per month - $2280 per annum = $4560 2xTeaching assistants $100 per month, $1200 per annum = $2400 Cook – $90 per month, $1008 per annum Cleaner - $90 per month, $1008 per annum Security - $90 per month, $1008 per annum Total -$ 69,984 ADC

58. Running cost estimates for Phase 1 - year 1 Running costs: Rent for first year - $12000 Utilities - $300 mth x 12 $3600 Maintenance -$1500 Total - $ 17,100 ADC

59. Total costs phase 1 - year 1 Start-up - $44,200 Salaries - $69,984 Running costs - $17,100 Total = $ 131,284 ADC

60. Our fees for year 1 $2950 yearly tuition - or $3400 per student including admin. Installments of $290 a month - $3480 (requires a $1000 deposit) - $3930 per student including admin. Admin: Entrance fee (50% refundable at registration)- $400 Registration fee [annual] - $100 Capital fee [annual] - $150 ADC

61. Phase 1- ‘The Boat’ ADC

62. Additional revenues prospects Possible to have a daycare or drop-in facility where visitors can enroll their kids for half or full day. Can offer (for a fee) extra languages, Khmer and Russian Can run a week-end and evening club for extra revenues

63. Milestones The end of phase 1, year 1 should see us with an fully equipped and operating pre-school able to cater for 40 children Two Cambodian pre-school staff will have completed half their Montessori training and all staff will have been supported by ’on the job’ training and support. New teaching staff will have been recruited and interviewed and completed their orientation. By this time a new premises will have have been acquired and fitted to accommodate a further 40 grade 1,2,3 students. Curriculum materials will have been acquired and developed. Ongoing publicity and promotion drive to enroll student target.

64. Phase 2 ADC

65. The objective of phase two is to build upon Phase one and open another location for the primary and secondary age groups The main objective is to cater for those students graduating from pre-school to primary. Enrollment target is an additional 90 students in the 3-11 age group by the end of year 3 making a total of 130 students. Phase two begins in year two of operation The following model assumes we are renting a location – an alternative model would have us buy and build. ADC

66. Start-up estimates for Phase 2 - year 2 Start-up: IT - $15000 (Lab for 20 students) Refurbishment of building including signage - $20000 Total = $35,000 ADC

67. Salaries for Phase 1 & 2 – year 2 Phase 1 (pre-school) Salaries - $69,984 ADD: 4xPrimary-School - Cambodian starting salary after initial training - $190 per month - $2280 per annum = $9120 1xQualified foreigner (recognized teaching qualifications) $3000 per month, $36000 per annum = $36000 2xUnqualified foreigners (with teaching experience, TESOL etc.) - $1050 per month, $12600 per annum - $25200 4xTeaching assistants $100 per month, $1200 per annum = $4800 3x Support staff - $3600 Phase two salaries - total - $ 78,720 Total phase 1 & 2- $ 148,704 ADC

68. Running cost estimates for Phase 1 & 2 - year 2 Running costs: Promotion, recruitment and publicity- $7000 (additional to pre-existing phase one publicity) Training - $5200 (AMI training) $3,199.00 (NAMC training) = $8399 Rent for boat - $12000 Rent for new property - $36000 Utilities for boat- $300 mth x 12 $3600 Utilities for new premises - $600 mth x 12 $7200 Maintenance - $3000 Total = $77,199 ADC

69. Salaries for Phase 1 & 2 3rd year Phase 1 and 2, year 2 total - $ 148,704 ADD: 1xQualified foreigners (recognized teaching qualifications) $3000 per month, $36000 per annum 2xTeaching assistants $100 per month, $1200 per annum = $4800 Total - $ 189,504 ADC

70. Total costs phase 1 & 2 – years 2 and 3 Year 2 Start-up - $35,000 Salaries - $ 148,704 Running Costs - $ $77,199 Total - $ 260,903 Year 3 Salaries - $ 189,504 Running Costs - $ $77,199 Total - $266,703 ADC

71. Phase 2- ‘Primary’ ADC

72. Phase 2- ‘Primary’ ADC

73. Milestones The end of phase 2 in operating year 3 should see us with two equipped premises able to cater for 40 children and 250 children consecutively. Two Cambodian pre-school staff will have now completed their Montessori pre-school training and one experienced primary school staff will have completed their NAMC (6-9 age group) Diploma. All staff will have been supported by ’on the job’ training and support. New teaching staff will have been recruited a and interviewed and completed their orientation. The new premises will have been acquired and fitted to accommodate a further 40 grade 1,2,3 students. Curriculum materials will have been acquired and developed. Ongoing publicity and promotion drive to enroll student target.

