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How the Industry is Evolving and What the Future Holds
The E-commerce Revolution
Roger Egan, Co-founder & CEO of RedMart
Tangible Products Digital Products & Services
Agenda
Tipping Point
Evolution
Future
“We’re in the midst of a profound structural
shift from physical to digital retail.”
- Jeff Jordan
The Tipping Point
Tipping Point: Profound Shift from Physical to Online Retail Due
to Many Advantages of E-commerce
US Census Bureau
What matters to the customers?
Price Product Range Experience
E-commerce
Brick & Mortar
Advantages of E-com and how they relate to Price, Range, Experience
Experience
VS
Product Range
VS
Price
VS
Stores require a minimum
footfall to cover their fixed
overhead!
1!
As more people shop online, it creates a Vicious Cycle
Stores require a minimum
footfall to cover their fixed
overhead!
As traffic is diverted from store to
online (RedMart or competitors),
the store becomes more and more
expensive to operate
1! 2!
As more people shop online, it creates a Vicious Cycle
Stores require a minimum
footfall to cover their fixed
overhead!
As traffic is diverted from store to
online (RedMart or competitors),
the store becomes more and more
expensive to operate
The store’s offering and
service becomes weaker
and less efficient
1! 2!
3!
As more people shop online, it creates a Vicious Cycle
Stores require a minimum
footfall to cover their fixed
overhead!
As traffic is diverted from store to
online (RedMart or competitors),
the store becomes more and more
expensive to operate
The store’s offering and
service becomes weaker
and less efficient
Causing more people
to move online
Vicious
Cycle!
1! 2!
4! 3!
As more people shop online, it creates a Vicious Cycle
SE ASIA ~$330 B Market
but <1% online
Trend evident in VC Investment in E-commerce in SE Asia
Southeast Asia startup investments 2013, Tech In Asia
E-commerce
Brick-and-mortar
More people shopping online = less people shopping in stores
How the landscape is evolving
Platforms / Business Models and Trends
Platform Players
B2C
Traditional Marketplace
"Asset Light", Instant
Delivery Marketplace
Subscription
C2C
Platforms / Business Models and Trends
Platform Players
B2C
Traditional Marketplace
"Asset Light", Instant
Delivery Marketplace
Subscription
C2C
Platforms / Business Models and Trends
Platform Players
B2C
Traditional Marketplace
"Asset Light", Instant
Delivery Marketplace
Subscription
C2C
Platforms / Business Models and Trends
Platform Players
B2C
Traditional Marketplace
"Asset Light", Instant
Delivery Marketplace
Subscription
C2C
Platforms / Business Models and Trends
Platform Players
B2C
Traditional Marketplace
"Asset Light", Instant
Delivery Marketplace
Subscription
C2C
Platforms / Business Models and Trends
Platform Players
Private Label and Value
Added Services
Daily Deal / Flash Deals
Price Comparison and
Social Shopping
Fulfillment / Delivery

E-commerce Software
Platforms
+
Platforms / Business Models and Trends
Platform Players
Private Label and Value
Added Services
Daily Deal / Flash Deals
Price Comparison and
Social Shopping
Fulfillment / Delivery

E-commerce Software
Platforms
+
Platforms / Business Models and Trends
Platform Players
Private Label and Value
Added Services
Daily Deal / Flash Deals
Price Comparison and
Social Shopping
Fulfillment / Delivery

E-commerce Software
Platforms
+
Platforms / Business Models and Trends
Platform Players
Private Label and Value
Added Services
Daily Deal / Flash Deals
Price Comparison and
Social Shopping
Fulfillment / Delivery

E-commerce Software
Platforms
+
Platforms / Business Models and Trends
Platform Players
Private Label and Value
Added Services
Daily Deal / Flash Deals
Price Comparison and
Social Shopping
Fulfillment / Delivery

E-commerce Software
Platforms
+
Platforms / Business Models and Trends
Platform
Website /
Mobile
Back End Merchandising Marketing Fulfillment Delivery Payment
B2C
Traditional 

Marketplace
"Asset Light", 

Instant Delivery 

Marketplace
C2C
Private Label and 

Value Added Services
Daily Deal / Flash Deals
Price Comparison/ 

Social Shopping
Fulfillment Some
E-commerce 

Software Platforms
“The Everything Store”
VS
Fight head on
VS
Team up and provide instant gratification
+
E-Commerce Trends
VS
Sell your own products or provide value
added service & convenience
Lines blurring between Retailer and Manufacturer
+
Lines blurring between Logistics and E-commerce Companies
What the future may look like
!
!!
!
!












