Presentation at apec ecotourism conference

The Hoi An City’s
Ecotourism Development over
the Past Ten Years and Its Vision
towards 2030: An Eco-City
Presentation at APEC Ecotourism Conference
16 Sep. 2010
Sendai – JAPAN
By Phan Viet Dung – Director of Program
Development and Marketing
International School of Tourism and Marketing (ISTM)
APEC Ecotourism Conference Sep.
Việ Dũ
Phan Việt Dũng
2010 in Sendai - JAPAN
ISTM 2010

ACKNOWLEDGEMENT
• This presentation could not have been finalized
without the valuable and kind supports from various
organizations and individuals.
• I hereby would like to express my highest appreciation
to the People Committee of Hoi An City for its kind
support, and my special gratitute to my colleague Mr.
Phan Xuan Thanh, and Mr. Vo Phung– Director of
Culture, Sports & Tourism Center of Hoi An City for
their helpful assistance.

Việ Dũ
Phan Việt Dũng APEC Ecotourism Conference Sep.
ISTM 2010 2010 in Sendai - JAPAN

HOI AN

m
18 k

• 30 kilometers south-east of Da Nang city.
• Geographical coordinates:
• Latitudes North 15° 52' 46",
• Longitudes East 108° 20' 6”.

.
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Source: Google Satelite Map

Overview
• Area: 60 km2 (6.146,88 ha)
• Population: 121.716
• Hoi An Ancient Town (World Cultural
Heritage, recognized by UNESCO in
December 1999): 50 hectares
(approximately 0,5 km2)
• Cham Island: World Bioshere Reserve
(May 2009): 1.591 ha, 18 km from Hoi An

Covered Bridge, also called Japanses Bridge
Marine Protected Area
(1693 – 1696)

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HOI AN CITY AND THE ANCIENT TOWN
More than 1,100 ancient relics in
the area of the Ancient Town,
consisting of ancient houses,
pagodas, temples, family
chapels, assembly halls, old
wells, bridges , ancient tombs.

The Ancient Town of Hoi An City
(area marked with dark color as shown below)

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Tourim Development from 2000 to 2009
International Visitors to Vietnam
Year Travellers % Change
2000 2,140,000
2001 2,330,800
2002 2,628,200
2003 2,429,600
2004 2,927,876 20.5%
2005 3,467,757 18.4%
2006 3,583,486 3.0%
2007 4,171,564 16.0%
2008 4,253,740 0.6%
2009 3,772,359 -10.9%
2010 4,150,000 expected
(8 months 2010) 3,348,456
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ISTM 2010 Source: VNAT 2010 in Sendai - JAPAN

Tourim Development from 2000 to 2009
Domestic Travellers in Vietnam
Year Travellers (‘000) % Change
2000 9,978 -
2001 12,630 26,6%
2002 12,768 1.1%
2003 12,911 1.1%
2004 13,028 0.9%
2005 14,500 11.3%
2006 16,700 15.2%
2007 19,267 15.4%
2008 20,000 3.8%
2009 22,000 10%
Source: Euro monitor International
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Hoi An Tourism Development from 2000 toSource: CoC of Hoi An
2009

Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Visitors
272.851 361.733 442.565 1.105.940 1.038.426
(,000) 463.196 594.31 693.143 876.774 1.032.797

Int'l 115.028 153.000 212.000 185.296 241.868 342.868 423.395 608.477 570.478 540.411

Domestic 157.823 208.733 230.565 277.900 352.442 350.275 453.379 424.320 535.462 498.166

Ancient 197.440 245.647 283.537 474.630 445.836
Town Visits 271.601 298.100 296.812 318.575 445.520

Int'l 99.617 131.581 147.074 116.600 126.000 173.051 182.900 305.265 324.579 261.442

Domestic 97.823 114.066 136.463 155.001 172.100 123.761 135.675 140.255 150.051 184.394

107.214 155.729 219.918 591.888 515.166
Overnights 203.745 270.087 346.902 394.574 562.181

Int'l 95.105 134.145 190.885 161.976 216.668 289.082 323.760 463.476 483.940 393.414

