The document discusses tweaking various websites to improve their user experience and conversion rates. It addresses tweaking the home pages, menus, and product pages of sites like www.closeencounters.co.uk and www.hall-fast.com. It also provides 5 action points for website owners and announces upcoming events for an e-business champion group.

3. www.echampions.co.uk Close encounters Travel www.southern-africa.co.uk/ :: Tailor made Africa travel :: SEO in hand :: Not really converting enough Let’s look at the competition..

4. www.echampions.co.uk What characterises a travel Home page?

5. www.echampions.co.uk Close encounters home page Message Is it clear that you can book a holiday on this site? Linear path What do you notice, where do you go? Is it clear what the site is trying to achieve?

6. Close encounters home page – tweaked...

7. Menu page www.echampions.co.uk

8. Close encounter - Menu page www.echampions.co.uk Messaging? Linear path?

9. Menu page / landing pages

10. Product page

11. Close encounter product page

12. Tweaked product page... Cater for a good landing experience

13. Put some people in the picture...

14. New Linear path Home – Options – Details But also good landing pages individually

15. www.echampions.co.uk Hall-fast www.hall-fast.com/ :: Industrial supplies :: Very large data driven site First challenge….

16. www.echampions.co.uk Catalogue vs. shopping site

17. Merge into one

18. www.echampions.co.uk Finding things… :: Very long paths (sometimes 8 clicks and you still can’t buy anything!) :: Categories with 1 item in them

19. Shorter and stronger linear path

20. www.echampions.co.uk Product pages :: Challenge to find :: Only buy qty of 1 :: After “Add to cart” the shopping cart is no where to be seen.

21. www.echampions.co.uk Tweaked product pages

22. www.echampions.co.uk Torse www.torse.co.uk :: Electricity broker :: Looking to increase traffic levels :: Site is not currently converting

23. Tweaked home

24. Product/landing page

26. Next event www.echampions.co.uk 28 th January - Nottingham Cape bar, Hockley 26th January – Leicester De Montfort University. Queens Building, Room 1.14 (upstairs)