1. 2009 | Westergasfabriek | Amsterdam | http://eComm.ec
Monday, 16 November 2009

2. Beyond the Handset
Mark Rolston
Chief Creative Officer
© 2007 frog design. Confidential & Proprietary.
Monday, 16 November 2009

3. “Technology is dominated by
those who manage what they
do not understand”
Murphy
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4. © 2007 frog design. Confidential & Proprietary. 4
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5. “I’m your main connection to the
switchboard of the soul...the
Santa Claus of the subconscious”
Strange Days
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6. The first phenomenon:
.
Something has happened to the
handset
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7. IxDA 2009
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8. This has become a window
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9. The physical object
is
MEX: Personalization © 2007 frog design. Confidential & Proprietary.
Monday, 16 November 2009

10. it can be anything
Open Systems
you want it to be
Invite Innovation
MEX: Personalization © 2007 frog design. Confidential & Proprietary.
Monday, 16 November 2009

11. The second phenomenon:
people are frequently managing two lives
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12. First Life
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13. Second Life
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14. inevitably our first and second lives
are becoming en-tangled
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16. © 2007 frog design. Confidential & Proprietary. 15
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17. The third phenomenon:
computing, in particular the human
interface,
is undergoing a radical change
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18. Touch was the important first step
It bridges the physical and virtual
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19. the Wii introduced 3d control
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20. technologies still in the lab are
teaching the computer to better
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22. Microsoft’s Project Natal
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23. Microsoft’s Project Natal
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24. Microsoft’s Project Natal
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25. Microsoft’s Project Natal
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26. There are also trivial examples
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27. IxDA 2009
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29. http://www.gravitytrap.com/sniff
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30. some even create questions about what is
real
http://www.marcotempest.com
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31. some even create questions about what is
real
http://www.marcotempest.com
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32. Pranav Mistry, 6th Sense, MIT, 2009
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34. It’s a self reinforcing loop:
real becomes virtual becomes real...
University of Washington Laboratory virtual reconstruction of The Old City of
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35. It’s a self reinforcing loop:
real becomes virtual becomes real...
University of Washington Laboratory virtual reconstruction of The Old City of
© 2007 frog design. Confidential & Proprietary. 30
Monday, 16 November 2009

36. all of this points to a dramatic shift in
the way computing fits into our lives
Monday, 16 November 2009

37. the problem with computing
is that it requires computers
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38. computing was relegated to special places
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39. computing still requires we go into it’s
world
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40. but it is starting to become part of our
world
35
Monday, 16 November 2009

41. would it be a stretch to say this
shift is as big as the internet itself?
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42. Ubiquitous Computing?
Augmented Reality?
Computing in Context
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43. this is the growing world of computing
that is about our world - people, places,
things.
and accessible within our world.
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44. Contemplate your own discomfort
39
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45. Ralph Bremenkamp | www.frogdesign.com
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46. “Borgs” outside the MIT, circa 1995
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47. a weird question:
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48. would you give away an eye
to have it replaced with a camera?
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49. Rob Spence | www.eyborgblog.com
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50. Rob Spence | www.eyborgblog.com
Monday, 16 November 2009

51. the body becomes a node
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52. Airstrip OB Remote Monitoring Application
mass-market examples are here
already
Monday, 16 November 2009

53. Google Latitude | www.google.com/latitude
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54. Nintendo Wii | www.wii.com
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55. frog design, e-monitors, 2009
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56. Dexcom | www.dexcom.com www.sixuntilme.com beclever.wordpress.com
Monday, 16 November 2009

57. So what happens when
“
the device that records
your medical status
is also the device
you use to update
your social connections?”
Lee Maguire, 2009
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58. your heartbeat becomes
a conversation
Monday, 16 November 2009

59. one last consideration,
one last reference,
and one last (weird)
question
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60. frogdesign Dattoo. 2005
That thing absorbing and beaming
bits won’t be a device you’ll be
wearing.
It will be you.
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61. “I can see through satellites now”
Warren Ellis & Adi Granov, Iron Man, 2008
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62. we know how that feels,
right?
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63. Monday, 16 November 2009

64. how quickly is augmented reality
leading us to feel the need
for an augmented body
to fully take advantage of it?
Monday, 16 November 2009

65. in other words...
Monday, 16 November 2009

66. Would you give an eye
to see through satellites?
Monday, 16 November 2009

67. Headline Sponsor
Platinum Sponsors
Gold Sponsors
2009 | Westergasfabriek | Amsterdam | http://eComm.ec
Monday, 16 November 2009