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Thursday, Oct 4th, 2012




                            Working with a
                           familiar friend -
                              VODKA
       Presented by:

       Dushan Zaric


Wednesday, October 3, 12
This presentation is available at




                           http://www.slideshare.net/dzaric




Wednesday, October 3, 12
Dushan Zaric
                           * 18 + years of Experience behind Bars

                           * Co-Owner of Employees Only and Macao
                           Trading Co NYC

                           * Principal Bartender

                           * Consultant

                           * Author

                           * Trainer

                           * Thinker

                           * Trend setter

                           * Magician

                           dushanzaric@gmail.com


Wednesday, October 3, 12
What are we going to
                                explore?




Wednesday, October 3, 12
Wednesday, October 3, 12
Wednesday, October 3, 12
and...




Wednesday, October 3, 12
and...




Wednesday, October 3, 12
and...




Wednesday, October 3, 12
But, first some facts to start
                      us of...




Wednesday, October 3, 12
Global Vodka Sales
                       2011


           496 million 9L Cases
Wednesday, October 3, 12
Global Vodka Sales
                       2011


           496 million 9L Cases
Wednesday, October 3, 12
Global Rum Sales
                           2011


           136 million 9L Cases
Wednesday, October 3, 12
Global Rum Sales
                           2011


           136 million 9L Cases
Wednesday, October 3, 12
Wednesday, October 3, 12
Wednesday, October 3, 12
And everything in between : (




Wednesday, October 3, 12
And everything in between : (




Wednesday, October 3, 12
And everything in between : (




Wednesday, October 3, 12
No wonder some people think
                that...




Wednesday, October 3, 12
VODKA TODAY


Wednesday, October 3, 12
Consumers & Guests


Wednesday, October 3, 12
* It is largely misunderstood

   * Believed to be 0 Carb & low in
   calories

   * Smooth = Good Quality

   * Chooses Vodka for the perceived
   lifestyle
Wednesday, October 3, 12
Wednesday, October 3, 12
* It is largely misunderstood

   * It is not a classic cocktail spirit

   * Can’t use classic techniques to
   create complex cocktails

   * Difficult to work with

Wednesday, October 3, 12
But...


Wednesday, October 3, 12
* IT SELLS!!!




Wednesday, October 3, 12
What do we need to
               know about Vodka?




Wednesday, October 3, 12
Country of origin




Wednesday, October 3, 12
Blend of Mash Bill




Wednesday, October 3, 12
RAW MATERIALS




Wednesday, October 3, 12
Wheat Vodka
* Mostly used raw material

* Produces very aromatic vodkas with citrus tones and crisp
feeling on the palate.

* Great for vodka martinis or Vespers in the warmer seasons.

* Makes perfect fruit cocktail base.


Food pairing: Potato croquettes, butter and cheese, raw oysters, raw
seafood

Brand Examples: Ketel One, Vox , Chopin Wheat, Danzka, 42 Below,
Double Cross, Nemiroff, Hangar One.
Wednesday, October 3, 12
Winter Wheat Vodka

* Loaded with lighter flavor notes and seriously deep body

* Texture is fuller and the finish is anything but neutral

* Great base for fruity cocktails or long drinks.

* Great for infusions.

Food pairing: Caviar, smoked fish, cured meats, Bloody Mary.

Brand Examples: Absolut, Russian Standard, Svedka, Aylesbury
Duck.

Wednesday, October 3, 12
Rye Vodka
* One of the original raw materials used

* Slightly sour nose and a recognizable presence at the sides of
the palate, the so-called “needle”

* Rye vodka will sometimes give a hint of fresh baked bread, and
deeper layers of more savory flavors

* Great for savory cocktails and food with high oil or lard
content.
Food pairing: Blintzes, latkes, mushrooms, polenta, dill, smoked meats,
cured vegetables and pickles.

