The Art of Pull Achieve Career Success with Twitter December 8th, 6:00PM Brought to you by: Tracy Brisson, Founder & CEO of The Opportunities Project Keith Petri, Founder & CEO of eBranding Me The Opportunities Project and eBranding Me are joining forces to teach New York City job seekers how to use all the new tools available to them to achieve career success. Each seminar will focus on one particular tool that attendees can use to transform themselves into candidates sought after by multiple employers for their added value. The seminar series is called The Art of Pull because it focuses on a job search that attracts recruiters and employers to empowered candidates instead of the traditional method of simply applying to vacancy postings. The third and final seminar, Achieve Career Success with Twitter, will focus on how to make the most of the micro-blogging service in relation to your job search. Topics discussed will include: · how to create a successful Twitter bio · how to use functions such as Reply, Direct Message, Re-Tweet, Hashtag to connect with the right people · how to properly manage lists to stay organized · how to participate in Twitter Chats to extend your network

1. The Art of Pull Achieve Career Success with Twitter Brought to you by, Tracy Brisson | Founder & CEO of The Opportunities Project Keith Petri | Founder & CEO of eBranding Me

2. How to create a successful twitter bio

3. ***Tweet*** 140-Character Micro-Blogging Service Social Bookmarking Public vs. Private @Username (Length and Professionalism) No one cares what I had for lunch! Why use it?

5. Why do people want to talk to you (benefits)?The rest of your profile… Picture- Is it consistent with other online channels? Web Presence- link to LinkedIn profile? Blog? Design- customize using Twitbacks

6. Example of a Twitback More pictures More links More about you

7. How to use specific functions

8. What to Tweet Promote Original content- blogs, events, etc. AddThis, ShareThis plug-ins Share Relevant articles- blogs, mainstream news media Tweet from the source or use http://bit.ly Engage Retweet and reply to others’ content

9. RT: Retweet

10. Messages: Replies and DMs @Username Public Private DM: Direct Message

11. Hashtags

12. How to properly manage lists and stay organized

13. Using Twitter Lists Add people to lists by topic People are notified when you’re added Follow people on lists Easy way to find relevant users Unclutter your Twitter feed Manage all lists from main Twitter page Consider using Paper.Li

14. Example of a Paper.li

15. How to participate in Twitter Chats – Expand your network

16. What are Twitter Chats? Online conversations focused on a particular industry or topic: SMCEDU GenYChat HireFriday NYCJobSearch Great networking tool Follow-up with chat community on and offline Footnote: Google Document of Twitter Chats Schedule

17. TweetChat Footnote: Use TweetChatto stay organized at your next Twitter Chat!

18. QUESTIONS?