74. Phase 3 ADC

75. Primary ADC

76. Secondary ADC

78. It uses the same building as phase 2 with additional costs for extra resources, furniture etc.

79. Enrollment target is an additional 125 students in the 3-18 age group over 5 years

80. Total capacity of the entire school = 250 students (of a approx. 80000 school- population in Sihanoukville)

81. Those entering in later years will likely need extra tuition this, the following model portrays how the increased sophistication of the programme, and its concomitant needs for trained foreign staff is reflected in higher fees and potentially a special entry-level programme.

82. The following model does not include extra costs involved with pay rises etc., it also does not include revenues derived from other sources i.e. spin-offs, extra tuition and so forth.ADC

83. Start-up estimates for Phase 3 - year 4 Start-up: Promotion and publicity- $5000 IT - $20000 Furniture and fittings - $20000 Total = $45,000 ADC

84. Salaries for Phase 3 – year 4 Phase one and two salaries - total - $ 189,504 ADD: 2xQualified foreigners (recognized teaching qualifications) $3000 per month, $36000 per annum = $ 72000 Phase three, 4th year salaries - total - $ 261,504 ADC

85. Salaries for Phase 3 – year 5 Phase 1 and 2 and 3 salaries - total - $ 261,504 ADD: 2xQualified foreigners (recognized teaching qualifications) $3000 per month, $36000 per annum = $ 72000 Phase three, 5th year salaries - total - $ 333,504 ADC

86. Running cost estimates for Phase 3 - year 4 Running costs: Rent for boat - $12,000 Rent for new property - $36,000 Utilities for boat- $300 mth x 12 $3,600 Utilities for new premises - $800 mth x 12 $9600 Maintenance - $3000 Total = $64,200 ADC

87. Total costs phase 1 & 2 & 3 – years 4 and 5 Year 4 Start-up - $45,000 Salaries - $261,504 Running Costs - $ 64,200 Total - $ 370,704 Year 5 Salaries - $ 333,504 Running Costs - $ $77,199 Total - $ 410,703 ADC

88. Phase 3- ‘secondary’ ADC

89. Milestones The full realisation of of phase 3 will only happen in operating year 8 when we will have two fully equipped and fitted premises able to cater for a total of 40 and 250 children consecutively. All four Cambodian pre-school staff will have now completed their Montessori pre-school training and All primary school staff will have completed their NAMC (6-9 age group or 9-12) Diplomas. All staff will have been supported by ’on the job’ training and support. New secondary teaching staff will have been recruited and acquainted with the needs of international Baccalaureate education. The new premises will have been acquired and fitted to accommodate a further 40 grade 1,2,3 students. Curriculum materials will have been acquired and developed, new computer labs and equipments will be in place. Ongoing publicity and promotion drive to enroll student target. Liaison with foreign universities.

90. Conclusion Educational businesses are focused upon the human resource – the experience and capacity of the teachers. Selecting and hiring the right staff is key, as is training and professional development. Recruitment and training will be ongoing. The largest outlay is staff salaries, followed by rent and equipment. It will be easy to pay above rate for Cambodians, thus efforts to hire, where possible, local talent. This is easier in the early years than secondary. Foreigners will have many expectations. There is of course the attraction to ‘pack ‘em in’ but to maintain a high-end luxury product that produces results we should resist this tendency and maintain a high staff to student ratio. This constantly features in any analysis of successful quality education at all levels. Having binding contracts is important, especially for those we invest in to train. Focusing upon building a dedicated team with high morale and an appetite for improvement, development and learning. ADC

91. Where we are at Press releases, television features, securing license Information evenings for invited parents – aim is to take enrollments, stress upon the limited places in the first cohort – needs immediate funding Secure Premises, lease, refurbishment Advertising and signage Buy teaching equipment Hire support staff, security, cleaners, cooking instructor Training of teachers in Thailand – needs immediate funding ADC