Brand Examples: Belvedere, Square One, Wyborowa, Sobieski, Starka,
Moskovskaya, Potocki.
Wednesday, October 3, 12
Barley Vodka
* Great vodka for pairing with beer

* Robust flavors of raw grains, fruit notes on the nose and
expanding full palate presence.

* Good for base in Martinis and Fruit Cocktails.

* Perfect for raw seafood.


Food pairing: Shrimps, scallops, oysters, lobster, green un-pitted olives,
cheese and pates.

Brand Examples: Finlandia, Boru

Wednesday, October 3, 12
Corn Vodka
* Fairly modern style of vodka mostly made
in the USA or Canada

* a light sweet undertone on the tip of the palate

* super delicious by themselves or as cocktail base

* The most neutral of all the raw materials, corn vodkas make
good Vesper Cocktails and Gibsons.

Food pairing: Fried bacon, rosemary, potato gnocchi, caprese salad,
cured fish, olives and tamari almonds.

Brand Examples: Tito’s, Smirnoff, Charbay, Rain, UV.

Wednesday, October 3, 12
Potato Vodka
* Traditional ingredient in some countries

* Creamy texture, silky and not resistant

* Potato vodkas are the best for infusions

* Generally work well with all type of cocktails except for dirty
martinis.


Food pairing: Savory pies, smoked fish, roasted peppers, foie gras, spicy
sausages, pickled vegetables, black pepper.

Brand Examples: Luksusowa, Chopin Potato, Monopolowa, Karlson’s
Gold
Wednesday, October 3, 12
Blended Vodka
* Most blended vodkas contain wheat and rye

* In some cases barley is added into the blend making it a more
intricate and versatile spirit

* Blended vodkas tend to be more complex and interesting on the
palate

* In the old days these were considered to be the best vodkas for
food pairings
Food pairing: Try to match the brand with the food that comes
originally from that country.
Brand Examples: Purity, Zyr, U’lovka, Van Gogh, Stolichnaya,
Stolichnaya Gold, Jewel of Russia.
Wednesday, October 3, 12
Other Raw Materials




Wednesday, October 3, 12
DISTILLATION




Wednesday, October 3, 12
Still Type




Wednesday, October 3, 12
Proof at Distillation




Wednesday, October 3, 12
Wednesday, October 3, 12
Water Source




Wednesday, October 3, 12
Wednesday, October 3, 12
Some Examples of
                           Natural Flavoring




Wednesday, October 3, 12
The not so natural flavorings




                    Mostly made around New Jersey Turnpike
Wednesday, October 3, 12
The Vodka Cocktail




Wednesday, October 3, 12
Building Blocks of a Cocktail




Wednesday, October 3, 12
Tasting Notes
   Dominating Flavor                    Complexity

  Body & Mouth feel                     Accentuating or
                                        contrasting Flavors
    Dryness


                               Finish

Wednesday, October 3, 12
How To?




Wednesday, October 3, 12
* Can’t use classic methodology

                           * Can’t use vodka as any other
                           spirit

                           * Think of it as a platform for
                           the interplay of other
                           ingredients.

                           * It’s just like cooking with Tofu
                           or Chicken

                           * Anyone can do it but only the
                           best do it masterfully.



Wednesday, October 3, 12
It’s all about Balance




Wednesday, October 3, 12
West Side
    2 ounces Charbay Meyer lemon vodka
    1 ounce freshly squeezed lemon juice
    1/2 ounce simple syrup
    3 finger pinch fresh mint
    1 splash club soda




Wednesday, October 3, 12
Mediterra
    2 ounce Russian Standard Vodka
    3/4 ounce Honey Syrup*
    3/4 ounce Boiron fig purée
    1/2 ounce freshly squeezed lemon
    juice
    roasted spicy pistachio nuts for
    garnish




