1. p 801 295 9820
f 801 951 5815
www.fluid-studio.net
1065 South 500 West
Bountiful, Utah 84010

2. How many
have heard of
Facebook?
Twitter?
LinkedIn?
YouTube?

3. How many
are on
Facebook?
Twitter?
LinkedIn?
YouTube?

4. Contact me:
Text “dyejo” to 50500
John Dye
cell: 801.631.4736
email: johnd@fluid-studio.net
web: www.fluid-studio.net
Twitter: @dyejo
Free service provided by
http://contxts.com

5. Before we begin . . .
I am a firm believer in principles—out of the chute,
you should know there is no “silver bullet”

6. We all have
a circle of
influence. What you
Circle of Concern
care about.
People are
influenced
by those they
What you can
trust do something
about.
Circle of Influence

7. People do not
want to be
sold to—they
want to
interact and
be heard

8. You cannot
control the
conversation,
but you can
participate
in it

9. The younger
your customer,
the less
credible the
traditional
“hard” market-
ing sell is

10. The 4 P’s of
marketing
(product, price,
place, promotion)
still exist, but the 3
R’s (relevant, real,
responsive) are
rising quickly in a
web 2.0 world, and
will result in a 4th
R—relationship

11. What is
Twitter?
The answer to
“what are you
doing” in 140
characters
or less

12. Twitter is a giant cocktail party where you can join the
conversation at will and flit in and out

13. A lot of people ask: Why would anyone want to do this?

14. Twitter’s
Growth
% growth
Site Feb 08 Feb 09
RANK
1 Twitter.com 475,000 7,038,000 1382%
2 Zimbio 809,000 2,752,000 240%
Facebook 20,043,000 65,704,000 228%
3
4 Multiply 821,000 2,394,000 192%
5 Wikia 1,381,000 3,758,000 172%
source: Nielsen NetView, 2/09, U.S., Home and Work

15. Age Group Unique Audience Composition %
Twitter’s 250,000 3.6
2-17
Users ** **
18-24
1,379,000 19.6
25-34
35-49 2,935,000 41.7
55+ 1,165,000 16.6
65+ 477,000 6.8
source: Nielsen NetView, 2/09, U.S., Home and Work
**These demographics have insufficient sample sizes
In January, 735,000 unique visitors accessed the Twitter
Web site through their mobile phones. The average unique
visitor went to Twitter.com 14 times during the month and
spent an average of seven minutes on the site.

16. Why Twitter might
be the easiest
social media for
your organization
to break into for
creating brand
interactivity 1. Twitter, as a service, is free
and real time
relationships with
your customers

17. Why Twitter might
be the easiest
social media for
your organization
to break into for
creating brand
1. Twitter, as a service, is free
interactivity
2. Getting started is easy
and real time
relationships with
your customers

18. Why Twitter might
be the easiest
social media for
your organization
to break into for
1. Twitter, as a service, is free
creating brand
2. Getting started is easy
interactivity
3. It only takes seconds (and 140 char-
and real time acters or less) to get your point across
relationships with
your customers

19. Why Twitter might
be the easiest
social media for
your organization
1. Twitter, as a service, is free
to break into for
2. Getting started is easy
creating brand
3. It only takes seconds (and 140 char-
interactivity
acters or less) to get your point across
and real time
4. Multitudes of prospects and customers
relationships with
can get your updates
your customers

20. Why Twitter might
be the easiest
social media for
1. Twitter, as a service, is free
your organization
2. Getting started is easy
to break into for
3. It only takes seconds (and 140 char-
creating brand
acters or less) to get your point across
interactivity
4. Multitudes of prospects and customers
and real time
can get your updates
relationships with
5. It doesn’t have to be a time-
your customers
consuming activity

21. Why Twitter might
be the easiest
social media for 1. Twitter, as a service, is free
your organization 2. Getting started is easy
to break into for 3. It only takes seconds (and 140 char-
acters or less) to get your point across
creating brand
4. Multitudes of prospects and customers
interactivity
can get your updates
and real time
5. It doesn’t have to be a time-
relationships with
consuming activity
your customers
6. Google loves tweets (and you
should too!)

22. Why Twitter might
be the easiest 1. Twitter, as a service, is free
social media for 2. Getting started is easy
your organization 3. It only takes seconds (and 140 char-
to break into for acters or less) to get your point across
creating brand 4. Multitudes of prospects and customers
interactivity can get your updates
and real time 5. It doesn’t have to be a time-
consuming activity
relationships with
6. Google loves tweets (and you
your customers
should too!)
7. Easy way to share updates and links

23. Why Twitter might
1. Twitter, as a service, is free
be the easiest
2. Getting started is easy
social media for
3. It only takes seconds (and 140 char-
your organization acters or less) to get your point across
to break into for 4. Multitudes of prospects and customers
creating brand can get your updates
interactivity 5. It doesn’t have to be a time-
and real time consuming activity
relationships with 6. Google loves tweets (and you
your customers should too!)
7. Easy way to share updates and links
8. Create real time, interactive
relationships