Business models, industries, companies, and
services will converge into a controlled ecosystem.
The Great E-commerce Convergence
!
!
!
B2C
B2C and Marketplace Converge
!
• Purchasing power
• Bigger Selection
• Faster, Less Capital Intensive Growth
• Acquisitions - buys over
!
!
!
Marketplace
Delivery
Those that control entire supply chain and logistics win
FulfillmentManufacturing
Tech companies and E-commerce Companies Converge
Technology
Companies
E-commerce
Companies
Tech companies and E-commerce Companies Converge
Technology
Companies
E-commerce
Companies
Tech companies and E-commerce Companies Converge
Technology
Companies
E-commerce
Companies
Tech companies and E-commerce Companies Converge
Technology
Companies
E-commerce
Companies
Tech companies and E-commerce Companies Converge
Technology
Companies
E-commerce
Companies
Content, Community and Commerce converge
Internet Trends 2014, Mary Meeker
Content, Community and Commerce converge
Internet Trends 2014, Mary Meeker
Best Tech wins
Best, most seamless Ecosystems Win
+ + + + +
+ + + +
+ + +
iOS
+ ?
+ +
Retailers become Manufacturers
Manufacturers
Convenience and Instant Gratification Key
Drone Delivery? 3D Printing?
Traditional Brick-and-Mortar must innovate or die
Innovate... or die.
Possible Implications
Opportunity to disrupt Retail Commercial Real Estate
?
What happens to 

Instant Gratification Models?
What will people do 

with their time?

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The E-commerce Revolution: How the Industry is Evolving and What the Future Holds

