1. Developing a Cutting Edge Social
Enterprise Software Strategy that
Leverages Your SharePoint Investment !
by Dion Hinchcliffe!

2. Moxie Webinar!
Sources of Lessons Learned:
The 2.0 Adoption Council!
• Over 200 large firms!
• Practitioners of
Social Business and
Enterprise 2.0!
• Only companies with
over 5,000 employees!
• Our research and
insight into these
hundreds of firms
drive best practices
and lessons learned!
® 2010 Dachis Group. Confidential and Proprietary!

3. Moxie Webinar!
The drivers for next-generation business!
• Pervasive global connectivity
• New friction-less interaction
platforms
• Focus on network effects
• Information superabundance
• Inherent transparency,
openness, and broadcast
• The rise of social capital

4. Social As A Global Trend

5. The Map of Social
Software Opportunity
Innovation
Creating new rapid
Growth
Leveraging Innovation
growth online products
• Product Incubators
powered by:
• Open Supply Chains
• Peer Production
• Product Development 2.0
• Jakob’s Law
• Some Rights Reserved
• The Long Tail
• Blue Ocean
Reinventing the
• Network
Fostering Effects
customer relationship
Innovation
to drive revenue:
• Internal Innovation Markets
• Customer Communities
• Open innovation
• Customer Self-Service
• Database of Intentions
• Marketing 2.0
Change Management
Driving costs down through
• Transformation Communities
less expensive, better 2.0
• 2.0 Education
solutions:
• Capability • Lightweight IT/SOA
Acquisition
• Enterprise mashups
Improving productivity • Expertise Location
Business Remodeling and and access to value:
• Knowledge Retention
Restructuring
• Enterprise 2.0
• BPM 2.0
• Open APIs
• Employee Communities
• Crowdsourcing
• Cloudsourcing
• Prediction Markets
• Pull Systems
Transformation
Cost Reduction

6. The Elements of Social Business
The strategic application of High value, high scale,
social computing to cost effective, and
enterprise challenges:
emergent business
Social Business Design
Dynamic Signal
outcomes
Hivemind
Metafilter
Ecosystem
Social
Busine
enterp
rise ec s
osyste
m
s
rnet
t
ane
Inte
extr
customers +
world
t
ane
business partners
intr
workers
The significant social computing trends of the last half decade
Source: Dion Hinchcliffe, Dachis Group, 2010 http://dachisgroup.com

7. What are the key elements
of a social software platform?
• A holistic social view community that meets
business needs
• Software that puts people and their
relationships at the core of their function
• User profiles that list all of the connections you
have with others
• Activity streams that display an ongoing set of
events and messages taking place in your
social environment
• Essential: Social applications that makes
most activity public by default

8. Driving the Agenda:
Today’s Social Networking
Landscape
Unified Comm 2.0
Public Social Networks
Interaction and Social Business
Worker
Us
Online
Community
Trust, Engagement, Reputation
Customer
Microblogs
Communities
Community Mgmt
Social Web Tech
Standards
E2.0 Workflow
The Social Web
1-2 billion
B2C
E2.0 Compliance
B2B
people
Trading
World Wide Web
Business
Partners
Customers + Public
Key Point: New technology and approaches are evolving faster than platforms like SharePoint are

9. The Evolution of the
Enterprise Intranet
Theme
• Peer information sharing 2.2
• Collective intelligence
• Social business solutions
2.1
2010s
2.0
Most
Theme
organizations
1.5
• Content management
are here today
• Self-service
• Productivity apps
1.4
1.3
2000s
1.2
Theme
• Basic intranet presence
1.1
• Informational directories
• Content push
1.0
1990s
From http://blogs.zdnet.com/Hinchcliffe

11. Internal vs External
Social Networking
Becoming
highly
porous

12. Microsoft SharePoint:
The “Default” Social Software Platform
• About 80% of large organizations
already have and are using
SharePoint/MOSS!
• Capable document-management tool!
• Not always perceived as an adequate
social software platform!
• Millions spent on customization is
common!
• Frequent Criticism: Requires heavy
customization, has poor social
computing capabilities, and is
difficult to use, too structured, and
heavyweight!
• Often your first and/or biggest
challenge!