Domestic 12.109 21.584 29.033 41.769 53.419 57.720 70.814 98.705 107.940 121.752

206.120 285.218 439.312 1.462.410 1.263.179
R/N Sold 424.320 562.054 726.255 871.601 1.286.006
187.237 253.573 397.040 1.226.411 1.023.030
Int'l 363.940 488.284 638.387 749.879 1.108.712

Domestic 18.883 31.645 42.272 60.380 73.770 87.868 121.722 177.294 235.999 240.149

ALOS 1,92 1,83 2,00 2,08 2,08 2,09 2,21 2,29 2,47 2,45

Int'l Việt Dũng 1,97 1,89 2,08 2,25 2,25 2,21 2,32 2,39 2,53 2,60
Phan Việ Dũ APEC Ecotourism Conference Sep.
ISTM 2010 1,56 1,47 1,46 2010 in Sendai -1,97
2,19 JAPAN
Domestic 1,45 1,38 1,52 1,72 1,80

A Look-back after Ten Years of
Ecotourism Development
• Efforts by the local government
and its people to turn Hoi An
City into a destination of
cultural, ecological friendly
environment for sustainable
development during the past
ten years.
• International Supports
• Continuous Steps of
Ecotourism Development
towards an Eco-City in 2030

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Successful Efforts and Actions Taken by Local Government and
Communities in Ecotourism Development during 2000 - 2010
Year Actions Results Notes

1999 Ancient Town of Hoi An was - People on Cham Island
recognized “World Cultural Heritage used bitumen coal for
cooking instead of
firewood since 1997
2000 “Full Moon Night in Ancient Town”:
Town” Monthly in the night of the Started in 1998 and became
Restore the Ancient Town’s
Town’ 14 of Lunar Calendar a monthly local festival
astmosphere as it was in early 20th Purpose: with various cultural events
Century. Also to enhance people’s
people’
awareness of energy saving.
2001 - Toilets for all houses on Cham Island - 100% households on the -Before 1998, only 4/600
(600 households) Cham island have own WCs. households had toilets.
- Stop brick-kilns and limekilns to help
brick- - Finalized in 2003. 10 - 3.5 billion spent to help
protect environment in Thanh Ha limekilns and 101 brickkilns 1,000 workers and their
Pottery Village stopped production families change trade
-Find new jobs for 500
workers .

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Successful Efforts and Actions Taken by Local Government and

2003 The 1st Japan – Vietnam Anually in August in See the 8th Japan –
Cultural Exchange Festival Hoi An Vietnam Cultural
Japan ( Local government and Exchange Festivals
JICA +Vietnam- Japan Human 2010 (Slide 20)
Resources Cooperation Center
(VJCC)
2004 Town for Pedestrians and no- 5 days and 7 To be 7 days and 7
engine vehicle. (One day per nights/week in 2010and nights/week in 2010
week)
2006 “One Hour for a Cleaner Hoi Weekly on Fridays all households, shops,
An” (from 16:00 PM to 17:00 offices, ect. to clean
PM) up their properties
and surroundings
2007 Hoai River Dredging -Free current now
connecting with Thu
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ISTM 2010
Bon River 2010 in Sendai - JAPAN

Efforts and Actions Taken by Local Government and
2009 - Participating the Earth -Annual event in March
Hour of WWF for the first
time.

Starting “No Plastic Bags -NO PLASTIC BAGS on All garbages moved
on Cham Island” Campaign the island now to mainlaind for
in June. treatment
- Campaign The NATURE Yearly
DAY” or ‘Day of NO
Plastic Bags” on Sep 09

- International Sculpture - VND 1,5b (1b of
Garden in An Hôi Ward which was donated
by local businesses)

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Efforts and Actions Taken by Local Government and
2010 - “Reducing Usage of Plastic Goal: No plastic bags in Campaigns by the
Bags” Campaign in the Hoi An in 2020 local governments
whole town. in cooperation with
- Other Campaigns: “Tree Goal: For a better Association for
Planting” “Green Heritage”; environment, greener and Nature and
“The Streets We Take cleaner city. Environment of
Care”… Vietnam and media
companies
- Waste water treatment for Project under planning
the surroundings of Covered stage; still in need of
Bridge financial supports and
proper solution.