  • 1. How the Industry is Evolving and What the Future Holds The E-commerce Revolution Roger Egan, Co-founder & CEO of RedMart
  • 2. Tangible Products Digital Products & Services
  • 4. “We’re in the midst of a profound structural shift from physical to digital retail.” - Jeff Jordan The Tipping Point
  • 5. Tipping Point: Profound Shift from Physical to Online Retail Due to Many Advantages of E-commerce US Census Bureau
  • 6. What matters to the customers? Price Product Range Experience
  • 7. E-commerce Brick & Mortar Advantages of E-com and how they relate to Price, Range, Experience Experience VS Product Range VS Price VS
  • 8. Stores require a minimum footfall to cover their fixed overhead! 1! As more people shop online, it creates a Vicious Cycle
  • 9. Stores require a minimum footfall to cover their fixed overhead! As traffic is diverted from store to online (RedMart or competitors), the store becomes more and more expensive to operate 1! 2! As more people shop online, it creates a Vicious Cycle
  • 10. Stores require a minimum footfall to cover their fixed overhead! As traffic is diverted from store to online (RedMart or competitors), the store becomes more and more expensive to operate The store’s offering and service becomes weaker and less efficient 1! 2! 3! As more people shop online, it creates a Vicious Cycle
  • 11. Stores require a minimum footfall to cover their fixed overhead! As traffic is diverted from store to online (RedMart or competitors), the store becomes more and more expensive to operate The store’s offering and service becomes weaker and less efficient Causing more people to move online Vicious Cycle! 1! 2! 4! 3! As more people shop online, it creates a Vicious Cycle
  • 12. SE ASIA ~$330 B Market but <1% online
  • 13. Trend evident in VC Investment in E-commerce in SE Asia Southeast Asia startup investments 2013, Tech In Asia
  • 14. E-commerce Brick-and-mortar More people shopping online = less people shopping in stores
  • 15. How the landscape is evolving
  • 16. Platforms / Business Models and Trends Platform Players B2C Traditional Marketplace "Asset Light", Instant Delivery Marketplace Subscription C2C
  • 17. Platforms / Business Models and Trends Platform Players B2C Traditional Marketplace "Asset Light", Instant Delivery Marketplace Subscription C2C
  • 18. Platforms / Business Models and Trends Platform Players B2C Traditional Marketplace "Asset Light", Instant Delivery Marketplace Subscription C2C
  • 19. Platforms / Business Models and Trends Platform Players B2C Traditional Marketplace "Asset Light", Instant Delivery Marketplace Subscription C2C
  • 20. Platforms / Business Models and Trends Platform Players B2C Traditional Marketplace "Asset Light", Instant Delivery Marketplace Subscription C2C
  • 21. Platforms / Business Models and Trends Platform Players Private Label and Value Added Services Daily Deal / Flash Deals Price Comparison and Social Shopping Fulfillment / Delivery
 E-commerce Software Platforms +
  • 22. Platforms / Business Models and Trends Platform Players Private Label and Value Added Services Daily Deal / Flash Deals Price Comparison and Social Shopping Fulfillment / Delivery
 E-commerce Software Platforms +
  • 23. Platforms / Business Models and Trends Platform Players Private Label and Value Added Services Daily Deal / Flash Deals Price Comparison and Social Shopping Fulfillment / Delivery
 E-commerce Software Platforms +
  • 24. Platforms / Business Models and Trends Platform Players Private Label and Value Added Services Daily Deal / Flash Deals Price Comparison and Social Shopping Fulfillment / Delivery
 E-commerce Software Platforms +
  • 25. Platforms / Business Models and Trends Platform Players Private Label and Value Added Services Daily Deal / Flash Deals Price Comparison and Social Shopping Fulfillment / Delivery
 E-commerce Software Platforms +
  • 26. Platforms / Business Models and Trends Platform Website / Mobile Back End Merchandising Marketing Fulfillment Delivery Payment B2C Traditional 
 Marketplace "Asset Light", 
 Instant Delivery 
 Marketplace C2C Private Label and 
 Value Added Services Daily Deal / Flash Deals Price Comparison/ 
 Social Shopping Fulfillment Some E-commerce 
 Software Platforms
  • 27. “The Everything Store” VS Fight head on VS Team up and provide instant gratification + E-Commerce Trends VS Sell your own products or provide value added service & convenience
  • 28. Lines blurring between Retailer and Manufacturer
  • 29. + Lines blurring between Logistics and E-commerce Companies
  • 30. What the future may look like
  • 31. ! !! ! ! 
 
 
 
 
 
 Business models, industries, companies, and services will converge into a controlled ecosystem. The Great E-commerce Convergence
  • 32. ! ! ! B2C B2C and Marketplace Converge ! • Purchasing power • Bigger Selection • Faster, Less Capital Intensive Growth • Acquisitions - buys over ! ! ! Marketplace
  • 33. Delivery Those that control entire supply chain and logistics win FulfillmentManufacturing
  • 34. Tech companies and E-commerce Companies Converge Technology Companies E-commerce Companies
  • 35. Tech companies and E-commerce Companies Converge Technology Companies E-commerce Companies
  • 36. Tech companies and E-commerce Companies Converge Technology Companies E-commerce Companies
  • 37. Tech companies and E-commerce Companies Converge Technology Companies E-commerce Companies
  • 38. Tech companies and E-commerce Companies Converge Technology Companies E-commerce Companies
  • 39. Content, Community and Commerce converge Internet Trends 2014, Mary Meeker
  • 40. Content, Community and Commerce converge Internet Trends 2014, Mary Meeker
  • 42. Best, most seamless Ecosystems Win + + + + + + + + + + + + iOS + ? + +
  • 44. Convenience and Instant Gratification Key Drone Delivery? 3D Printing?
  • 45. Traditional Brick-and-Mortar must innovate or die Innovate... or die.
  • 46. Possible Implications Opportunity to disrupt Retail Commercial Real Estate ? What happens to 
 Instant Gratification Models?
  • 47. What will people do 
 with their time?