Berlin Bar Convent - Seminar on the Power of Ethos

1. SPEAKEASY BARS
How to?
Presented by:
Dushan Zaric
Wednesday, Oct. 10th, 2012
Wednesday, October 10, 12

2. http://www.slideshare.net/dzaric
Wednesday, October 10, 12

3. Dushan Zaric
* 18 + years of Experience behind Bars
* Co-Owner of Employees Only and Macao
Trading Co NYC
* Principal Bartender
* Consultant
* Author
* Trainer
* Yogi
Wednesday, October 10, 12

4. SPEAKEASY BARS
How to?
Wednesday, October 10, 12

5. What makes a Restaurant
or a Bar
Successful ?
Wednesday, October 10, 12

6. New Bar-Restaurant anywhere in the world
General Formula:
Wednesday, October 10, 12

7. New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
Wednesday, October 10, 12

8. New Bar-Restaurant anywhere in the world
General Formula:
* Foot Traffic
LOCATION
Wednesday, October 10, 12

9. New Bar-Restaurant anywhere in the world
General Formula:
* Foot Traffic
* Corner - if possible
LOCATION
Wednesday, October 10, 12

10. New Bar-Restaurant anywhere in the world
General Formula:
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
LOCATION
Wednesday, October 10, 12

11. New Bar-Restaurant anywhere in the world
General Formula:
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
LOCATION
Wednesday, October 10, 12

12. New Bar-Restaurant anywhere in the world
General Formula:
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
* Great deal on the lease
LOCATION
Wednesday, October 10, 12

13. New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT
Wednesday, October 10, 12

14. New Bar-Restaurant anywhere in the world
General Formula:
* Products (Food & Drink)
CONCEPT
Wednesday, October 10, 12

15. New Bar-Restaurant anywhere in the world
General Formula:
* Products (Food & Drink)
* Design
CONCEPT
Wednesday, October 10, 12

16. New Bar-Restaurant anywhere in the world
General Formula:
* Products (Food & Drink)
* Design
* Profitability & Business Plan
CONCEPT
Wednesday, October 10, 12

17. New Bar-Restaurant anywhere in the world
General Formula:
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
CONCEPT
Wednesday, October 10, 12

18. New Bar-Restaurant anywhere in the world
General Formula:
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
* Hours of Operation
CONCEPT
Wednesday, October 10, 12

19. New Bar-Restaurant anywhere in the world
General Formula:
SERVICE
Wednesday, October 10, 12

20. New Bar-Restaurant anywhere in the world
General Formula:
* Team
SERVICE
Wednesday, October 10, 12

21. New Bar-Restaurant anywhere in the world
General Formula:
* Team
* Training
SERVICE
Wednesday, October 10, 12

22. New Bar-Restaurant anywhere in the world
General Formula:
* Team
* Training
* Hospitality
SERVICE
Wednesday, October 10, 12

23. New Bar-Restaurant anywhere in the world
General Formula:
+
LOCATION
Wednesday, October 10, 12

24. New Bar-Restaurant anywhere in the world
General Formula:
+ +
LOCATION CONCEPT
Wednesday, October 10, 12

25. New Bar-Restaurant anywhere in the world
General Formula:
+ + =
LOCATION CONCEPT SERVICE
Wednesday, October 10, 12

26. New Bar-Restaurant anywhere in the world
General Formula:
+ + =
LOCATION CONCEPT SERVICE
$$$
Wednesday, October 10, 12

27. Marketing & PR
Wednesday, October 10, 12

28. Most restaurants still fail....
Wednesday, October 10, 12

29. "beyond muddled concepts, failure
seemed to stem in large part from
an inability or unwillingness to
give the business sufficient
attention, whether due to lack of
time, passion or knowledge."
Wednesday, October 10, 12

30. Cornell University and Michigan
State University
Study of restaurants in three local
markets over a 10-year period:
Wednesday, October 10, 12

31. YEAR 1 - 27% of restaurant startups
failed;
Wednesday, October 10, 12

32. YEAR 1 - 27% of restaurant startups
failed;
YEAR 4 - 50% of those restaurants
were no longer in business;
Wednesday, October 10, 12

33. YEAR 1 - 27% of restaurant startups
failed;
YEAR 4 - 50% of those restaurants
were no longer in business;
YEAR 5 - 60% had gone south.
Wednesday, October 10, 12

34. YEAR 1 - 27% of restaurant startups
failed;
YEAR 4 - 50% of those restaurants
were no longer in business;
YEAR 5 - 60% had gone south.
YEAR 10 - 70% had failed.
Wednesday, October 10, 12

35. 30% Success Rate
in 10 years
Wednesday, October 10, 12

36. yet...
Wednesday, October 10, 12

37. Wednesday, October 10, 12

38. Wednesday, October 10, 12

39. Wednesday, October 10, 12

40. Simon Sinek
Wednesday, October 10, 12

41. Simon Sinek’s
Wednesday, October 10, 12

42. The Golden Circle
Wednesday, October 10, 12

43. WHY:
What's your purpose?
What's your cause?
What's your belief?
Why does your organization exist?
Why do you get out of bed in the
morning?
And why should anyone care?
Wednesday, October 10, 12

44. WHAT
Wednesday, October 10, 12

45. HOW
WHAT
Wednesday, October 10, 12

46. WHY
HOW
WHAT
Wednesday, October 10, 12

47. People buy “why
you do it” and not
what you do!
Wednesday, October 10, 12

48. FOOD & COCKTAILS
Wednesday, October 10, 12

49. FOOD & COCKTAILS
WHAT
Wednesday, October 10, 12

50. FOOD & COCKTAILS
WHAT
BEST SERVICE, INGREDIENTS, ETC...
Wednesday, October 10, 12

51. FOOD & COCKTAILS
HOW
WHAT
BEST SERVICE, INGREDIENTS, ETC...
Wednesday, October 10, 12

52. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Wednesday, October 10, 12

53. ETHOS
The characteristic spirit of a culture, era,
or community as seen in its beliefs and
aspirations.
Wednesday, October 10, 12

54. YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners
Door People, Kitchen People,
Guests
Wednesday, October 10, 12

55. Wednesday, October 10, 12

56. YOUR STAFF
Wednesday, October 10, 12

57. Wednesday, October 10, 12

58. Wednesday, October 10, 12

59. Wednesday, October 10, 12

60. Wednesday, October 10, 12

61. YOUR GUESTS
Wednesday, October 10, 12

62. Wednesday, October 10, 12

63. Wednesday, October 10, 12

64. “If you hire people just because
they can do a job, they’ll work for
your money. But if you hire people
who believe what you believe,
they’ll work for you with blood and
sweat and tears.” (Simon Sinek)
Wednesday, October 10, 12

65. Wednesday, October 10, 12

66. Wednesday, October 10, 12

67. ?
Wednesday, October 10, 12

68. VIELEN DANK
http://www.slideshare.net/dzaric
Wednesday, October 10, 12