13. Significant Recent Social
Software Examples
• TransUnion - 50x ROI in high
value scenarios
• IBM - 29% reduction in e-mail
volume
• Siemens - Eliminating e-mail
entirely
• GE - Entire company has
transformed to enterprise social
media + UC

14. Where Can Social Intranets
Best Be Applied?
(social media
in the
enterprise)
Enterprise 2.0
Product Development 2.0
Open Business Models
crowdsourcing
online
cloud computing
community
mashups
open APIs
SaaS
social analytics,
enterprise search

15. The motive forces of
21st century business
^!
hat we
t
• Network effects
kno w of so
• Peer production
far!
• Self-service
• Open business models
• New community power
structures

16. Moxie Webinar!
Why Are Good Social
Software Platforms
Different?!
• Maturation of techniques
that leverage how people
work together best!
• Realization of the power
of emergent solutions
over pre-defined
solutions!
• Nearly zero-barriers to
use!
• Highest degree of visible
shared value!
• As well as...!

17. Moxie Webinar!
The 2010 Social Business
Landscape!

18. Moxie Webinar!
10!
Strategies for Driving Business
Value with Social Software!

19. Moxie Webinar!
1! Define Your Problem First.
Select Your Technology Later.!

20. Moxie Webinar!
2!
Understand What Makes
Social Software Work Best.
Focus on Those Aspects.!

21. Moxie Webinar!
Good enterprise search is a central
3! pillar of a successful social intranet.
Itʼs also the key to ROI.!

22. Moxie Webinar!
4!
Invest in a robust community
management capability. Itʼs whatmakes
social software deliver long-term.!

23. Moxie Webinar!
5! Everyone needs a little collaborative
literacy, make sure they get it.!

24. Moxie Webinar!
Social intranets arenʼt like
6! classical enterprise software.!
Actively encourage emergent and
unintended consequences.!

25. Moxie Webinar!
7!
Pick the right social platforms.!
Social is not a single product.!
Also, itʼs OK to get it wrong, once.!

26. Moxie Webinar!
Social
Intranet
8!
Donʼt make it optional.!
Donʼt make it a second class
citizen.!
Provide clear usage policies.!

27. Moxie Webinar!
9! “You Can Skip the Pilot”; or!
“Your Pilot Is Your Rollout”!

28. Moxie Webinar!
Social intranets are a platform,
10! not an app. !
Leverage the platform.!

29. Please Submit
Questions
Slides:
dion.hinchcliffe@dachisgroup.com

30. Employee Spaces
Brian K. Magierski
Co-founder, Chief Strategy Advisor
© 2010 Moxie Software Confidential

31. Connect People. Share Knowledge. Deliver Results.
! Leading most complete Social
Enterprise Software vendor, over 600
customers - $4.6B market by 2013
! Strategic partnership with IDEO to
deliver unparalleled user experience
! Privately held venture-funded company,
backed by Oak Investment Partners
Foundation Capital
2

32. Spaces by Moxie Social Enterprise Software
Employee
Engagement
Customer
Engagement
 Collaboration
 Innovation / Ideation
Knowledgebase™


Web Self-Service
Multi-channel Web Service
 Expertise / Profile  Support Community
 Social Media Monitoring  Social Media Response
3

33. Moxie Architecture
Social Engagement Layer
People / Groups / Projects
Search / Filtering / Recommendation
Spaces by Moxie™
Employee Customer
Spaces™ Spaces™
Social
Media
Monitoring
Knowledgebase™ Social
Media
Response
Collabora5on
Web
Self-­‐Service
Innova5on
/
Idea5on
Mul5-­‐channel
Web
Service
Exper5se
/
Profiles
Support
Community
Moxie Integration Framework
4

34. New Generation Technology Built to Scale
True
SaaS
Architecture
Database
Deployment
Speed
Days/weeks
Architecture
Liquid/Ruby
on
Rails
Consumer
Quality
User
Experience
for
the
Enterprise
5

35. SharePoint Integration
Na@ve
in
EES™
Employee
Engagement
Spaces™
Exposed
from
SP
In
EES™

Calendar
(Sync
to
Exchange
or
SP)

Documents

Community

Consolidated
calendar

Blogs

Forms
*

Idea
Storm

Excel
services
*

Wikis

Tasks

Projects
Na@ve
in
SP

Feeds

Search
across
both
SP
EES

Documents

Workflow
approvals

Forms
SP
Features
Replaced
by
EES™

Mysite

Notepad

Blogs

Wikis
Ac5ve
Directory
-­‐
Single
Sign-­‐On
SharePoint
Groups
Synch
6

36. DEMO
© 2010 Moxie Software Confidential 7