"Company Culture And The Importance Of Building The Right Teams" by Derek Brown & Cory Brown, Co-Founders, Pronto Marketing Presented at Thailand Satellite 2013 More information: e27.co/echelon

1. © Pronto Marketing 2013!
Company culture and the
importance of building
the right teams.
Derek Brown
Cory Brown
Co-Founders
Pronto Marketing!

2. © Pronto Marketing 2013!
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Rethink Steve’s Model"

3. © Pronto Marketing 2013!
Client"
Project
Managem
ent Team"
Editorial
Team"
Content
Producer
Team"
Front End
Developm
ent Team"
Design
Team"
How our Teams Work"

4. © Pronto Marketing 2013!
• Be a Leader before you’re a Manager!
• Teams pick leaders, not management!
• Not all Leaders want to be managers!
• Leaders are peers more than managers!
• Not stereotype Leaders; outspoken, visionary!
• Being responsible, taking care of your team!
• Domain Experts!
Growing Leaders versus
Hiring Managers"

5. © Pronto Marketing 2013!
Introduction to SCARF"

6. © Pronto Marketing 2013!
S = Team Status, Leaders Recognized !
C = Clear Process, Rules & Commitments!
A = Team chose order, how of work!
R = Work as a team!
F = Transparent, Balanced!
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How Team Focused Production Delivers
SCARF Toward Reward Response!
SCARF in Practice"

7. © Pronto Marketing 2013!
Q&A"