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International Cooperations & Supports
in Ecotourism Development
Project Funded by Amount Year Notes
Nation/Organization

City’s Concentrated Waste France 8m Euro 2008 Stage I
Water Treatment Plant – (ODA) Stage II : 2m Euro
Output Capacity: (not yet available)
6,700m3/day
Construction Waste France 4m Euro 2008
Treatment Plant (ODA)
Waste Water and France 500,000 Euro 2008
Hospitality’s Waste (ODA)
Treatment Station
Wate Water and Hospitality’s France 500,000 Euro 2008
Waste Treatment Station (ODA)
Cham Island’s Stone Crab Global Environment 50,000 USD 2009
Conservation Fund (UNESCO)
Cham Island Waste Denmark 5b VND (# 2009 Total cost 5.7b
Treament Station 265,000 VND
USD)
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International Cooperations & Supports
in Ecotourism Development
Project Funded by Amount Year Notes
Nation/Organization

Ecosystem and Environment Global Environment 50,000 USD 2009
treatment for Water Coconut Fund (UNESCO)
Forest in Cam Thanh Ward
Marine Conservation for Italy 2 million 2010
Cham Islands’ Protected Euro
Area
-Solar Energy System (20kW - Switzerland 332,000 2010 Total cost more
plus 2 Diesel Generators in USD (finalized) than 400,000
Bãi Hương Hamlet, Cham USD, including
Island wire network to
102 households
free of charge.
-Solar Energy Lamp for Point Energy Group 7,000 USD 2010
public lighting on Cham (USA) & Quoc Sy (finalized)
Island’s fish port Co.Ltd (VN)

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ACTIVITIES AND CAMPAIGNS
THAT HELPS MAKE HOI AN TODAY

Ancient Town’s Full-Moon Night (the fourteenth of the lunar month) source: vzone.vn

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Source: nguoihoian.info

ACTIVITIES AND CAMPAIGNS
THAT HELP MAKE HOI AN TODAY

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Environment Potection Campaigns

“THE STREETS TAKEN CARE OF BY US” CAMPAIGN

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Phan Việt Dũng Student volunteers picking up litter on Cham Island
APEC Ecotourism Conference Sep.
GREEN HERITAGE CAMPAIGN
ISTM 2010 Beach (source: http://www.vietnamnews.biz)JAPAN
2010 in Sendai -

THE NATURE DAY 9-9 Annually Green Heritage Campaign
TEN THOUSAND SIGNATURES FOR “NO PLASTIC BAGS
IN DAILY ACTIVITIES” CAMPAIGN
ACTIVITIES” Small Light for Future – First Prize
of Earth Hour 2010 Photo Contest
by WWF

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Campaign ‘SAY NO TO PLASTIC BAGS’ City’s Party Secretary chatting
on Cham Island with local fishers during the campaign
Source: http://chudu24.com

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ISTM 2010 3,000 free biodegradable bags for households and travellers on Cham Island

Tourist with Biodegradable Bags

Gathering Litters

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Painting for a Better Environtment

City of Festivals
8th Annual Festival (2003 – 2010) of Vietnam – Japan Cultural Exchange Days

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EARTH HOUR IN HOI AN (20:30 PM – 21:30 PM March 28, 2009)

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Japanese Traditional Performace in Vietnam – Japan Cultual Exchange Days

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ISTM 2010 Parade in Costumes Kite-Flying Festival

Earth Hour in Hoi An Hoian Folk Music and Performance

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HOI AN ANCIENT TOWN: CULTURAL PRESERVATION

Weaving

Lantern Handicraft Workshop

20 old houses under repair funded by
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ISTM 2010 local government in 2010) - JAPAN
2010 in Sendai

Folk Show: Chòi Performance
Thanh Ha - Pottery Village (Vietnamese Traditional “Bingo Game”)