Wednesday, October 3, 12
Amelia
  1 3/4 ounces Absolut vodka
  1 ounce St. Germain elderflower liqueur
  3/4 ounce Boiron blackberry purée
  3/4 ounce freshly squeezed lemon
  juice
  1 crown of fresh mint, for garnish




Wednesday, October 3, 12
Drunken Dragon’s
                                Milk
   2 oz Charbay Green Tea Vodka
   1 oz Young Coconut Puree
   1/2 oz Lime Juice
   1/2 oz Pandan Syrup **
   Pinch of Thai Basil Leaves
   Dashes of Bitters for garnish




Wednesday, October 3, 12
?
Wednesday, October 3, 12
Thank you for your attention




Wednesday, October 3, 12

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Working with a familiar friend vodka

  • 1. Thursday, Oct 4th, 2012 Working with a familiar friend - VODKA Presented by: Dushan Zaric Wednesday, October 3, 12
  • 2. This presentation is available at http://www.slideshare.net/dzaric Wednesday, October 3, 12
  • 3. Dushan Zaric * 18 + years of Experience behind Bars * Co-Owner of Employees Only and Macao Trading Co NYC * Principal Bartender * Consultant * Author * Trainer * Thinker * Trend setter * Magician dushanzaric@gmail.com Wednesday, October 3, 12
  • 4. What are we going to explore? Wednesday, October 3, 12
  • 10. But, first some facts to start us of... Wednesday, October 3, 12
  • 11. Global Vodka Sales 2011 496 million 9L Cases Wednesday, October 3, 12
  • 12. Global Vodka Sales 2011 496 million 9L Cases Wednesday, October 3, 12
  • 13. Global Rum Sales 2011 136 million 9L Cases Wednesday, October 3, 12
  • 14. Global Rum Sales 2011 136 million 9L Cases Wednesday, October 3, 12
  • 17. And everything in between : ( Wednesday, October 3, 12
  • 18. And everything in between : ( Wednesday, October 3, 12
  • 19. And everything in between : ( Wednesday, October 3, 12
  • 20. No wonder some people think that... Wednesday, October 3, 12
  • 23. * It is largely misunderstood * Believed to be 0 Carb & low in calories * Smooth = Good Quality * Chooses Vodka for the perceived lifestyle Wednesday, October 3, 12
  • 25. * It is largely misunderstood * It is not a classic cocktail spirit * Can’t use classic techniques to create complex cocktails * Difficult to work with Wednesday, October 3, 12
  • 27. * IT SELLS!!! Wednesday, October 3, 12
  • 28. What do we need to know about Vodka? Wednesday, October 3, 12
  • 30. Blend of Mash Bill Wednesday, October 3, 12
  • 32. Wheat Vodka * Mostly used raw material * Produces very aromatic vodkas with citrus tones and crisp feeling on the palate. * Great for vodka martinis or Vespers in the warmer seasons. * Makes perfect fruit cocktail base. Food pairing: Potato croquettes, butter and cheese, raw oysters, raw seafood Brand Examples: Ketel One, Vox , Chopin Wheat, Danzka, 42 Below, Double Cross, Nemiroff, Hangar One. Wednesday, October 3, 12
  • 33. Winter Wheat Vodka * Loaded with lighter flavor notes and seriously deep body * Texture is fuller and the finish is anything but neutral * Great base for fruity cocktails or long drinks. * Great for infusions. Food pairing: Caviar, smoked fish, cured meats, Bloody Mary. Brand Examples: Absolut, Russian Standard, Svedka, Aylesbury Duck. Wednesday, October 3, 12
  • 34. Rye Vodka * One of the original raw materials used * Slightly sour nose and a recognizable presence at the sides of the palate, the so-called “needle” * Rye vodka will sometimes give a hint of fresh baked bread, and deeper layers of more savory flavors * Great for savory cocktails and food with high oil or lard content. Food pairing: Blintzes, latkes, mushrooms, polenta, dill, smoked meats, cured vegetables and pickles. Brand Examples: Belvedere, Square One, Wyborowa, Sobieski, Starka, Moskovskaya, Potocki. Wednesday, October 3, 12
