1. Bicycle and Tricycle of eLearning
電子學習的單車與三輪車
23rd February, 2013
Jeff Ng
Programme Manager
Enquiry: Jeff@weborganic.hk
BMW Mountainbike WebSite: WebOrganic.hk Taobao RMB 100
Enduro USD 4,534
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2. Bio of Jeff Ng
1. Previously worked in IBM as a Senior Consultant
for business consulting services
2. Service leader in IBM to drive a 9-month
volunteering service with 40+ colleagues
3. The only successful applicant from Hong Kong for
IBM’s Centennial Grant for community service
4. Master in marketing (on Dean’s list)
5. Currently program manager from WebOrganic to
lead K12 practice
6. Son of a secondary school teacher
7. Father of a 9-month-old baby boy
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3. Bicycle vs Tricycle
Project Bicycle for 21st century skills
(Ref: http://en.wikipedia.org/wiki/21st_Century_Skills)
Safe Family Tricycle
EUR 5,000
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4. Bicycle vs Tricycle
Bicycle Tricycle
1. Easier to reach higher 1. Easier to learn Easier to
speed Easier to achieve start
more in eLearning) 2. More stable at low speed
2. More agile / flexible Less risky to start eLearning
More adaptive to 3. More balanced when carrying
changes in eLearning heavy items Stronger to
journey tackle difficulties on eLearning
3. Easy to fell down Less 4. More parts / components for
support and more risk maintenance More effort to
4. Require higher skills operate eLearning
Learning curve is steeper 5. More comfortable for long trip
Parents have different level of importance in Less TOC over long run
eLearning for different type of schools. But
ENGAGING parents as key stakeholders is
crucial for successful eLearning journey. 4
5. You may have known…
• What if parents are
NOT ready?
• What if students are Student
NOT ready? Parent
Teacher
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6. How to measure
readiness?
• Gut feels / Reasonable
Guess
• Framework / Model
– Proxy questions
Subjective Scientific
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7. Value Proposition to
Schools
1. Not-for-profit organization
Neutral opinion
2. Strong connect with
community center
Training courses for parents
@school
3. Expertise in eLearning
Enablement service to start
/ deepening the use of
digital media
4. Strong vendor network
Sourcing special eLearning
equipment
5. Expertise in proposal
development Funding
proposal development for
eLearning initiatives
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8. WebOrganic
Tree School Program
Professional
Infrastructure Ownership Project Mgt. Content Development Community
基礎建設 購置資助 項目管理 內容 專業培訓 社區連系
• 無線裝絡 • 融資 • 影像 • 出版商聯繫 • 班房整合 • 家長溝通
• 協作服務
• 保養 • 帳號管理
• Apps • 領袖規劃 • Apple 活動
• 保險 • 發送
• 通訊工具 • 追查及鎖機 • 開盒體驗 • iTunes U • IT技能 • 教師培訓
• 一次登入 • 技術支援中心
• 資產/行為管理
Currently we have 80+ schools
in our school program
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13. Take Away
1. How parent and student’s ICT
readiness / maturity affects
school’s eLearning development
2. Our value proposition to schools
3. Our offerings to schools, parents,
and students
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