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Folk Show “Hát Bộ” (“Posture Performance”)

“Earth Hour” Photo Contest 2009 by WWF
Traditional Music Perfomance on the Streets Photographer: Huỳnh Phạm Anh Dũng

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MORE JOBS

Weaving Silk

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Embroidery

COMMUNITY BENEFITS
• Clean & Green Environment
• Direct Benefits via Local
Supply Chains of Various
Tourist Products: Homestay,
Food & Beverage Services,
Souvenirs…
Solar Energy System for Bãi Hương Hamlet
31 Dec, 2009

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Learn How to Run Homestay Business

Responsible Travel

A French Couple on their Honeymoon at Tra Que Vegetable Village

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Homestay in Bai Huong Hamlet – Cham Island

Nine households Trained to Run Homestay Business
in Bai Huong Hamlet

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Owners of Homestays in Bai Huong Hamlet

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CHAM ISLAND: World Bioshere Reserve

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Hoi An and Cham Island
Marine Protected Area

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CHAM ISLAND AND ECOTOURISM DEVELOPMENT

Stone Crabs
Rich biodiversity of the aquatic ecosystem 50,000 USD for Perservation – Funded by
Global Environment Fund (GEF –
UNESCO)

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ISTM 2010 NO MORE THIS SIGHT 2010 in Sendai - JAPAN

ECOLOGICAL PROTECTION
Water-Coconut Forest Conservation Project
in Cẩm Thanh Ward

Taking Actions for a Better Environment

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ISTM 2010 Cham Island said “NO” to plastic bags

PROLEMS REMAINED & SOLUTIONS
Problems Current Situation Solutions Expected Budget
Covered Bridge Being Depressed and Restoring the Cover A wastewater
Conservation and serious pollution in Bridge; dredging and treatment plant
the canal the canal under the enlarging the canal; being constructed
bridge wastewater (2008).
treatment;
Water-Coconut 300 ha being salt- Dredging the canals,
Forest in Cam submerged arroyos and
Thanh Commune improving the eco-
system for
biodiversity
conservaation
Cam Kim Commune Isolated from Hoi Need a bridge over 600- 800b VND
1km from Hoi An An by Thu Bon river Thu Bon river to (about 40m USD)
connect to Hoi An
Impermeable Paper NA – producing In need of 50b VND
Plant paper bags to replace investment (about 2.5m USD)
plastic ones.
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PROLEMS REMAINED

Garbage Compactors at Bai Lang Hamlet Covered Bridge in Danger of Depression

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Phan Việt Dũng
ISTM 2010 JICA Okinawa helped improve ditches near Chua Cau (Covered Bridge) Conference Sep.
APEC Ecotourism

ENVIRONMENTAL POLLUTION WARNING
Nearly 8.590m3 of waste water from hundreds of hotels, restaurants
in the city and more than 8.310m3 wastewater from households in the
city are discharged directly into Hoai river without prior treatment
everyday.

Around Covered Bridge, the pollution become increasingly serious;
the water is constantly black, fetid and contaminated and it is still the
same now (2010) due to 2,230m3 of sewage from the drainage system
of three wards Minh An, Cam Pho and Tan An (total population of
12,000 people) and 28 hotels (700 rooms) and many small restaurants.

A wastewater treatment plant is on construction at cost of 10,9 m
EURO (French ODA). However, as the output capacity of 6.700
m3/day, the plant can only resolve 50% of the total amount of waste
discharged from all properties in the city and by 2020 the plant can
only 30% of the total amount then.
Source: ng
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Phan Việt Dũ
Division of Natural Resources & Environment of Hoi An (10-2008) Ecotourism Conference Sep.
APEC

PROLEMS REMAINED

Hoai River and pollution Covered Bridge in Danger of Depression

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Phan Việt Dũng
ISTM 2010 Wastewater pouring into the canal near Chua Cau (Covered Bridge) in Conference Sep.
APEC Ecotourism
2010 Sendai - JAPAN