  • 35. Barley Vodka * Great vodka for pairing with beer * Robust flavors of raw grains, fruit notes on the nose and expanding full palate presence. * Good for base in Martinis and Fruit Cocktails. * Perfect for raw seafood. Food pairing: Shrimps, scallops, oysters, lobster, green un-pitted olives, cheese and pates. Brand Examples: Finlandia, Boru Wednesday, October 3, 12
  • 36. Corn Vodka * Fairly modern style of vodka mostly made in the USA or Canada * a light sweet undertone on the tip of the palate * super delicious by themselves or as cocktail base * The most neutral of all the raw materials, corn vodkas make good Vesper Cocktails and Gibsons. Food pairing: Fried bacon, rosemary, potato gnocchi, caprese salad, cured fish, olives and tamari almonds. Brand Examples: Tito’s, Smirnoff, Charbay, Rain, UV. Wednesday, October 3, 12
  • 37. Potato Vodka * Traditional ingredient in some countries * Creamy texture, silky and not resistant * Potato vodkas are the best for infusions * Generally work well with all type of cocktails except for dirty martinis. Food pairing: Savory pies, smoked fish, roasted peppers, foie gras, spicy sausages, pickled vegetables, black pepper. Brand Examples: Luksusowa, Chopin Potato, Monopolowa, Karlson’s Gold Wednesday, October 3, 12
  • 38. Blended Vodka * Most blended vodkas contain wheat and rye * In some cases barley is added into the blend making it a more intricate and versatile spirit * Blended vodkas tend to be more complex and interesting on the palate * In the old days these were considered to be the best vodkas for food pairings Food pairing: Try to match the brand with the food that comes originally from that country. Brand Examples: Purity, Zyr, U’lovka, Van Gogh, Stolichnaya, Stolichnaya Gold, Jewel of Russia. Wednesday, October 3, 12
  • 46. Some Examples of Natural Flavoring Wednesday, October 3, 12
  • 47. The not so natural flavorings Mostly made around New Jersey Turnpike Wednesday, October 3, 12
  • 49. Building Blocks of a Cocktail Wednesday, October 3, 12
  • 50. Tasting Notes Dominating Flavor Complexity Body & Mouth feel Accentuating or contrasting Flavors Dryness Finish Wednesday, October 3, 12
  • 52. * Can’t use classic methodology * Can’t use vodka as any other spirit * Think of it as a platform for the interplay of other ingredients. * It’s just like cooking with Tofu or Chicken * Anyone can do it but only the best do it masterfully. Wednesday, October 3, 12
  • 53. It’s all about Balance Wednesday, October 3, 12
  • 54. West Side 2 ounces Charbay Meyer lemon vodka 1 ounce freshly squeezed lemon juice 1/2 ounce simple syrup 3 finger pinch fresh mint 1 splash club soda Wednesday, October 3, 12
  • 55. Mediterra 2 ounce Russian Standard Vodka 3/4 ounce Honey Syrup* 3/4 ounce Boiron fig purée 1/2 ounce freshly squeezed lemon juice roasted spicy pistachio nuts for garnish Wednesday, October 3, 12
  • 56. Amelia 1 3/4 ounces Absolut vodka 1 ounce St. Germain elderflower liqueur 3/4 ounce Boiron blackberry purée 3/4 ounce freshly squeezed lemon juice 1 crown of fresh mint, for garnish Wednesday, October 3, 12
  • 57. Drunken Dragon’s Milk 2 oz Charbay Green Tea Vodka 1 oz Young Coconut Puree 1/2 oz Lime Juice 1/2 oz Pandan Syrup ** Pinch of Thai Basil Leaves Dashes of Bitters for garnish Wednesday, October 3, 12
  • 59. Thank you for your attention Wednesday, October 3, 12