Primera Presentación del Bootcamp Bogota Junio 28 2012 día 4, conducida por Jorge Quiroga

1. Google Confidential and Proprietary

2. WEB ANALYTICS BOOTCAMP
Junio 25 – 28 2012
Bogotá
Jorge Quiroga
Digital Marketing Strategist
Google Web Analytics Guru
jorgequiroga@google.com
twitter: jorgeAquiroga
#googleanalyticsbogota
www.latamdigital.com
Google Confidential and Proprietary

3. RECAP DÍA 3
• Filtros
• Cookies
• Comercio Electrónico
• Dominios y Subdominios
Métricas y Reportes
• Pageviews, Visitas y Visitantes
• Métricas de Tiempo
• Fuentes de Tráfico
• Reportes de Contenido
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4. DÍA 4
• Regex (Regular Expressions)
• Advanced Segments
• Analytics Intelligence
• Q&A (Funnels, Experimentos, notProvided)
• EXAMEN
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56. Analytics Intelligence
http://www.youtube.com/watch?
v=FHzjTrabbC8&feature=player_embedded
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57. Google Confidential and Proprietary

58. Q&A
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59. Funnels
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60. Google Confidential and Proprietary
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61. Google Confidential and Proprietary
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62. Experiments
http://www.youtube.com/watch?v=TGrujIh2H0I
Google Confidential and Proprietary

63. Content Experiments
With Content Experiments, you can:
• Compare how different web pages perform using a random sample
of your visitors
• Define what percentage of your visitors are included in the
experimen
• Choose what type of goal you’d like to test
Experiments require two main ingredients:
• Different versions of your web pages to serve to your visitors.
• Goals that you've set up in Analytics.
Each experiment page is measured according to the percentage of
visitors who view the page and accomplish the goal.
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64. Content Experiments
Create different versions of your web pages to test:
• Headlines and headers
• Images and icons
• TextCalls to action
• Page layout
Analytics goals you can test
• URL visit
• Event
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65. Content Experiments
Testing Guidelines to get faster and more reliable results
• Test only a few elements. If you change multiple elements on each
page, it can be difficult to figure out which element or combination of
elements was responsible for the best results.
• Use high-volume pages. The more often that people visit a page or
complete a goal, the less time it takes to gather data.
• Make bold changes. Visitors can miss small changes and you can
end up with inconclusive results.
• Keep testing. With follow-up testing, you can build on the success
of your experiment. Did one headline encourage a lot more
purchases? If so, test it alongside a product image or an image of a
spokesperson.
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66. (not provided) / (not set)
Google Confidential and Proprietary

67. (not provided) vs (not set)
“Not Set” = Not Search Engine, Referrals and Direct links
“Not Provided” = Protected by Google encrypted search
The SSL search, protocol that helps provide secure Internet
communications or another word to say encrypted search, will
become the default experience for signed in users on Google.com.
Consequently, if you are a Google account owner and are signed in
while surfing the web you might have noticed that your url has slightly
changed. Indeed, your url now show : HTTPS:// rather than the usual
HTTP:// .
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68. (not provided)
Official answer
When a signed-in user visits your site from an organic Google search,
all web analytics services, including Google Analytics, will continue to
recognize the visit as Google “organic” search, but will no longer
report the query terms that the user searched on to reach your site.
Keep in mind that the change will affect only a minority of your traffic.
You will continue to see aggregate query data with no change,
including visits from users who aren’t signed in and visits from Google
“cpc.”
To help you better identify the signed in user organic search visits, we
created the token “(not provided)” within Organic Search Traffic
Keyword reporting. You will continue to see referrals without any
change; only the queries for signed in user visits will be affected. Note
that “cpc” paid search data is not affected.
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69. Alternativas
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70. (not set)
Other traffic sources: If you're looking at a part in Google Analytics
where there can be traffic from other sources than search engines, for
instance, referrals or direct traffic, and you cross reference with
"keywords" you'll see (not set) because there were actually no
keywords involved.
Geo reports: Google Analytics is able to determine where your visitors
are coming from; however, if our 3rd party vendor does not have an
accurate record of the IP address to determine the location, Google
Analytics will display a "(not set)" entry.
Traffic sources:
• Auto-tagging is on but cost data is not applied (learn more)
• There is a redirect in the UR
• The gclid parameter is altered or dropped from the ad
• Auto and manual tagging are being used at the same time
• Manually tagged URLs are missing a value
Google Confidential and Proprietary
Google confidential

71. EXAMEN
Búsquen su nombre en la
siguiente dirección para utilizar su
voucher: http://goo.gl/mPj6G
Google Confidential and Proprietary