Hoi An to become an Eco-City
Approve of the Project “Hoi An City Development: an Eco-
City”
• Orientation: Based on the awareness that an eco-city is a
living space such organized as to be able to maintain the
balance of the ecology, not to deplete its natural
resources, not to degrade its environment, not to badly
impact its community health conditions, but to create
favorable conditions and good quality for its people to live,
work and enjoy their lives.
• Based on its particular characteristics of being a “National
Special Heritage”, a “World Culture Heritage” and a “World
Biosphere Reserve”, together with its topography – an
coastal estuary – Hoi An chooses the development model
of an ecological city in both aspects: natural ecology and
human-culture ecology (by 2030).
(extract from “RESOLUTION: Approval of the Project “Hoi An City Development: an Eco-
Eco-
City” by People Council of Hoi An City - IX Meeting – 22nd Session - December 15, 2009)
City”
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Vision towards 2030 – An Eco-City
• Phase 1: From 2010 to 2015.
• Phase 2: By 2020, Hoi An is to finalize the technical
infastructure for an eco-city
• Phase 3: By 2030: Hoi An will achieve basic standards of an
eco-city

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ISTM 2010 Pictures for illustration purpose only 2010 in Sendai - JAPAN

Some Key Projects Being Developed
Project Goals Investor

Develop Cam Thanh Ward a. Remain the suburb Local government
into a Particular Eco Village in agricultural areas.
Cam Thanh Ward xây dựng b. Restore traditional trades
đề án bảo tồn một khu làng and developing
quê đặc trưng ở Cẩm Thanh Community-Based Tourism
in Cam Thanh in
association with the
ecological area of the salt-
submerged area for
conservation.
Develop Minh An urban ward a. Concentrate on protecting Local government
into a fully developed center in the Ancient Town intactly.
views of sustainable b. Develop economy and
development culture of Hoi An City to be
an actually reputed
destination of tourist,
culture and service

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Some Key Projects Being Developed
Project Goals Investor

An Bang 1. ECONOMIC GOALS
HB Group
Commune 2. CULTUAL AND SOCIAL GOALS
PROJECT
3. ECOLOGICAL AND ENVIRONMENTAL
GOALS
a. Contribute to the reputation of Hoi An as an
ecological conservation site at international
standard
b. Take the full advantage of and restore all the
beauties of the region’s characteristics; turn
them into tourist attractions
c. Model of all the advanced environmental
technologies in all areas of planning,
infrastructure and architecture
d. Building an eco-friendly urban culture whereby
the community actively preserves the
environment in their day-to-day activities.
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Factors That Help Make Hoi An City As It Is Today:
Expriences to Share
1. Local Community Chracteristics:
- High sense of community: A large close-knit family
- Generations have been living in a peaceful and
ancient environtment so quickly adapted with
ecological conservation policy and its eco-friendly
activiries
2. Posive Impacts of Tourism Industry Development
- International and domestic tourist increasingly pour
into Hoi An  higher income and more jobs for local
people  higher awareness of environment
protection to keep on tourism sustainable
development
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Factors That Help Make Hoi An City As It Is Today:
Expriences To Share
3. Local Government
- Quickly awares of the important role of environment in
sustainable tourim development leading to good policies and
plans for environment protection as well as cultual and
architectual restoration and conservation of the ancient town.
- Mobilize the young generations, using this force as core
teams for ecotourism development
- Well use of mass media to make local people clearly and
highly aware of their own benefits gained through
environment protection and sustainable development especiall
in tourism industry
- Actively seek for international and domestic supports
through practical and effective efforts and actions in
ecotourism development  environmental organizations
more intersted in helping Hoi An keep on developing on the
right path towards an eco-city in future.
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Websites about Hoi An
• http://www.hoianworldheritage.org.vn/
• http://hoian.vn/
• http://hoianecocity.com.vn/
• http://whc.unesco.org/en/list/948/video (Hoian
Ancient Town - Video by UNESCO/NHK)
• http://www.hoian360.com/en/
• http://en.wikipedia.org http://travel2hoian.com

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THANK YOU

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Presentation at apec ecotourism conference

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