24. How do I let
people know
I am on 1. Put it on your e-mail signature and
Twitter? business card
2. Put it on your website and blog
3. Follow thought leaders and comment
on their tweets—Interact!
4. Find people who are talking about
your company and follow them

25. How do businesses use Twitter?

26. Comcast

27. Comcast uses @comcastcares to help
with customer service

28. @comcastcares is a real person, Frank Eliason,
who interacts with customers on Twitter

29. Frank helps customers in real-time

30. Comcast receives a lot of press (and a lot
of happy customers) for this unique way of
interacting with their customer base

31. Zappos.com

32. CEO Tony Hsieh uses Twitter heavily and has
a following of 287,000+

33. 433 Zappos associates are on Twitter

34. Zappos uses Twitter for customer contests
and customer service

35. Zappos gets a lot of press for their unique approach to
customer service and advertising

36. LinkedIn

37. Create your Your LinkedIn profile is discover-
able through search engines and on
personal
LinkedIn. Showcase your skills and
brand
talents so the right opportunities
and people find you.

38. Network and With more than 37 million
members, LinkedIn is the world’s
(re)connect
largest professional network. Use
the knowledge, experience, and
connections of your network.

39. Share your LinkedIn is a good place to share
and exchange business information
wisdom and
online. Ask a question and get fast
expertise
answers from your network and
experts worldwide.
Also, build your professional
credibility by showcasing your
knowledge, expertise, and interests
by answering questions.

40. Connect with Having a LinkedIn presence allows
those looking for someone
opportunities
with your experience, knowledge,
and skills to find you.
Conversely, when you’re looking for
that special (and sometimes hard-
to-find) talent, LinkedIn can help
you locate it.

41. The basics

42. Create a · List your current and past
positions & education.
profile
· Add a profile photo.
· Add a summary paragraph.

43. Create your · Use webmail import to see
all the people you know who are
“real-world”
already on LinkedIn.
network.
· Upload a contacts file from
Outlook, Palm, ACT!, or Mac
Address.
· View your colleagues and
classmates that are already
on LinkedIn.

44. Leverage · Look up someone’s profile; see
who you know in common to get
the power of
off to a fast start!
LinkedIn!
· Search for and select service
providers based on trusted
recommendations from people
in your network.

45. Site Features

46. Homepage · View your latest messages
and get network updates from
colleagues and connections.
· Read the latest news about your
company, competitors, and
industry and discuss it with
colleagues.
· Browse the latest jobs, questions,
and answers that match your
interests.

47. Profile The first impression is the most
important impression.

48. Search · Search by name and other
distinguishing characteristics to
quickly locate the person you are
looking for.
· Use the advanced search to target
specific skill sets or find subject-
matter experts.
· Conduct reference searches on
potential job candidates and business
partners.
· Quickly search your inbox for
important messages and information.
· Find the right jobs, knowledge, or
groups to make you more productive.

49. Applications LinkedIn has new applications
that enable you to collaborate on
projects, glean key insights, and
present your work to the world’s
largest professional network.

50. Jobs Helps you find or fill that next job
using the power of your network.
· Job seekers can utilize inside
connections at potential
employers to help land their
next job.
· Hiring managers can tap into a
network of millions of profession-
als to find the ideal candidate
with the specific skill set and
experience needed.

51. Groups Find and join communities of
professionals based on common interest,
experience, affiliation, and goals.
Stay in touch with organizations, schools,
and companies that you are and were
a part of, network with professionals
with similar interests and goals, and
collaborate in a professional community
online.
Allows group organizations to extend
their brand’s reach and strengthen the
brand with existing users by providing
additional value through LinkedIn’s
features.

52. Answers Share business knowledge
· Ask your question and get
answers from your network and
other experts worldwide
· Showcase your knowledge,
expertise, and interests by
answering questions
· Stay up on the latest in your
industry and functional area

53. Service A directory containing service providers
that have been recommended by your
Providers
network. Use the directory to quickly
discover, research, and reference check
service providers.

54. Company A powerful research tool that helps you
find and explore potential companies to
Pages
work for or do business with.

55. Inbox The “control panel” for all of your
LinkedIn user interactions.
Whether you’re accepting an invitation
to connect from an old colleague,
requesting an introduction to a potential
investor, or reviewing a forwarded profile
of someone you may hire, all of these
interactions pass through your inbox.

56. Mobile Get access to your connections, profiles,
and more when you need them.
Applications
http://m.linkedin.com

57. Privacy To access these controls, click on the
“Account & Settings” link available on the
Settings
top right of every page.

58. Events

59. Tips and Tricks

60. Increase your organic SEO with LinkedIn

61. “5 Tips http://www.emarketingandcommerce.com/
story/5-tips-using-linkedin-business-tool
for Using
LinkedIn as a
Business Tool”

62. p 801 295 9820
f 801 951 5815
www.fluid-studio.net
1065 South 500 West
Bountiful, Utah 84010