WEB DESIGN APPLICATIONS SEO Search engine optimization objectives strategies factors techniques resources/TITLE

WEB DESIGN APPLICATIONS Ahsan uddin Shan School of Film & Media Studies Ngee Ann Polytechnic Week 7: SEO Search engine optimization

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s an SEO? ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],What’s an SEO?

What is search engine marketing ( SEM )? ,[object Object],[object Object]

What are paid listings? ,[object Object],[object Object],[object Object],[object Object]

Search Engine Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO vs. SEM & PPC SEO SEM/PPC Pros ,[object Object],[object Object],[object Object],[object Object],Cons ,[object Object],[object Object],[object Object],[object Object]

Why SEO is important? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How do organic search listings work? ,[object Object],[object Object],[object Object],[object Object]

SEO strategies/techniques: Domain name strategies ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO strategies/techniques: links

SEO strategies/techniques: Use the Description Glacier Bay Highlights - Alaskan Glacier Bay Cruise Save up to $300 per cabin - ends 3/31/08! This Alaskan Glacier Bay cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska's ... www.sunstonetours.com/alaska/itins/cw_ GlacierBay Highlights.asp - 32k - Cached - Similar pages <title>Glacier Bay Highlights - Alaskan Glacier Bay Cruise</title> <meta name="description" content="Save up to $300 per cabin - ends 3/31/08! This Alaskan Glacier Bay cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska's Inside Passage. Experience the true meaning of wonder in the soaring sanctuary of Glacier Bay National Park."> =

SEO strategies/techniques: Content / Body Text

SEO strategies/techniques: HTML Headings <h#> ,[object Object],[object Object],[object Object],[object Object]

SEO strategies/techniques: Emphasizing Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO strategies/techniques: Images ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],SEO strategies/techniques: Key words

Keyword Discovery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Discovery & Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Discovery & Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],SEO strategies/techniques: title page

[object Object],[object Object],[object Object],SEO strategies/techniques: title

[object Object],[object Object],SEO strategies/techniques: meta tags ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],SEO strategies/techniques: alt tag

Submission ,[object Object],[object Object],[object Object]

Major SEs to submit to: ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Major SEs to submit to:

SEO - what is NOT recommended ,[object Object],[object Object],[object Object]

SEO - what is NOT recommended ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],SEO - what is NOT recommended

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WEB DESIGN APPLICATIONS SEO Search engine optimization objectives strategies factors techniques resources/TITLE

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WEB DESIGN APPLICATIONS SEO Search engine optimization objectives strategies factors techniques resources/TITLE